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Director, global marketing salary
Average director, global marketing salary
$152,398
The role of a Director of Global Marketing is pivotal in driving a company’s marketing strategies on an international scale. As of October 2025, the average salary for this position is $152,398 annually, or about $73 per hour. This compensation reflects the high level of expertise required, including strategic thinking, leadership, and the ability to navigate diverse markets.
Salary rates can fluctuate significantly based on geographic location, with states like California and New York frequently offering higher salaries due to their competitive job markets. In addition, large metropolitan areas often provide better opportunities, making cities like San Francisco and New York City attractive for job seekers.
Experience also plays a critical role in determining salary. Directors with extensive backgrounds in marketing leadership or those with advanced degrees can command higher salaries. For instance, professionals with over ten years of experience may earn upwards of $180,000 annually, depending on the organization and specific responsibilities.
For those looking to advance in this career, acquiring skills in digital marketing and data analytics can be advantageous. Networking and staying informed about industry trends are also essential strategies for career growth.
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Where can a Director, Global Marketing earn more?
Director, global marketing salaries by experience level
| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level director, global marketing | $113,000 | $54.39 |
| Mid-level director, global marketing | $121,000 | $58.09 |
| Senior-level director, global marketing | $275,000 | $132.16 |
Average director, global marketing salary by state
The average director, global marketing salary in Nevada, California, and Oregon are the highest in the U.S. The lowest average director, global marketing salary states are Mississippi, West Virginia, and Louisiana.
- State view
- County view
Highest paying states for directors, global marketing
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Oregon | $175,977 | $84.60 |
| 2 | Nevada | $178,032 | $85.59 |
| 3 | Washington | $166,785 | $80.19 |
| 4 | Illinois | $169,378 | $81.43 |
| 5 | New Jersey | $167,714 | $80.63 |
| 6 | Pennsylvania | $156,618 | $75.30 |
| 7 | Alaska | $167,338 | $80.45 |
| 8 | California | $176,367 | $84.79 |
| 9 | Minnesota | $153,606 | $73.85 |
| 10 | North Carolina | $149,785 | $72.01 |
| 11 | Utah | $146,476 | $70.42 |
| 12 | Rhode Island | $153,114 | $73.61 |
| 13 | Maryland | $170,852 | $82.14 |
| 14 | Maine | $151,559 | $72.86 |
| 15 | New York | $154,406 | $74.23 |
| 16 | Connecticut | $153,348 | $73.72 |
| 17 | North Dakota | $147,044 | $70.69 |
| 18 | Missouri | $153,874 | $73.98 |
| 19 | District of Columbia | $150,917 | $72.56 |
| 20 | New Hampshire | $148,468 | $71.38 |
| 21 | Ohio | $147,043 | $70.69 |
| 22 | Kentucky | $146,168 | $70.27 |
| 23 | Massachusetts | $152,095 | $73.12 |
| 24 | Alabama | $139,783 | $67.20 |
| 25 | South Dakota | $143,359 | $68.92 |
| 26 | Indiana | $145,388 | $69.90 |
| 27 | Colorado | $145,496 | $69.95 |
| 28 | Oklahoma | $138,439 | $66.56 |
| 29 | Montana | $146,606 | $70.48 |
| 30 | Idaho | $146,005 | $70.19 |
| 31 | Hawaii | $146,553 | $70.46 |
| 32 | Iowa | $144,780 | $69.61 |
| 33 | Wyoming | $138,345 | $66.51 |
| 34 | New Mexico | $144,346 | $69.40 |
| 35 | Virginia | $146,050 | $70.22 |
| 36 | Georgia | $142,914 | $68.71 |
| 37 | Arizona | $143,644 | $69.06 |
| 38 | Wisconsin | $142,450 | $68.49 |
| 39 | Mississippi | $136,505 | $65.63 |
| 40 | Vermont | $147,083 | $70.71 |
| 41 | Louisiana | $135,871 | $65.32 |
| 42 | Florida | $142,956 | $68.73 |
| 43 | Nebraska | $138,462 | $66.57 |
| 44 | Kansas | $138,558 | $66.61 |
| 45 | Tennessee | $137,607 | $66.16 |
| 46 | West Virginia | $136,375 | $65.56 |
| 47 | Texas | $137,797 | $66.25 |
| 48 | Arkansas | $133,624 | $64.24 |
| 49 | South Carolina | $140,491 | $67.54 |
| 50 | Michigan | $133,315 | $64.09 |
| 51 | Delaware | $129,656 | $62.33 |
Highest paying cities for directors, global marketing
The highest-paying cities for directors, global marketing are Carson City, NV, San Francisco, CA, and Beaverton, OR.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Carson City, NV | $191,895 | $92.26 |
| 2 | San Francisco, CA | $191,634 | $92.13 |
| 3 | Beaverton, OR | $182,704 | $87.84 |
| 4 | Baltimore, MD | $174,646 | $83.96 |
| 5 | North Chicago, IL | $174,085 | $83.69 |
| 6 | Seattle, WA | $171,783 | $82.59 |
| 7 | Parsippany-Troy Hills, NJ | $170,452 | $81.95 |
| 8 | Albany, NY | $157,624 | $75.78 |
| 9 | Saint Louis, MO | $156,031 | $75.01 |
| 10 | Ridgefield, CT | $153,869 | $73.98 |
| 11 | Boston, MA | $152,935 | $73.53 |
| 12 | Washington, DC | $151,921 | $73.04 |
| 13 | Raleigh, NC | $151,237 | $72.71 |
| 14 | Concord, NH | $149,041 | $71.65 |
| 15 | Salt Lake City, UT | $147,989 | $71.15 |
| 16 | Columbus, OH | $147,578 | $70.95 |
| 17 | Bismarck, ND | $147,461 | $70.89 |
| 18 | Denver, CO | $146,816 | $70.58 |
| 19 | Des Moines, IA | $145,462 | $69.93 |
| 20 | Phoenix, AZ | $145,413 | $69.91 |
Director, global marketing salary details
A director, global marketing's salary ranges from $104,000 a year at the 10th percentile to $221,000 at the 90th percentile.
What is a director, global marketing's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $221,000 | $18,417 | $106 |
| 75th Percentile | $185,000 | $15,417 | $89 |
| Average | $152,398 | $12,700 | $73 |
| 25th Percentile | $125,000 | $10,417 | $60 |
| 10th Percentile | $104,000 | $8,667 | $50 |
Highest paying director, global marketing jobs
The highest paying types of directors, global marketing are senior director of marketing, global director, and product director.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Product Director | $148,910 | $12,409 | $71.59 | 125,200 |
| Account Director | $114,728 | $9,561 | $55.16 | 132,260 |
| Global Director | $157,749 | $13,146 | $75.84 | 81,120 |
| Marketing Strategist | $80,033 | $6,669 | $38.48 | 89,543 |
| Consultant/Marketing Director | $111,827 | $9,319 | $53.76 | 122,157 |
| Marketing Director | $114,906 | $9,575 | $55.24 | 93,503 |
Top companies hiring directors, global marketing now:
Which companies pay directors, global marketing the most?
Director, global marketing salaries at Amgen and Biogen are the highest-paying according to our most recent salary estimates. In addition, the average director, global marketing salary at companies like Vertex Pharmaceuticals and Merck are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Amgen | $212,779 | $102.30 |
| 2 | Biogen | $212,713 | $102.27 |
| 3 | Vertex Pharmaceuticals | $210,149 | $101.03 |
| 4 | Merck | $209,266 | $100.61 |
| 5 | Sanofi Genzyme | $205,503 | $98.80 |
| 6 | Meta | $203,462 | $97.82 |
| 7 | AbbVie | $201,407 | $96.83 |
| 8 | Wasabi Technologies | $200,477 | $96.38 |
| 9 | Abbott | $199,819 | $96.07 |
| 10 | Cordis | $196,912 | $94.67 |
| 11 | Pure Storage | $196,742 | $94.59 |
| 12 | Bristol-Myers Squibb | $196,476 | $94.46 |
| 13 | AstraZeneca | $194,286 | $93.41 |
| 14 | Boehringer Ingelheim | $192,755 | $92.67 |
| 15 | Coty | $191,997 | $92.31 |
| 16 | Bayer | $190,212 | $91.45 |
| 17 | Nike | $186,538 | $89.68 |
| 18 | Edwards Lifesciences | $185,012 | $88.95 |
| 19 | $184,935 | $88.91 | |
| 20 | Johnson & Johnson | $184,735 | $88.81 |
Wage gap by gender, race and education
Director, Global Marketing salary by industry
The average director, global marketing salary varies across industries:
- The average director, global marketing salary in the pharmaceutical industry is $177,030, the highest of any industry.
- The average director, global marketing salary in the finance industry is $165,651.
- Directors, global marketing in the media industry earn an average salary of $151,219, the lowest of any industry.
Highest paying industries for directors, global marketing
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Pharmaceutical | $177,030 | $85.11 |
| 2 | Health Care | $165,651 | $79.64 |
| 3 | Manufacturing | $159,414 | $76.64 |
| 4 | Technology | $159,027 | $76.46 |
| 5 | Media | $151,219 | $72.70 |
High paying director, global marketing jobs
Director, global marketing salary trends
The average director, global marketing salary has risen by $28,042 over the last ten years. In 2014, the average director, global marketing earned $124,356 annually, but today, they earn $152,398 a year. That works out to a 8% change in pay for directors, global marketing over the last decade.
Compare director, global marketing salaries for cities or states with the national average over time.
Average director, global marketing salary over time
Compare director, global marketing salaries for individual cities or states with the national average.
Director, global marketing salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $152,000 | $73.27 | +3.7% |
| 2024 | $147,000 | $70.53 | +1.9% |
| 2023 | $144,000 | $69.21 | +1.5% |
| 2022 | $142,000 | $68.15 | +0.8% |
| 2021 | $141,000 | $67.60 | +1.9% |
Recently added director, global marketing salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Smith & Nephew | Global Marketing Director, Primary Hips | Pittsburgh, PA | 06/30/2025 | $158,000 |
| Deckers Outdoor | SR. Director, Global Marketing Operations-Hoka | Goleta, CA | 06/30/2025 | $240,000 |
| BD (Becton, Dickinson and Company | SR. Director, Global Marketing & Digital Transformation | San Diego, CA | 06/25/2025 | $185,800 |
| Astrazeneca PLC | Global Marketing Director, Cvrm | Boston, MA | 06/23/2025 | $229,303 |
| Abbott Laboratories | Global Marketing Franchise Director | Santa Clara, CA | 06/21/2025 | $193,300 |
| Pfizer | Global Marketing Director, Hympavzi-Congress & Meded/P2P Lead | New York, NY | 06/21/2025 | $169,700 |
| Tapestry, Inc. | SR. Director, Global Marketing, Digital Experience | New York, NY | 06/16/2025 | $180,000 |
| Vantive Us Healthcare USA | Director, Global Strategic Marketing Transformation Program Leader | Deerfield, VA | 06/14/2025 | $184,000 |
| CBRE | Director, Global Digital Marketing Analytics | New York, NY | 06/13/2025 | $165,000 |
| Crunchyroll | Senior Director, Global Theatrical Marketing | Los Angeles, CA | 06/09/2025 | $188,000 |
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