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Job outlook for directors, global marketing communications in the United States
Director, global marketing communications job growth summary. After extensive research, interviews, and analysis, Zippia's data science team found that:
The projected director, global marketing communications job growth rate is 10% from 2018-2028.
About 33,700 new jobs for directors, global marketing communications are projected over the next decade.
Director, global marketing communications salaries have increased 8% for directors, global marketing communications in the last 5 years.
There are over 4,211 directors, global marketing communications currently employed in the United States.
There are 107,853 active director, global marketing communications job openings in the US.
The average director, global marketing communications salary is $120,551.
Are director, global marketing communications jobs in demand?
Director, global marketing communications job and salary trends over time
Director, global marketing communications jobs over time
Director, global marketing communications job growth rate over time
| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 4,211 | 0.00% |
| 2020 | 4,083 | 0.00% |
| 2019 | 3,984 | 0.00% |
| 2018 | 3,633 | 0.00% |
| 2017 | 3,309 | 0.00% |
Average director, global marketing communications salary over time
Director, global marketing communications salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $120,551 | $57.96 | +3.9% |
| 2024 | $116,040 | $55.79 | +1.9% |
| 2023 | $113,869 | $54.74 | +1.6% |
| 2022 | $112,123 | $53.91 | +0.8% |
| 2021 | $111,232 | $53.48 | +1.9% |
Director, global marketing communications jobs by state
Most common states for directors, global marketing communications
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | District of Columbia | 693,972 | 458 | 66% |
| 2 | Iowa | 3,145,711 | 852 | 27% |
| 3 | Arkansas | 3,004,279 | 812 | 27% |
| 4 | New Hampshire | 1,342,795 | 351 | 26% |
| 5 | Wyoming | 579,315 | 152 | 26% |
| 6 | North Dakota | 755,393 | 175 | 23% |
| 7 | Massachusetts | 6,859,819 | 1,513 | 22% |
| 8 | Minnesota | 5,576,606 | 1,206 | 22% |
| 9 | South Dakota | 869,666 | 191 | 22% |
| 10 | Virginia | 8,470,020 | 1,765 | 21% |
| 11 | Vermont | 623,657 | 131 | 21% |
| 12 | Delaware | 961,939 | 195 | 20% |
| 13 | Alaska | 739,795 | 151 | 20% |
| 14 | Connecticut | 3,588,184 | 688 | 19% |
| 15 | Nebraska | 1,920,076 | 370 | 19% |
| 16 | Maine | 1,335,907 | 253 | 19% |
| 17 | Alabama | 4,874,747 | 871 | 18% |
| 18 | Oklahoma | 3,930,864 | 706 | 18% |
| 19 | Mississippi | 2,984,100 | 540 | 18% |
| 20 | Rhode Island | 1,059,639 | 195 | 18% |
Most common cities for directors, global marketing communications
| Rank | City | # of jobs | Employment/ 1000ppl | Avg. salary |
|---|---|---|---|---|
| 1 | Foster City | 1 | 3% | $131,046 |
| 2 | Lehi | 1 | 2% | $114,554 |
| 3 | Bellevue | 1 | 1% | $136,853 |
| 4 | Cambridge | 1 | 1% | $127,661 |
| 5 | Highlands Ranch | 1 | 1% | $109,939 |
| 6 | Austin | 1 | 0% | $120,515 |
| 7 | San Francisco | 1 | 0% | $131,193 |
Director, Global Marketing Communications job outlook: Expert opinions
Our panel of director, global marketing communications experts
Morehouse College
University of the Incarnate Word
University of Wisconsin-Madison
What certifications/licenses/courses can have the biggest impact for Directors, Global Marketing Communications?
Matthew Lange Ph.D.: Specific credentials are often a prerequisite to a particular career path. In the field of education, primary- and secondary-school teachers need licensure in their state of employment to teach in public schools, and those requirements are covered in the undergraduate education program. If one moves to another state, however, the new state's Department of Education (or Public Instruction) has to grant new licensure in its state. In contrast, professors and instructors at the post-secondary level require no teaching credentials. Instead, the college or university stipulates a PhD, MA or even simply BA.
The vast majority of German majors/minors learn the language and culture to apply that knowledge to their primary field of study, most often in business or the sciences, to expand their work, study, and research options. Some opportunities have minimum language proficiency expectations, however. Instead of taking applicants self-evaluations of language proficiency (the term "fluent" means different things to different people), employers can rely on standardized tests such as the Oral Proficiency Interview (OPI) or Writing Proficiency Test (WPT), which were developed by the American Council on the Teaching of Foreign Languages (ACTFL). German language programs aim to produce graduates with proficiency at the intermediate-high or advanced-low on the ACTFL scale, which ranges from novice-low to distinguished, since that is simultaneously the expected minimum set by the respective state Department of Education for teaching licensure. One can also look beyond the US border to various tests at the Goethe Institut, which evaluate the four modalities of listening, reading, speaking, and writing. These tests evaluate according to the Common European Reference Framework (CERF) that ranges from A1 to C2. German universities require B1 on the CERF scale to enroll directly in university.
Most important for a well-rounded education, of course, is a study abroad experience. By being "a stranger in a strange land" one develops negotiation techniques and problem-solving skills when dealing with linguistically- and culturally-ambiguous situations. Studies have shown that study and work abroad increases creativity and flexibility, which are crucial for personal and professional growth.
What are the biggest trends we'll see in the Director, Global Marketing Communications job market given the pandemic?
Taylor Collins Ph.D.: The pandemic has largely accelerated and amplified many labor market trends that were already
underway. We're seeing markets consolidating, more remote work settings, and more automated
processes. Moving forward, there are likely to be fewer small business job openings while corporate
positions should significantly grow. Graduates should also expect that they will no longer be competing
solely with other local graduates for entry-level jobs. Labor market competition is going to continue to
become more national, or even international.
The pandemic also seems to have accelerated the rate of AI investment, with research by Stanford's
2021 AI Index Report finding that total global investment in artificial intelligence increased by 40% in
2020. This doesn't necessarily mean that jobs for business economics students will disappear however,
as strong job growth over the next decade is projected in many fields hiring our graduates. But it does
mean that much of the work may look different. Employers will be looking for more than just plug and
run data junkies. Workers who can support the power of automation are likely to find stable job
prospects, and that requires competence in creative problem solving, the capacity to critically analyze
and interpret data outputs, and a social skillset that will facilitate large scale collaboration and
teamwork.
Will there be an enduring impact of the coronavirus pandemic on Directors, Global Marketing Communications?
Dr. Derek Johnson Ph.D.: Departments like ours are aware of the added challenges created by the pandemic and we've been taking steps to help our students find opportunities while also helping employers to overcome the challenges of continuing to provide needed experience. Given the uncertainty around in-person work, we've been trying to generate online internships that allow students to connect with employers in safer ways. At the same time as we address the current crisis, we are also working to address long-standing barriers to access that have limited work opportunities based on social status, geography, the ability to support one's self, and more. Virtual internships can help with that, but there's more work to do to make sure everyone has equal opportunity to succeed and to manage the crises we face.