How to hire a director, global marketing

How to hire a director, global marketing, step by step

Here's a step-by-step director, global marketing hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a director, global marketing job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new director, global marketing
• Step 8: Go through the hiring process checklist

What does a director, global marketing do?

Post a director, global marketing job for free, promote it for a fee

Post free

1. Identify your hiring needs

   The director, global marketing hiring process starts by determining what type of worker you actually need. Certain roles might require a full-time employee, whereas part-time workers or contractors can do others.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   Hiring the perfect director, global marketing also involves considering the ideal background you'd like them to have. Depending on what industry or field they have experience in, they'll bring different skills to the job. It's also important to consider what levels of seniority and education the job requires and what kind of salary such a candidate would likely demand.

   Here's a comparison of director, global marketing salaries for various roles:

   Type of Director, Global Marketing	Description	Hourly rate
   Director, Global Marketing	Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.	$50-106
   Product Director	The duties of a product director depend on one's place or industry of employment. Typically, their responsibilities revolve around overseeing the product development operations to ensure smooth flow and efficiency, devise strategies to improve processes, gather relevant data such as sales and customer feedback, and coordinate with different departments in developing new products and services... Show more	$50-101
   Account Director	An account director is responsible for managing client accounts, monitoring budgets, and sales forecasting. Their goal is to maintain stable account management strategies, meet clients' demands, develop healthy professional partnerships that would generate revenues, increase profitability, and achieve the organization's long-term goals objectives... Show more	$39-75

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Digital Marketing
   • Market Research
   • Marketing Mix
   • Channel Marketing
   • Marketing Campaigns
   • Global Brand
   • Integrated Marketing
   • B2B Marketing
   • KPIs
   • Business Strategy
   • Brand Marketing
   • Global Product
   • Brand Management
   • Product Development

   Check all skills

   Responsibilities:

   • Lead a global rebranding initiative (post acquisition) spanning all product lines in the worldwide organization.
   • Translate business vision and strategy into operational tactics and build the organizational support and infrastructure need to achieve them.
   • Report directly to EVP, CMO.
   • Launch Facebook page, redesign LinkedIn and YouTube.
   • Establish key KPIs to measure performance against segmentation, lead and revenue objectives.
   • Establish and review key performance indicators (KPIs) for suppliers to facilitate continuous improvement.

   More director, global marketing duties

3. Make a budget

   Including a salary range in your director, global marketing job description is a great way to entice the best and brightest candidates. A director, global marketing salary can vary based on several factors:

   • Location. For example, directors, global marketing' average salary in delaware is 27% less than in nevada.
   • Seniority. Entry-level directors, global marketing earn 53% less than senior-level directors, global marketing.
   • Certifications. A director, global marketing with a few certifications under their belt will likely demand a higher salary.
   • Company. Working for a prestigious company or an exciting start-up can make a huge difference in a director, global marketing's salary.

   Average director, global marketing salary

   $152,398yearly

   $73.27 hourly rate

   ---

   Entry-level director, global marketing salary

   $104,000 yearly salary

   Updated December 15, 2025

   Average director, global marketing salary by state

   Rank	State	Avg. salary	Hourly rate
   1	Nevada	$191,895	$92
   2	California	$191,634	$92
   3	Oregon	$182,704	$88
   4	Maryland	$174,646	$84
   5	Illinois	$174,085	$84
   6	Washington	$171,783	$83
   7	New Jersey	$170,452	$82
   8	New York	$157,624	$76
   9	Missouri	$156,031	$75
   10	Connecticut	$153,869	$74
   11	Massachusetts	$152,935	$74
   12	District of Columbia	$151,921	$73
   13	North Carolina	$151,237	$73
   14	New Hampshire	$149,041	$72
   15	Utah	$147,989	$71
   16	Ohio	$147,578	$71
   17	North Dakota	$147,461	$71
   18	Colorado	$146,816	$71
   19	Iowa	$145,462	$70
   20	Arizona	$145,413	$70

   Average director, global marketing salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Amgen	$212,779	$102.30	18
   2	Biogen	$212,713	$102.27	9
   3	Vertex Pharmaceuticals	$210,149	$101.03	21
   4	Merck	$209,266	$100.61	71
   5	Sanofi Genzyme	$205,503	$98.80
   6	Meta	$203,462	$97.82	244
   7	AbbVie	$201,407	$96.83	89
   8	Wasabi Technologies	$200,477	$96.38
   9	Abbott	$199,819	$96.07	57
   10	Cordis	$196,912	$94.67	3
   11	Pure Storage	$196,742	$94.59	13
   12	Bristol-Myers Squibb	$196,476	$94.46	37
   13	AstraZeneca	$194,286	$93.41	18
   14	Boehringer Ingelheim	$192,755	$92.67	11
   15	Coty	$191,997	$92.31	12
   16	Bayer	$190,212	$91.45	59
   17	Nike	$186,538	$89.68	30
   18	Edwards Lifesciences	$185,012	$88.95	16
   19	LinkedIn	$184,935	$88.91	34
   20	Johnson & Johnson	$184,735	$88.81	97

4. Writing a director, global marketing job description

   A good director, global marketing job description should include a few things:

   • Summary of the role
   • List of responsibilities
   • Required skills and experience

   Including a salary range and the first name of the hiring manager is also appreciated by candidates. Here's an example of a director, global marketing job description:

   Director, global marketing job description example

   Applications will be accepted through October 27, 2022.
   
   Minimum qualifications:
   
   + Bachelor's degree or equivalent practical experience.
   
   + 15 years of experience in marketing.
   
   + 10 years of experience running business-to-business global demand generation campaigns and programs.
   
   + Experience leading teams that build creative and measurable campaigns.
   
   Preferred qualifications:
   
   + Experience leading or managing a brand or creative process.
   
   + Experience operating in a matrix organization.
   
   + Ability to collaborate and deliver for regions.
   
   + Ability to strategically partner with leadership and stakeholders across Google Cloud.
   
   + Ability to manage the impact of cloud technology on organizations.
   
   + Excellent program management, organization, and communication skills.
   
   As the Director of Global Marketing Demand Campaigns for Google Cloud, you will work with product marketing, creative and brand, partner marketing, and regional marketing stakeholders to orchestrate integrated go-to-market campaigns for priority solution areas and industries. In this role, you will lead stakeholder engagement and management across the entire lifecycle of all solution campaigns with cross-functional teams.
   
   Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
   
   + Establish the global campaign strategy to enable the global regions to source demand and accelerate sales for Google Cloud across key solution, areas, and industries.
   
   + Manage the campaign construct to enable both scale and local relevance.
   
   + Provide creative and inclusive campaigns and drive a culture of agility with always-on testing, learning, and optimizing.
   
   + Drive data driven decision making and action plans, as well as understand performance, trends, issues and solutions.
   
   + Manage, hire, inspire, and lead a team of demand generation experts and communicate across stakeholders by sharing strategies, key learning, performance results, and the impact on the business.

   Copy this example

   

5. Post your job

   To find the right director, global marketing for your business, consider trying out a few different recruiting strategies:

   • Consider internal talent. One of the most important sources of talent for any company is its existing workforce.
   • Ask for referrals. Reach out to friends, family members, and current employees and ask if they know or have worked with directors, global marketing they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit directors, global marketing who meet your education requirements.
   • Social media platforms. LinkedIn, Facebook and Twitter now have more than 3.5 billion users, and you can use social media to reach potential job candidates.

   Post your job online:

   • Post your director, global marketing job on Zippia to find and recruit director, global marketing candidates who meet your exact specifications.
   • Use field-specific websites such as swipe files, exit five, marketinghire, american marketing association.
   • Post a job on free websites.

6. Interview candidates

   Your first interview with director, global marketing candidates should focus on their interest in the role and background experience. As the hiring process goes on, you can learn more about how they'd fit into the company culture in later rounds of interviews.

   It's also good to ask about candidates' unique skills and talents to see if they match your ideal candidate profile. If you think a candidate is good enough for the next step, you can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new director, global marketing

   Once you have selected a candidate for the director, global marketing position, it is time to create an offer letter. In addition to salary, the offer letter should include details about benefits and perks that are available to the employee. Ensuring your offer is competitive is vital, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and it is important to be open to discussion and reach a mutually beneficial agreement. After the offer has been accepted, it is a good idea to formalize the agreement with a contract.

   It's also important to follow up with applicants who do not get the job with an email letting them know that the position is filled.

   Once that's done, you can draft an onboarding schedule for the new director, global marketing. Human Resources should complete Employee Action Forms and ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc. They should also ensure that new employee files are created for internal recordkeeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

   Sign up to download full list

   Sign up

How much does it cost to hire a director, global marketing?