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A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.Education
A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.
Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.Work Experience in a Related Occupation
Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.Important Qualities
Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization.
Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.
Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.
Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.
Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.
Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.
|Job Title||Company||Location||Start Date||Salary|
|Director, Oncology Global Pipeline Marketing||Abbvie Inc.||North Chicago, IL||Sep 16, 2013||$228,120|
|Director of Global Marketing & Planning||Uniti Fashion, LLC||New York, NY||Aug 01, 2016||$225,000|
|Director of Global Marketing & Planning||Uniti Fashion, LLC||New York, NY||Jan 08, 2016||$225,000|
|Director Global Marketing Manager-Vodka||Brown-Forman Corporation||Louisville, KY||Oct 01, 2011||$215,000|
|Director, Global Pipeline Marketing-Oncology||Abbott Laboratories||Parkersburg, IL||Oct 01, 2011||$215,000|
|Director of Global Marketing||Population Services International||Washington, DC||Nov 17, 2014||$215,000|
|Director, Global Pipeline Marketing-Oncology||Abbott Laboratories||Parkersburg, IL||Jan 31, 2011||$210,000|
|Director, Global Marketing Analytics and Data Science||Las Vegas Sands Corp.||Las Vegas, NV||Aug 29, 2016||$200,000|
|Director, Global Oncology Marketing, Scientific AF||Bayer Healthcare Pharmaceuticals Inc.||Brookfield, NJ||Jan 28, 2011||$190,000 -
|Director, Global Marketing||Intervet Inc. D/B/A Merck Animal Health||Madison, NJ||Dec 01, 2016||$188,115|
|Director, RA Global Marketing||Abbvie Inc.||North Chicago, IL||Sep 16, 2013||$185,000|
|Director, Global Marketing||Celgene Corporation||Summit, NJ||Sep 22, 2016||$183,809|
|Director, Global Marketing||Edwards Lifesciences LLC||Irvine, CA||Dec 24, 2013||$180,147|
|Director, Global Marketing-Rheumatoid Arthritis||Abbvie Inc.||North Chicago, IL||Sep 09, 2014||$180,000|
|Director, Global Marketing Emerging Market||Biosense Webster, Inc., A Johnson & Johnson Compan||Diamond Bar, CA||Dec 15, 2010||$165,000|
|Director-E-Commerce/Global Marketing/Int. Sales||Blowfish, LLC||Marina del Rey, CA||Sep 29, 2015||$162,718|
|Director-E-Commerce/Global Marketing/International Sales||Blowfish, LLC||Marina del Rey, CA||Aug 10, 2015||$162,718|
|Associate Director, Global Marketing-Tecfidera||Biogen IDEC, Inc.||Weston, MA||Jan 31, 2014||$160,178|
|Associate Director, Global Marketing-Tecfidera||Biogen IDEC, Inc.||MA||Jan 31, 2014||$160,178|
|Associate Director of Global Marketing||Celgene Corporation||Summit, NJ||Sep 18, 2014||$141,000|
|Director, Global Marketing||J.M. Huber Corporation||Atlanta, GA||Dec 01, 2010||$138,216 -
|Executive Director, Global Marketing||The Estee Lauder Companies Inc.||New York, NY||Sep 20, 2010||$130,000|
|Director, Global Marketing||Sunquest Information Systems, Inc.||Tucson, AZ||Dec 24, 2014||$126,963|
|Director-Power Systems and Global Marketing||Cummins Inc.||Shoreview, MN||Apr 20, 2014||$125,800 -
|Director, Global Marketing-Scuderia Ferrari||Movado Group Inc.||Paramus, NJ||Feb 04, 2013||$125,000|
|Director-Power Systems and Global Marketing||Cummins Inc.||Shoreview, MN||Feb 19, 2013||$121,000 -
|Director, Global Marketing Excellence||Kimberly-Clark Corporation||Neenah, WI||Sep 12, 2013||$120,662 -
|Executive Director of Global TA Marketing||Teletech Services Corporation||Englewood, CO||Nov 30, 2010||$120,370 -
|Director, Global Marketing, O&M||Kemira Chemicals, Inc.||Houston, TX||Sep 09, 2015||$118,500 -
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