Director, global marketing vs global director

The differences between directors, global marketing and global directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director, global marketing and a global director. Additionally, a global director has an average salary of $157,749, which is higher than the $152,398 average annual salary of a director, global marketing.

The top three skills for a director, global marketing include digital marketing, market research and marketing mix. The most important skills for a global director are project management, cloud, and HR.

Director, global marketing vs global director overview

	Director, Global Marketing	Global Director
Yearly salary	$152,398	$157,749
Hourly rate	$73.27	$75.84
Growth rate	10%	10%
Number of jobs	107,735	81,120
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 68%
Average age	39	39
Years of experience	10	10

What does a director, global marketing do?

A Director of Global Marketing is responsible for maximizing the firm's international market share and profits. They are also responsible for the promotion of the company and its products or services around the world.

What does a global director do?

The duties of a global director will vary on one's line of work or company of employment. Typically, their responsibilities will revolve around overseeing and leading a diverse range of employees or departments, developing new strategies and programs for global markets, and ensuring that all products and services are inclusive and public friendly. Furthermore, as a director, it is essential to implement all policies and regulations, all while developing new ones to ensure the efficiency of the company and its services.

Director, global marketing vs global director salary

Directors, global marketing and global directors have different pay scales, as shown below.

	Director, Global Marketing	Global Director
Average salary	$152,398	$157,749
Salary range	Between $104,000 And $221,000	Between $107,000 And $230,000
Highest paying City	Carson City, NV	San Francisco, CA
Highest paying state	Nevada	New Jersey
Best paying company	Amgen	Barclays
Best paying industry	Pharmaceutical	Automotive

Differences between director, global marketing and global director education

There are a few differences between a director, global marketing and a global director in terms of educational background:

	Director, Global Marketing	Global Director
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 68%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Director, global marketing vs global director demographics

Here are the differences between directors, global marketing' and global directors' demographics:

	Director, Global Marketing	Global Director
Average age	39	39
Gender ratio	Male, 59.5% Female, 40.5%	Male, 74.5% Female, 25.5%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director, global marketing and global director duties and responsibilities

Director, global marketing example responsibilities.

Lead a global rebranding initiative (post acquisition) spanning all product lines in the worldwide organization.
Translate business vision and strategy into operational tactics and build the organizational support and infrastructure need to achieve them.
Report directly to EVP, CMO.
Launch Facebook page, redesign LinkedIn and YouTube.
Establish key KPIs to measure performance against segmentation, lead and revenue objectives.
Establish and review key performance indicators (KPIs) for suppliers to facilitate continuous improvement.

Global director example responsibilities.

Lead all communication, development and employee training efforts with ERP software provider.
Create and maintain reports and dashboards for measuring global leads, opportunities and tracking company KPIs.
Manage vast data sources in order to align metrics to behavioral change and KPIs meaningful to business interfaces and leadership team.
Manage cloud software for shipping visibility of ocean containers, tendering and contract management, maximizing leverage and oversight.
Manage global teams affecting operational functions in the supply chain including, logistics, inventory management and retail operations.
Collaborate with regulatory team to deliver documentation sufficient to convince FDA to lift consent decree with a finding of substantially compliant.

Director, global marketing vs global director skills

Common director, global marketing skills

Digital Marketing, 12%
Market Research, 6%
Marketing Mix, 4%
Channel Marketing, 4%
Marketing Campaigns, 3%
Global Brand, 3%

Common global director skills

Project Management, 8%
Cloud, 5%
HR, 4%
Oversight, 4%
Continuous Improvement, 4%
Customer Satisfaction, 4%

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Director, Global Marketing
Director, Global Marketing vs Global Director

Updated January 8, 2025

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