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Become A Director, Global Marketing

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Working As A Director, Global Marketing

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $159,000

    Average Salary

What Does A Director, Global Marketing Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Director, Global Marketing

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Director, Global Marketing Career Paths

Director, Global Marketing
Marketing Vice President
Senior Vice President Of Marketing
13 Yearsyrs
Marketing Vice President
10 Yearsyrs
Vice President
Sales Vice President
12 Yearsyrs
Senior Director
Development Vice President
10 Yearsyrs
Senior Director Of Marketing
Sales And Marketing Vice President
11 Yearsyrs
Senior Director Of Marketing
12 Yearsyrs
Sales And Marketing Vice President
Business Development Director
11 Yearsyrs
Chief Marketing Officer
10 Yearsyrs
President
President & Chief Operating Officer
13 Yearsyrs
Managing Director
Chief Finance And Operating Officer
14 Yearsyrs
Director Of Sales And Marketing
Regional Sales Director
11 Yearsyrs
Director Of Sales And Marketing
9 Yearsyrs
Executive Director
Regional Vice President
11 Yearsyrs
Global Director
Director Global Operations
13 Yearsyrs
Global Director
14 Yearsyrs
Senior Vice President Of Marketing
Vice President & General Manager
12 Yearsyrs
Director, Strategic Marketing
10 Yearsyrs
Vice President & General Manager
Executive Vice President Of Sales
13 Yearsyrs
Senior Vice President
Senior Vice President-Operations
14 Yearsyrs
Chief Executive Officer
Business Director
10 Yearsyrs
Director, Strategic Marketing
Director Of Strategy
11 Yearsyrs
Director, Global Business Development
14 Yearsyrs
Founder And Chief Executive Officer
Product Director
11 Yearsyrs
Director, Global Business Development
Director Of Global Sales
13 Yearsyrs
Business Director
Director Of Business Operations
10 Yearsyrs
Sales Vice President
Senior Vice President, Sales
14 Yearsyrs
President/Chief Executive Officer
Partner-Director
10 Yearsyrs
Vice President Of Marketing & Communications
12 Yearsyrs
Chief Operating Officer
Corporate Development Director
9 Yearsyrs
Client Services Vice President
Group Vice President
9 Yearsyrs
Client Services Vice President
11 Yearsyrs
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Do you work as a Director, Global Marketing?

Help others decide if this is a good career for them

Average Length of Employment
Top Careers Before Director, Global Marketing
Director 5.2%
Manager 3.1%
Top Careers After Director, Global Marketing
Principal 4.6%
Consultant 4.2%
Director 4.0%
President 3.7%

Do you work as a Director, Global Marketing?

Average Yearly Salary
$159,000
View Detailed Salary Report
$110,000
Min 10%
$159,000
Median 50%
$159,000
Median 50%
$159,000
Median 50%
$159,000
Median 50%
$159,000
Median 50%
$159,000
Median 50%
$159,000
Median 50%
$229,000
Max 90%
Best Paying Company
Google
Highest Paying City
Blaine, MN
Highest Paying State
Wyoming
Avg Experience Level
3.1 years
How much does a Director, Global Marketing make at top companies?
The national average salary for a Director, Global Marketing in the United States is $159,328 per year or $77 per hour. Those in the bottom 10 percent make under $110,000 a year, and the top 10 percent make over $229,000.

Real Director, Global Marketing Salaries

Job Title Company Location Start Date Salary
Director, Global Digital Marketing Apple Inc. Cupertino, CA Jun 16, 2014 $240,000 -
$260,000
Global Marketing Portfolio Director, Jack Daniel's Brown-Forman Corporation Louisville, KY Aug 15, 2014 $229,800
Director, Oncology Global Pipeline Marketing Abbvie Inc. North Chicago, IL Sep 16, 2013 $228,120
Director of Global Marketing & Planning Uniti Fashion, LLC New York, NY Jan 08, 2016 $225,000
Director of Global Marketing & Planning Uniti Fashion, LLC New York, NY Aug 01, 2016 $225,000
Director Global Marketing Manager-Vodka Brown-Forman Corporation Louisville, KY Oct 01, 2011 $215,000
Director of Global Marketing Population Services International Washington, DC Nov 17, 2014 $215,000
Director, Global Pipeline Marketing-Oncology Abbott Laboratories Park City, IL Oct 01, 2011 $215,000
Director, Global Pipeline Marketing-Oncology Abbott Laboratories Park City, IL Jan 31, 2011 $210,000
Director, Global Marketing Analytics and Data Science Las Vegas Sands Corp. Las Vegas, NV Aug 29, 2016 $200,000
Global Marketing Director Liquidnet Holdings, Inc. New York, NY Sep 01, 2010 $198,840
Tennis Sports Marketing Director, Global and North NIKE, Inc. Beaverton, OR Oct 01, 2011 $198,323
Global Marketing Director, Skincare Coty Inc. New York, NY Oct 01, 2015 $190,000
Director, Global Marketing-Transcatheter Heart Valve Edwards Lifesciences LLC Irvine, CA Aug 14, 2015 $176,571
Global Marketing Director Abbvie Inc. North Chicago, IL Jan 12, 2015 $175,000 -
$180,000
Director, Global Marketing Operations Marketo, Inc. San Mateo, CA Nov 14, 2014 $173,826 -
$209,490
Director of Global Product Planning & Marketing Microsoft Corporation Seattle, WA Jul 24, 2009 $170,000
Global Marketing Director, Oil & Gas Solvay USA Inc. Princeton, NJ Jan 10, 2016 $170,000
Product Marketing-Global Director HGST, Inc. San Jose, CA Jun 15, 2014 $170,000 -
$190,000
EUI Global Product Marketing Director Le Technology, Inc. San Jose, CA Mar 17, 2016 $170,000
Global Marketing Director Edwards Lifesciences, LLC Irvine, CA Dec 24, 2010 $165,000
Executive Director, Global Marketing The Estee Lauder Companies Inc. New York, NY Oct 01, 2012 $135,000
Director Global Segment Marketing Pump Management Services Co LLC The Woodlands, TX Jul 28, 2014 $135,000
Director, Global Marketing Excellence Kimberly-Clark Corporation Chicago, IL Jul 30, 2014 $134,638 -
$227,628
Deputy Director of Global Marketing Population Services International Washington, DC Jan 01, 2016 $133,750
Director, Global Brand Marketing, Women's Training NIKE, Inc. Beaverton, OR Jun 06, 2016 $133,515
Economist-Global Director M&A, BD, & Marketing General Supply & Services, Inc. Irving, TX Aug 23, 2012 $131,025

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Top Skills for A Director, Global Marketing

  1. Business Development
  2. New Product Development
  3. Revenue Growth
You can check out examples of real life uses of top skills on resumes here:
  • Led commercialization, provided commercial analysis and guidance for early stage asset development, licensing and business development.
  • Designed and executed VOC towards improvement and new product development.
  • Achieved double-digit revenue growth through product development, channel expansion and global market development initiatives.
  • Generated market branding through marketing collateral, social media and company website.
  • Developed market models for existing businesses and spearheaded all primary and secondary market research projects to drive marketing initiatives.

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Top 10 Best States for Directors, Global Marketing

  1. New Jersey
  2. Rhode Island
  3. Colorado
  4. Virginia
  5. California
  6. Delaware
  7. Washington
  8. District of Columbia
  9. Pennsylvania
  10. Arkansas
  • (1,025 jobs)
  • (138 jobs)
  • (599 jobs)
  • (763 jobs)
  • (5,557 jobs)
  • (75 jobs)
  • (901 jobs)
  • (273 jobs)
  • (830 jobs)
  • (92 jobs)

Director, Global Marketing Demographics

Gender

Male

53.8%

Female

37.4%

Unknown

8.9%
Ethnicity

White

60.7%

Hispanic or Latino

15.0%

Black or African American

10.8%

Asian

10.0%

Unknown

3.6%
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Foreign Languages Spoken

Spanish

29.0%

French

18.5%

German

8.6%

Portuguese

7.4%

Italian

6.2%

Mandarin

4.9%

Chinese

4.3%

Russian

3.7%

Japanese

3.1%

Arabic

3.1%

Korean

2.5%

Cantonese

1.9%

Ukrainian

1.2%

Malay

1.2%

Croatian

1.2%

Hindi

0.6%

Dutch

0.6%

Danish

0.6%

Hungarian

0.6%

Wolof

0.6%
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Director, Global Marketing Education

Schools

Northwestern University

9.7%

New York University

7.2%

University of Texas at Austin

6.6%

University of Phoenix

6.6%

University of Pennsylvania

6.3%

Michigan State University

5.3%

Pennsylvania State University

4.7%

Cornell University

4.7%

Columbia University

4.7%

Duke University

4.7%

University of Chicago

4.7%

University of Michigan - Ann Arbor

4.4%

University of Georgia

4.4%

Pepperdine University

4.1%

DePaul University

4.1%

Syracuse University

3.8%

Georgetown University

3.8%

Harvard University

3.8%

San Jose State University

3.4%

University of Washington

3.4%
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Majors

Business

29.2%

Marketing

26.3%

Management

8.1%

Finance

8.0%

Communication

4.2%

Political Science

2.5%

English

2.5%

Advertising

2.4%

Economics

2.1%

Psychology

1.9%

Journalism

1.6%

International Business

1.5%

Public Relations

1.5%

Computer Science

1.3%

Education

1.3%

Electrical Engineering

1.2%

Accounting

1.2%

Mechanical Engineering

1.1%

Graphic Design

1.1%

History

1.0%
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Degrees

Masters

45.6%

Bachelors

37.2%

Other

10.5%

Certificate

3.2%

Doctorate

2.0%

Associate

1.0%

Diploma

0.4%

License

0.1%
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