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Director, global marketing skills for your resume and career

Updated January 8, 2025

5 min read

Quoted experts

Erin Steffes Ph.D.,

Erin Steffes Ph.D.

Below we've compiled a list of the most critical director, global marketing skills. We ranked the top skills for directors, global marketing based on the percentage of resumes they appeared on. For example, 12.0% of director, global marketing resumes contained digital marketing as a skill. Continue reading to find out what skills a director, global marketing needs to be successful in the workplace.

15 director, global marketing skills for your resume and career

1. Digital Marketing

Here's how directors, global marketing use digital marketing:

Designed digital marketing performance dashboards for optimizing marketing ROI.
Organize and inspire global collaboration in digital marketing.

2. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how directors, global marketing use market research:

Facilitated market research and clinical trials to develop robust value proposition, competitive claims and key stakeholder positioning for launch communications.
Directed marketing and regulatory team activities to open new market in Germany and assisted in market research for additional market expansion.

3. Marketing Mix

Here's how directors, global marketing use marketing mix:

Rationalized product portfolio and marketing mix.
Led marketing effectiveness testing and championed adoption of marketing mix modeling and advanced marketing analytics to improve investment decision-making.

4. Channel Marketing

Here's how directors, global marketing use channel marketing:

Develop and leading all Global Channel Marketing, Regional Marketing and Product Marketing Operations and Implementation program launch life cycle.
Led worldwide marketing: corporate marketing, public relations, marketing communications, product marketing, and channel marketing.

5. Marketing Campaigns

Here's how directors, global marketing use marketing campaigns:

Provided market direction, developed marketing campaigns, introduced new products, and managed competitive messaging to worldwide regions.
Led full-cycle marketing campaigns - from resource selection through multiple-customer-touch execution to tracking and post-program analysis.

6. Global Brand

Here's how directors, global marketing use global brand:

Created corporate global branding strategy to ensure support of overall business objectives and enhance brand attributes, recognition and competitive positioning.
Coordinated phase-three clinical trials, product licensing, co-promotional opportunities and global brand positioning.

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7. Integrated Marketing

Here's how directors, global marketing use integrated marketing:

Managed the direction and development of digitally integrated marketing programs with deployment spread across multiple geographic regions.
Managed marketing projects to establish, execute and optimize integrated marketing initiatives to generate new business opportunities.

8. B2B Marketing

Here's how directors, global marketing use b2b marketing:

Led worldwide B2B marketing initiatives for National Geographic Television programming into all digital media markets.
Partner with cross-functional teams to develop and implement strategic B2B marketing plans across all channels.

9. KPIs

Here's how directors, global marketing use kpis:

Established best-practices based KPIs, go-to-market lead generation and nurturing processes.
Planned the global web marketing roadmap to meet strategic business goals and objectives and KPIs through 2009.

10. Business Strategy

The decisions and plans formulated by businesses that help them in achieving their business objective and milestones are referred to as business strategy. It allows companies to secure a competitive status in the market against other contenders. Companies form business strategies for longer terms such as 5 - 10 years, that helps staff in working towards a unified objective.

Here's how directors, global marketing use business strategy:

Developed and implemented a strategic planning process to link individual business units with the overall business strategy.
Partnered with key stakeholders to shape business strategy and clarify objectives.

11. Brand Marketing

Here's how directors, global marketing use brand marketing:

Determined and negotiated financial contributions from partners for brand marketing initiatives.
Reorganized the marketing services team of 12 to focus on product and brand marketing initiatives.

12. Global Product

A global product is a product that is marketed and distributed around the world by the same brand using the same specifications and features. Global products are not restricted to any region or created for use by any region.

Here's how directors, global marketing use global product:

Challenged to provide operational leadership and strategic vision for web content management solutions company's global product marketing and sales programs.
Directed worldwide strategic marketing including long-range global product portfolio planning and implementation with over 50 new products introduced.

13. Brand Management

Here's how directors, global marketing use brand management:

Manage owner relationships and possess brand management responsibility to expand enterprise and promote franchising efforts.
Created and led 'holistic' brand team that brought together Brand Management, Product Management, Strategy and Research.

14. Product Development

Product development is the complete procedure of creating a product from concept until release of the final product. Product development has many stages after which a product is released into the market. Identifying the need, creating the opportunity, conceptualizing a product, and providing a solution, all are different stages of product development.

Here's how directors, global marketing use product development:

Build the foundation for turnaround through business collaboration, new product development, productivity measures and marketing activities.
Executed product development and commercialization of key game-changing technology from concept to full market commercialization and beyond.

15. Market Trends

Here's how directors, global marketing use market trends:

Determined market trends and discovered new product opportunities.
Performed regular marketing analysis pertaining to market trends, competitors, industry standards, etc.

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What skills help Directors, Global Marketing find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on director, global marketing resumes?

Erin Steffes Ph.D.

Department Chair and Professor, Towson University

Entry-level marketing positions span a wide range of responsibilities, and as such, there are many different skill sets depending on the job itself. For example, many recent grads will pursue a position in digital marketing wherein proficiencies in search engine optimization, online advertising, web design, and data analytics are key skill sets. On the other hand, many recent grads pursue a career in sales wherein proficiencies in business development, networking, personal selling, and data analytics are valued. Someone hiring for a general marketing coordinator position would likely look for a candidate with a solid understanding of marketing theory and excellent critical and creative thinking skills.

What soft skills should all director, global marketings possess?

Erin Steffes Ph.D.

Department Chair and Professor, Towson University

Students often underestimate the importance of soft skills. To succeed in a marketing career, you need to be able to communicate effectively both verbally and in writing, work well in a team environment, use critical and creative thinking, and get along with others. On an individual level, successful marketers are typically good time managers, decisive, adaptable to change, good listeners, and open to feedback. Emotional intelligence plays a significant role in one's career progression and success.

What hard/technical skills are most important for director, global marketings?

Erin Steffes Ph.D.

Department Chair and Professor, Towson University

As a science and an art, marketing utilizes both soft skills and technical skills on a daily basis. While some technologies are industry-specific, having an understanding and basic mastery of data analysis, statistics, data visualization, digital marketing, marketing research, and customer relationship management will position a candidate well.

What director, global marketing skills would you recommend for someone trying to advance their career?

Stephanie Dellande

Professor, Menlo College

Taking a gap year is a deliberate act, not flying by the seat of one's pants, i.e., just figuring things out as you go along. It entails establishing a plan prior to that year. Determining how the time will be spent is key to realizing a successful outcome. It is highly recommended to have a strategy on the specifics of what will be done during the year; otherwise, risk being unproductive. Reasons for taking a gap year are varied. Perhaps to reflect (on the past, present, future), ponder potential goals, and/or recalibrate. It is also a viable way to manage burnout. The gap year offers an opportunity to travel (experience other cultures), volunteer (for a cause of interest), learn new skills by experimenting with different types of jobs, etc. However, a gap year is not without its pitfalls. For example, it may be difficult going back to regular life, reinforcing the importance of having a plan at the outset.

What type of skills will young director, global marketings need?

Dr. Melissa Goodson Ph.D.

Associate Professor, Marketing & Management, The College of St. Scholastica

We embrace a holistic approach to building skills in our graduates. Broadly, the college focuses on five core college learning objectives that we hope graduates will be exposed to in coursework to develop employment-ready skills during their time at The College of St. Scholastica. The five objectives are Inquire Deeply, Solve Complex Problems, Develop Cultural Fluency, Communicate Clearly and Persuasively, and Serve and Lead through Benedictine Values. St. Scholastica degree programs and course objectives map to these overarching objectives.

The Business Management and Marketing degree program courses emphasize skills in managing people, creatively marketing products and services, solving problems, analyzing information using technology, and ethically communicating company change and news internally and externally.

What technical skills for a director, global marketing stand out to employers?

Ira Harris Ph.D.

Professor, General Faculty, Director, M.S. in Commerce Program, University of Virginia

Graduates must not be complacent and assume their skill base will endure over a long period; they must continue to engage and learn in order to understand changes in the landscape and add value. Beyond listing specific computer software or hardware skills, we know from working so closely with employers to place our students that they are looking for students who possess excellent communication skills - including technical communication. Along the lines of communicating, employers seek graduates with the ability to analyze and succinctly synthesize sometimes ambiguous information. Finally, showcasing flexibility and an interest in learning will be important to employers.

Do you want to know more?

List of director, global marketing skills to add to your resume

The most important skills for a director, global marketing resume and required skills for a director, global marketing to have include:

Digital Marketing
Market Research
Marketing Mix
Channel Marketing
Marketing Campaigns
Global Brand
Integrated Marketing
B2B Marketing
KPIs
Business Strategy
Brand Marketing
Global Product
Brand Management
Product Development
Market Trends
Business Development
ROI

Direct Reports
Strategic Plan
Product Management
SEO
Value Proposition
B Testing
Lifecycle Management
R
Facebook
CRM
Consumer Insights
Competitive Intelligence
Twitter
Global Launch
Revenue Growth
Global Strategy
Product Portfolio

Cycle Management
Product Line
Strategic Direction
Lead Generation
Market Analysis
Google Analytics
Demand Generation
Americas
Cloud
Competitive Analysis
Brand Positioning
Content Creation
B2C
EU
Business Plan

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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