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Become A Director, Global Marketing

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Working As A Director, Global Marketing

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $146,910

    Average Salary

What Does A Director, Global Marketing Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Director, Global Marketing

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Director, Global Marketing jobs

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Average Length of Employment
Sales/Marketing 3.6 years
Product Director 3.4 years
Global Director 3.4 years
Marketing Manager 3.1 years
Marketing Director 3.1 years
Brand Director 2.9 years
Marketing Officer 2.5 years
Marketing Lead 2.4 years
Head Of Marketing 2.3 years
Top Employers Before
Director 5.2%
Top Employers After
Principal 4.3%
Consultant 4.1%
Director 3.9%
President 3.9%

Director, Global Marketing Demographics

Gender

Male

54.7%

Female

42.2%

Unknown

3.2%
Ethnicity

White

78.5%

Asian

9.9%

Hispanic or Latino

9.2%

Unknown

1.6%

Black or African American

0.8%
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Languages Spoken

Spanish

38.5%

French

10.8%

Portuguese

9.2%

German

9.2%

Mandarin

6.2%

Italian

4.6%

Chinese

3.1%

Cantonese

3.1%

Japanese

3.1%

Malay

3.1%

Arabic

3.1%

Korean

3.1%

Wolof

1.5%

Russian

1.5%
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Director, Global Marketing Education

Schools

Northwestern University

7.6%

University of Chicago

7.0%

Michigan State University

6.4%

Northeastern University

6.4%

DePaul University

5.7%

University of Phoenix

5.7%

Fordham University

5.1%

University of Texas at Austin

5.1%

Duke University

5.1%

George Washington University

4.5%

University of Pennsylvania

4.5%

Georgetown University

4.5%

Vanderbilt University

4.5%

Pennsylvania State University

4.5%

Columbia University

4.5%

San Jose State University

3.8%

New York University

3.8%

Brigham Young University

3.8%

Carnegie Mellon University

3.8%

Cornell University

3.8%
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Majors

Marketing

27.4%

Business

27.1%

Finance

9.6%

Management

6.5%

Communication

5.0%

Economics

3.0%

English

2.5%

Political Science

2.5%

Advertising

2.5%

Psychology

2.3%

Public Relations

1.6%

History

1.4%

Journalism

1.2%

Project Management

1.2%

Graphic Design

1.2%

Computer Science

1.1%

Education

1.1%

Mechanical Engineering

1.1%

Kinesiology

0.9%

Biology

0.9%
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Degrees

Masters

44.6%

Bachelors

36.9%

Other

10.5%

Certificate

3.8%

Doctorate

2.4%

Associate

1.4%

Diploma

0.4%

License

0.1%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Director, Global Marketing Salaries

Job Title Company Location Start Date Salary
Director, Global Digital Marketing Apple Inc. Cupertino, CA Jun 16, 2014 $240,000 -
$260,000
Global Marketing Portfolio Director, Jack Daniel's Brown-Forman Corporation Louisville, KY Aug 15, 2014 $229,800
Director, Oncology Global Pipeline Marketing Abbvie Inc. North Chicago, IL Sep 16, 2013 $228,120
Director of Global Marketing & Planning Uniti Fashion, LLC New York, NY Jan 08, 2016 $225,000
Director of Global Marketing & Planning Uniti Fashion, LLC New York, NY Aug 01, 2016 $225,000
Director, Global Pipeline Marketing-Oncology Abbott Laboratories Parkersburg, IL Oct 01, 2011 $215,000
Director of Global Marketing Population Services International Washington, DC Nov 17, 2014 $215,000
Director Global Marketing Manager-Vodka Brown-Forman Corporation Louisville, KY Oct 01, 2011 $215,000
Director, Global Pipeline Marketing-Oncology Abbott Laboratories Parkersburg, IL Jan 31, 2011 $210,000
Director, Global Marketing Analytics and Data Science Las Vegas Sands Corp. Las Vegas, NV Aug 29, 2016 $200,000
Global Marketing Director Liquidnet Holdings, Inc. New York, NY Sep 01, 2010 $198,840
Tennis Sports Marketing Director, Global and North NIKE, Inc. Beaverton, OR Oct 01, 2011 $198,323
Director, Global Oncology Marketing, Scientific AF Bayer Healthcare Pharmaceuticals Inc. Brookfield, NJ Jan 28, 2011 $190,000 -
$200,000
Global Marketing Director Abbvie Inc. North Chicago, IL Jan 12, 2015 $175,000 -
$180,000
Director, Global Marketing Operations Marketo, Inc. San Mateo, CA Nov 14, 2014 $173,826 -
$209,490
Director of Global Product Planning & Marketing Microsoft Corporation Seattle, WA Jul 24, 2009 $170,000
EUI Global Product Marketing Director Le Technology, Inc. San Jose, CA Mar 17, 2016 $170,000
Product Marketing-Global Director HGST, Inc. San Jose, CA Jun 15, 2014 $170,000 -
$190,000
Global Marketing Director, Oil & Gas Solvay USA Inc. Princeton, NJ Jan 10, 2016 $170,000
Global Marketing Director Edwards Lifesciences, LLC Irvine, CA Dec 24, 2010 $165,000
Director, Global Marketing Emerging Market Biosense Webster, Inc., A Johnson & Johnson Compan Diamond Bar, CA Dec 15, 2010 $165,000
Executive Director, Global Marketing The Estee Lauder Companies Inc. New York, NY Oct 01, 2012 $135,000
Director Global Segment Marketing Pump Management Services Co LLC The Woodlands, TX Jul 28, 2014 $135,000
Director, Global Marketing Excellence Kimberly-Clark Corporation Chicago, IL Jul 30, 2014 $134,638 -
$227,628
Deputy Director of Global Marketing Population Services International Washington, DC Jan 01, 2016 $133,750
Director, Global Brand Marketing, Women's Training NIKE, Inc. Beaverton, OR Jun 06, 2016 $133,515
Economist-Global Director M&A, BD, & Marketing General Supply & Services, Inc. Irving, TX Aug 23, 2012 $131,025

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Top Skills for A Director, Global Marketing

BusinessStrategyRevenueGrowthWebSiteNewProductLaunchesNewProductDevelopmentPlatformPMarketResearchProductLineBusinessUnitROIMarketShareBusinessDevelopmentAnalyticsCRMGo-To-MarketGlobalBrandProductManagementValuePropositionGlobalSales

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Top Director, Global Marketing Skills

  1. Business Strategy
  2. Revenue Growth
  3. Web Site
You can check out examples of real life uses of top skills on resumes here:
  • Partnered with key stakeholders to shape business strategy and clarify objectives.
  • Plan implementation resulted in 22% revenue growth and $14 million profit improvement within one year of implementation.
  • Coordinated initiative to successfully redesign content and functionality of corporate and client web sites.
  • Delivered $44M in incremental sales by leading the opportunity identification process to develop and commercialize 9 new product launches.
  • Prioritized and streamlined new product development.

Top Director, Global Marketing Employers

Director, Global Marketing Videos

Mark Cameron, Brand Experience Director, Global Marketing, Jaguar Land Rover

Career Advice on becoming a Business Development Manager by Victoria P (Full Version)

Marketing Manager Job Description - Outlook Salary with Careers

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