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Become A Director, Global Marketing

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Working As A Director, Global Marketing

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $152,000

    Average Salary

What Does A Director, Global Marketing Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Director, Global Marketing

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Average Length of Employment
Top Careers Before Director, Global Marketing
Director 5.1%
Manager 2.4%
Top Careers After Director, Global Marketing
Director 4.5%
Principal 4.3%
President 4.3%
Consultant 3.8%

Do you work as a Director, Global Marketing?

Director, Global Marketing Demographics

Gender

Male

57.9%

Female

39.4%

Unknown

2.7%
Ethnicity

White

61.0%

Hispanic or Latino

14.9%

Black or African American

10.6%

Asian

10.0%

Unknown

3.6%
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Foreign Languages Spoken

Spanish

34.2%

French

17.1%

German

9.0%

Portuguese

7.2%

Mandarin

4.5%

Italian

4.5%

Chinese

3.6%

Arabic

3.6%

Japanese

2.7%

Korean

2.7%

Malay

1.8%

Russian

1.8%

Cantonese

1.8%

Hungarian

0.9%

Ukrainian

0.9%

Wolof

0.9%

Dutch

0.9%

Dari

0.9%

Polish

0.9%
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Director, Global Marketing Education

Schools

Northwestern University

9.9%

University of Pennsylvania

6.3%

DePaul University

6.3%

University of Phoenix

6.3%

University of Texas at Austin

5.8%

Michigan State University

5.4%

Duke University

5.4%

University of Chicago

5.4%

New York University

4.9%

Carnegie Mellon University

4.9%

Pennsylvania State University

4.5%

University of Georgia

4.5%

Northeastern University

4.5%

Cornell University

4.0%

Columbia University

4.0%

Syracuse University

3.6%

Georgetown University

3.6%

Fordham University

3.6%

University of Michigan - Ann Arbor

3.6%

Harvard University

3.6%
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Majors

Business

29.3%

Marketing

26.8%

Finance

8.3%

Management

8.2%

Communication

4.1%

English

2.5%

Advertising

2.3%

Economics

2.2%

Political Science

2.0%

Psychology

1.9%

Public Relations

1.7%

Journalism

1.5%

Computer Science

1.4%

International Business

1.2%

Education

1.2%

Mechanical Engineering

1.2%

Electrical Engineering

1.1%

Biology

1.0%

Chemistry

1.0%

Law

1.0%
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Degrees

Masters

47.5%

Bachelors

34.8%

Other

10.7%

Certificate

3.4%

Doctorate

2.2%

Associate

0.9%

Diploma

0.4%
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Real Director, Global Marketing Salaries

Job Title Company Location Start Date Salary
Director, Global Digital Marketing Apple Inc. Cupertino, CA Jun 16, 2014 $240,000 -
$260,000
Global Marketing Portfolio Director, Jack Daniel's Brown-Forman Corporation Louisville, KY Aug 15, 2014 $229,800
Director, Oncology Global Pipeline Marketing Abbvie Inc. North Chicago, IL Sep 16, 2013 $228,120
Director of Global Marketing & Planning Uniti Fashion, LLC New York, NY Jan 08, 2016 $225,000
Director of Global Marketing & Planning Uniti Fashion, LLC New York, NY Aug 01, 2016 $225,000
Director Global Marketing Manager-Vodka Brown-Forman Corporation Louisville, KY Oct 01, 2011 $215,000
Director of Global Marketing Population Services International Washington, DC Nov 17, 2014 $215,000
Director, Global Pipeline Marketing-Oncology Abbott Laboratories Park City, IL Oct 01, 2011 $215,000
Director, Global Pipeline Marketing-Oncology Abbott Laboratories Park City, IL Jan 31, 2011 $210,000
Director, Global Marketing Analytics and Data Science Las Vegas Sands Corp. Las Vegas, NV Aug 29, 2016 $200,000
Global Marketing Director Liquidnet Holdings, Inc. New York, NY Sep 01, 2010 $198,840
Tennis Sports Marketing Director, Global and North NIKE, Inc. Beaverton, OR Oct 01, 2011 $198,323
Director, Global Oncology Marketing, Scientific AF Bayer Healthcare Pharmaceuticals Inc. Brookfield, NJ Jan 28, 2011 $190,000 -
$200,000
Global Marketing Director Abbvie Inc. North Chicago, IL Jan 12, 2015 $175,000 -
$180,000
Director, Global Marketing Operations Marketo, Inc. San Mateo, CA Nov 14, 2014 $173,826 -
$209,490
Director of Global Product Planning & Marketing Microsoft Corporation Seattle, WA Jul 24, 2009 $170,000
Product Marketing-Global Director HGST, Inc. San Jose, CA Jun 15, 2014 $170,000 -
$190,000
Global Marketing Director, Oil & Gas Solvay USA Inc. Princeton, NJ Jan 10, 2016 $170,000
EUI Global Product Marketing Director Le Technology, Inc. San Jose, CA Mar 17, 2016 $170,000
Global Marketing Director Edwards Lifesciences, LLC Irvine, CA Dec 24, 2010 $165,000
Director, Global Marketing Emerging Market Biosense Webster, Inc., A Johnson & Johnson Compan Diamond Bar, CA Dec 15, 2010 $165,000
Executive Director, Global Marketing The Estee Lauder Companies Inc. New York, NY Oct 01, 2012 $135,000
Director Global Segment Marketing Pump Management Services Co LLC The Woodlands, TX Jul 28, 2014 $135,000
Director, Global Marketing Excellence Kimberly-Clark Corporation Chicago, IL Jul 30, 2014 $134,638 -
$227,628
Deputy Director of Global Marketing Population Services International Washington, DC Jan 01, 2016 $133,750
Director, Global Brand Marketing, Women's Training NIKE, Inc. Beaverton, OR Jun 06, 2016 $133,515
Economist-Global Director M&A, BD, & Marketing General Supply & Services, Inc. Irving, TX Aug 23, 2012 $131,025

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AVERAGE SALARY FOR A Director, Global Marketing

Average Yearly Salary
$152,000
View Detailed Salary Report
$109,000
Min 10%
$152,000
Median 50%
$152,000
Median 50%
$152,000
Median 50%
$152,000
Median 50%
$152,000
Median 50%
$152,000
Median 50%
$152,000
Median 50%
$211,000
Max 90%
Best Paying Company
Orrick
Highest Paying City
Beaverton, OR
Highest Paying State
Oregon
Avg Experience Level
3.1 years
How much does a Director, Global Marketing make at top companies?
The national average salary for a Director, Global Marketing in the United States is $152,268 per year or $73 per hour. Those in the bottom 10 percent make under $109,000 a year, and the top 10 percent make over $211,000.

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Top Skills for A Director, Global Marketing

  1. Sales Strategies
  2. Revenue Growth
  3. New Product Development
You can check out examples of real life uses of top skills on resumes here:
  • Cross-pollinated sales strategies/knowledge and expanded networking among staff by securing approval for partner sales staff to join internal Pega Sales Conference.
  • Achieved double-digit revenue growth through product development, channel expansion and global market development initiatives.
  • Designed and executed VOC towards improvement and new product development.
  • Devised and executed innovative strategies to increase market share.
  • Generated market branding through marketing collateral, social media and company website.

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Top 10 Best States for Directors, Global Marketing

  1. New Jersey
  2. Rhode Island
  3. Colorado
  4. Virginia
  5. California
  6. Delaware
  7. Washington
  8. District of Columbia
  9. Pennsylvania
  10. Arkansas
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Top Director, Global Marketing Employers

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