What does a director, global marketing communications do?
A director of global marketing communications is responsible for managing the company's global relations and operations by implementing efficient marketing strategies for brand promotions locally and internationally. Directors of global marketing communications conduct data and statistical analysis from market trends to identify business opportunities that would enhance the company's brand image and generate more revenue resources. They also establish client relations and negotiate contracts with the suppliers and vendors that meet the quality standards and regulations.
Director, global marketing communications responsibilities
Here are examples of responsibilities from real director, global marketing communications resumes:
- Develop and manage a monthly calendar of content for Facebook.
- Direct marketing operations in twelve Asia/Pacific subsidiaries in achieving sales of $100 million and operating earnings of $20 million.
- Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
- Increase use of video and SEO and SEM as well as web advertising.
- Create a closed-loop reporting process to measure campaign ROI.
- Improve company web presence and optimize rankings through SEO program, which are subsequently implement in France.
- Introduce customized media measurement program to demonstrate ROI and to calibrate messaging.
- Create first database marketing strategy by targeting cultivation emails with opportunity status, behavior, latency, and motivation.
- Major sponsorship and event strategy (B2B, B2C).
- Develop marketing plans for B2B and B2C product marketing and communications strategies and tactical execution.
- Travele extensively in Canada, Europe and the Caribbean, building and servicing customer sales base.
- Consolidate media across Asia with one strategic planning & buying agency partner, improving purchasing power by $4.5 MM.
- Manage execution of all marketing programs for the Americas including coordinating a global cast of contractors and internal marketing specialists.
Director, global marketing communications skills and personality traits
We calculated that 13% of Directors, Global Marketing Communications are proficient in Digital Marketing, SEO, and CRM. They’re also known for soft skills such as Analytical skills, Communication skills, and Creativity.
We break down the percentage of Directors, Global Marketing Communications that have these skills listed on their resume here:
- Digital Marketing, 13%
Pioneered and advocated expansion into digital marketing and social media.
- SEO, 13%
Directed B2B marketing to SMB accounts nationwide through direct marketing, trade shows, SEO, and PR activities.
- CRM, 11%
Experienced user of Google Analytics, Google Adwords, Google Trends, Google Insights, Content Management Solutions and CRM platforms.
- Content Marketing, 10%
Developed content marketing strategy that included newly launched company blog, 28-page customer newsletter in multiple languages and customer case studies.
- SEM, 10%
Utilized SEM and email marketing to generate and convert qualified leads accounting for 40% of executive program registrations.
- B2B Marketing, 9%
Achieved unprecedented combination of consumer and B2B marketing programs to simultaneously foster business sector technology adoptions and consumer sales.
"digital marketing," "seo," and "crm" are among the most common skills that directors, global marketing communications use at work. You can find even more director, global marketing communications responsibilities below, including:
Analytical skills. One of the key soft skills for a director, global marketing communications to have is analytical skills. You can see how this relates to what directors, global marketing communications do because "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." Additionally, a director, global marketing communications resume shows how directors, global marketing communications use analytical skills: "investigated new market/product developments, through original research, competitive analysis and feature comparisons, and use of industry-specific studies. "
Communication skills. Another essential skill to perform director, global marketing communications duties is communication skills. Directors, global marketing communications responsibilities require that "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." Directors, global marketing communications also use communication skills in their role according to a real resume snippet: "authored and edited press releases, white papers, literature and marketing communications materials. "
Creativity. directors, global marketing communications are also known for creativity, which are critical to their duties. You can see how this skill relates to director, global marketing communications responsibilities, because "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." A director, global marketing communications resume example shows how creativity is used in the workplace: "led design and creative content for annual reports and the investor relations website. "
Interpersonal skills. A big part of what directors, global marketing communications do relies on "interpersonal skills." You can see how essential it is to director, global marketing communications responsibilities because "managers must deal with a range of people in different roles, both inside and outside the organization." Here's an example of how this skill is used from a resume that represents typical director, global marketing communications tasks: "develop sales and marketing strategy manage social media manage and develop marketing collateral relationship building strong interpersonal skills branding networking"
Organizational skills. A commonly-found skill in director, global marketing communications job descriptions, "organizational skills" is essential to what directors, global marketing communications do. Director, global marketing communications responsibilities rely on this skill because "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." You can also see how director, global marketing communications duties rely on organizational skills in this resume example: "build organizational capability through the initiation and delivery of targeted d&i; interventions for hr business partners. "
See the full list of director, global marketing communications skills
The three companies that hire the most director, global marketing communicationss are:
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Director, global marketing communications vs. Global director
The duties of a global director will vary on one's line of work or company of employment. Typically, their responsibilities will revolve around overseeing and leading a diverse range of employees or departments, developing new strategies and programs for global markets, and ensuring that all products and services are inclusive and public friendly. Furthermore, as a director, it is essential to implement all policies and regulations, all while developing new ones to ensure the efficiency of the company and its services.
While similarities exist, there are also some differences between directors, global marketing communications and global director. For instance, director, global marketing communications responsibilities require skills such as "digital marketing," "seo," "sem," and "integrated marketing." Whereas a global director is skilled in "project management," "cloud," "oversight," and "continuous improvement." This is part of what separates the two careers.
Global directors earn the highest salaries when working in the automotive industry, with an average yearly salary of $162,077. On the other hand, directors, global marketing communications are paid more in the professional industry with an average salary of $126,437.global directors tend to reach higher levels of education than directors, global marketing communications. In fact, global directors are 7.4% more likely to graduate with a Master's Degree and 1.9% more likely to have a Doctoral Degree.Director, global marketing communications vs. Group director
A group director is responsible for monitoring the operations of a specific team in an organization, ensuring that the group meets daily targets, providing the highest customer satisfaction for the company's services. Group directors work with senior management to identify business opportunities that would bring more revenues and increase the company's profitability. They also handle the department's budgets, allocating adequate resources for every team to support project deliverables. A group director must have excellent communication and leadership skills, analyzing business functions, and developing strategic ways to increase productivity.
In addition to the difference in salary, there are some other key differences worth noting. For example, director, global marketing communications responsibilities are more likely to require skills like "crm," "content marketing," "sem," and "lead management." Meanwhile, a group director has duties that require skills in areas such as "oversight," "healthcare," "project management," and "process improvement." These differences highlight just how different the day-to-day in each role looks.
Group directors may earn a higher salary than directors, global marketing communications, but group directors earn the most pay in the finance industry with an average salary of $169,482. On the other hand, directors, global marketing communications receive higher pay in the professional industry, where they earn an average salary of $126,437.Average education levels between the two professions vary. Group directors tend to reach similar levels of education than directors, global marketing communications. In fact, they're 3.6% more likely to graduate with a Master's Degree and 1.9% more likely to earn a Doctoral Degree.Director, global marketing communications vs. Manager/marketing director
Marketing Supervisors oversee the performance of employees in the marketing department. They ensure that the employees in the department adhere to company standards, policies, and guidelines. They create marketing campaigns, cascade these campaigns' mechanics to employees, and manage the follow-through. They also delegate tasks to their team members to ensure the achievement of the marketing goals. Marketing Supervisors should be creative, personable, and strategic. They should understand the company's context, market positioning, and branding to create campaigns that are in line with the company's identity.
The required skills of the two careers differ considerably. For example, directors, global marketing communications are more likely to have skills like "digital marketing," "crm," "content marketing," and "lead management." But a manager/marketing director is more likely to have skills like "customer service," "payroll," "twitter," and "real estate."
Managers/marketing director earn the highest salary when working in the manufacturing industry, where they receive an average salary of $77,050. Comparatively, directors, global marketing communications have the highest earning potential in the professional industry, with an average salary of $126,437.When it comes to education, managers/marketing director tend to earn lower degree levels compared to directors, global marketing communications. In fact, they're 7.4% less likely to earn a Master's Degree, and 0.1% less likely to graduate with a Doctoral Degree.Director, global marketing communications vs. Marketing supervisor
Types of director, global marketing communications
Updated January 8, 2025
