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Director, global marketing communications skills for your resume and career

Updated January 8, 2025
5 min read
Below we've compiled a list of the most critical director, global marketing communications skills. We ranked the top skills for directors, global marketing communications based on the percentage of resumes they appeared on. For example, 13.2% of director, global marketing communications resumes contained digital marketing as a skill. Continue reading to find out what skills a director, global marketing communications needs to be successful in the workplace.

15 director, global marketing communications skills for your resume and career

1. Digital Marketing

Here's how directors, global marketing communications use digital marketing:
  • Pioneered and advocated expansion into digital marketing and social media.
  • Optimized marketing mix including print, broadcast, digital marketing, pay-per-click (PPC), saving $1.2 million annually.

2. SEO

Here's how directors, global marketing communications use seo:
  • Directed B2B marketing to SMB accounts nationwide through direct marketing, trade shows, SEO, and PR activities.
  • Launched company Facebook, LinkedIn, Twitter and Google+ sites to engage customers and prospects and improve SEO.

3. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how directors, global marketing communications use crm:
  • Experienced user of Google Analytics, Google Adwords, Google Trends, Google Insights, Content Management Solutions and CRM platforms.
  • Analyzed and evaluated the CRM program for ongoing optimization and customization opportunities based on sales and customer engagement.

4. Content Marketing

Here's how directors, global marketing communications use content marketing:
  • Developed content marketing strategy that included newly launched company blog, 28-page customer newsletter in multiple languages and customer case studies.
  • Managed new content marketing distribution to owners of foreign language versions of Molex.com.

5. SEM

Search Engine Marketing, SEM, is a set of digital marketing tools, techniques, and strategies that help optimize website and page visibility and reach potential website visitors through search engine result pages (SERPs). The aim is to appear more and better positioned among the search results when an Internet user searches for the brand keywords.

Here's how directors, global marketing communications use sem:
  • Utilized SEM and email marketing to generate and convert qualified leads accounting for 40% of executive program registrations.
  • Presented pitch materials to executive marketing team at Kipling USA, the agency's first retail account for SEM

6. B2B Marketing

Here's how directors, global marketing communications use b2b marketing:
  • Achieved unprecedented combination of consumer and B2B marketing programs to simultaneously foster business sector technology adoptions and consumer sales.
  • Created and managed B2B marketing department during time of international expansion.

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7. Integrated Marketing

Here's how directors, global marketing communications use integrated marketing:
  • Focused on integrated marketing that effectively communicates value propositions and thought leadership.
  • Developed integrated marketing communications strategies for new product and brand launches and market entry strategies for the business units.

8. ROI

Here's how directors, global marketing communications use roi:
  • Introduced customized media measurement program to demonstrate ROI and to calibrate messaging.
  • Steer contract negotiations and direct assigned teams to deliver on goals in ROI performance and Public Relations.

9. Marketing Campaigns

Here's how directors, global marketing communications use marketing campaigns:
  • Updated and segmented prospect/client database of over 10,000 contacts to identify customer profiles and execute targeted marketing campaigns.
  • Managed design and content development for ads in print and web (microsites), developing measurable e-marketing campaigns.

10. Product Development

Product development is the complete procedure of creating a product from concept until release of the final product. Product development has many stages after which a product is released into the market. Identifying the need, creating the opportunity, conceptualizing a product, and providing a solution, all are different stages of product development.

Here's how directors, global marketing communications use product development:
  • Pioneered use of market research in product development process to uncover unmet needs in market and potential product platforms or enhancements.
  • Work with Marketing and Product Development to maximize brand authority for in-depth brand stories.

11. Communications Strategy

A communications strategy helps a company build positive relationships with the public and optimize internal and external operations.

Here's how directors, global marketing communications use communications strategy:
  • Lead category communications strategy, creating experiences and storytelling to expand, educate and authenticate Nike's innovation positioning.
  • Identified opportunities to leverage the global communications strategy with capital investment and actively develop strategies to support organizational needs.

12. External Communications

External communications refer to the exchange of information between the organization one is working with and another organization.

Here's how directors, global marketing communications use external communications:
  • Directed an integrated approach to corporate and marketing communications, incorporating internal communications, external communications and marketing communications materials.
  • Directed internal and external communications for 17 Merck manufacturing sites in the Americas while leading six site communications managers.

13. Communications Plan

Here's how directors, global marketing communications use communications plan:
  • Developed communications plans aligned to the company's management agenda and to advance strategic drivers while engaging employees and customers.
  • Developed a repeatable communications plan and process for future acquisitions.

14. Global Communications

Here's how directors, global marketing communications use global communications:
  • Developed a global communications survey to formulate a strategic communication plan.
  • Develop and manage execution of global communications strategies for retail, education and institutes, salon/spa and product launches.

15. Employee Engagement

Here's how directors, global marketing communications use employee engagement:
  • Developed communication platforms for external Green Messaging, and internal employee engagement including local grass-roots campaigns to mobilize employee sustainability activities.
  • Led change management communications directed at 12,000 employees, resulting in enhanced understanding of division strategy and improved employee engagement scores.
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List of director, global marketing communications skills to add to your resume

Director, global marketing communications skills

The most important skills for a director, global marketing communications resume and required skills for a director, global marketing communications to have include:

  • Digital Marketing
  • SEO
  • CRM
  • Content Marketing
  • SEM
  • B2B Marketing
  • Integrated Marketing
  • ROI
  • Marketing Campaigns
  • Product Development
  • Communications Strategy
  • External Communications
  • Communications Plan
  • Global Communications
  • Employee Engagement
  • Press Releases
  • Corporate Communications
  • Communications Programs
  • Brand Marketing
  • Executive Communications
  • Investor Relations
  • Direct Reports
  • Crisis Communications
  • R
  • Crisis Management
  • Public Affairs
  • CMO
  • Market Research
  • Americas
  • Lead Generation
  • Brand Positioning
  • Trade Shows
  • Value Proposition
  • Channel Marketing
  • Brand Awareness
  • Strategic Direction
  • Issues Management
  • HR
  • Rebranding
  • Event Management
  • B2C
  • Copywriting
  • Product Line
  • Competitive Intelligence

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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