What does a director, global marketing do?
A Director of Global Marketing is responsible for maximizing the firm's international market share and profits. They are also responsible for the promotion of the company and its products or services around the world.
Director, global marketing responsibilities
Here are examples of responsibilities from real director, global marketing resumes:
- Lead a global rebranding initiative (post acquisition) spanning all product lines in the worldwide organization.
- Translate business vision and strategy into operational tactics and build the organizational support and infrastructure need to achieve them.
- Report directly to EVP, CMO.
- Launch Facebook page, redesign LinkedIn and YouTube.
- Establish key KPIs to measure performance against segmentation, lead and revenue objectives.
- Establish and review key performance indicators (KPIs) for suppliers to facilitate continuous improvement.
- Increase search engine optimization (SEO), direct social media promotions for client events and programs.
- Own the digital media strategy and performance for SEO / SEM as well as web traffic and web-lead management and conversion.
- Establish Salesforce as primary data storage repository.
- Project manager for Salesforce onboarding, implementation and training.
- Develop holistic strategy to leverage direct marketing expense, ensuring maximum ROI.
- Evaluate and execute ongoing CRM testing and opportunities including trigger and path-modeling.
- Analyze and evaluate the CRM program for ongoing optimization and customization opportunities base on sales and customer engagement.
- Initiate complex ROI marketing analysis and design of scenario planning and executive dashboard tools for more effective centralize global management.
- Re-Create and deploy the marketing message and relate identity materials, translating it for those unfamiliar with e-business technology and terminology.
Director, global marketing skills and personality traits
We calculated that 12% of Directors, Global Marketing are proficient in Digital Marketing, Market Research, and Marketing Mix. They’re also known for soft skills such as Analytical skills, Communication skills, and Creativity.
We break down the percentage of Directors, Global Marketing that have these skills listed on their resume here:
- Digital Marketing, 12%
Designed digital marketing performance dashboards for optimizing marketing ROI.
- Market Research, 6%
Facilitated market research and clinical trials to develop robust value proposition, competitive claims and key stakeholder positioning for launch communications.
- Marketing Mix, 4%
Rationalized product portfolio and marketing mix.
- Channel Marketing, 4%
Develop and leading all Global Channel Marketing, Regional Marketing and Product Marketing Operations and Implementation program launch life cycle.
- Marketing Campaigns, 3%
Provided market direction, developed marketing campaigns, introduced new products, and managed competitive messaging to worldwide regions.
- Global Brand, 3%
Created corporate global branding strategy to ensure support of overall business objectives and enhance brand attributes, recognition and competitive positioning.
Common skills that a director, global marketing uses to do their job include "digital marketing," "market research," and "marketing mix." You can find details on the most important director, global marketing responsibilities below.
Analytical skills. The most essential soft skill for a director, global marketing to carry out their responsibilities is analytical skills. This skill is important for the role because "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." Additionally, a director, global marketing resume shows how their duties depend on analytical skills: "analyzed work activities, and set performance measures in support of the sales objectives and business plan. "
Communication skills. Many director, global marketing duties rely on communication skills. "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process," so a director, global marketing will need this skill often in their role. This resume example is just one of many ways director, global marketing responsibilities rely on communication skills: "develop global brand communication platform. "
Creativity. Another skill that relates to the job responsibilities of directors, global marketing is creativity. This skill is critical to many everyday director, global marketing duties, as "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." This example from a resume shows how this skill is used: "reversed the decline of $20m boost product line through creative repositioning and product platform improvements. "
Organizational skills. For certain director, global marketing responsibilities to be completed, the job requires competence in "organizational skills." The day-to-day duties of a director, global marketing rely on this skill, as "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." For example, this snippet was taken directly from a resume about how this skill applies to what directors, global marketing do: "work collaboratively with diverse teams in the company to create and manage cross-organizational, integrated marketing strategies. "
The three companies that hire the most director, global marketings are:
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Compare different directors, global marketing
Director, global marketing vs. Product director
The duties of a product director depend on one's place or industry of employment. Typically, their responsibilities revolve around overseeing the product development operations to ensure smooth flow and efficiency, devise strategies to improve processes, gather relevant data such as sales and customer feedback, and coordinate with different departments in developing new products and services. Furthermore, as a director, it is essential to lead and encourage departments to meet goals, all while implementing the company's policies and regulations, including its mission and vision.
While similarities exist, there are also some differences between directors, global marketing and product director. For instance, director, global marketing responsibilities require skills such as "marketing campaigns," "global brand," "integrated marketing," and "b2b marketing." Whereas a product director is skilled in "product strategy," "project management," "product roadmap," and "product design." This is part of what separates the two careers.
Product directors earn the highest salaries when working in the internet industry, with an average yearly salary of $155,810. On the other hand, directors, global marketing are paid more in the pharmaceutical industry with an average salary of $177,030.On average, product directors reach similar levels of education than directors, global marketing. Product directors are 2.1% less likely to earn a Master's Degree and 1.0% more likely to graduate with a Doctoral Degree.Director, global marketing vs. Account director
An account director is responsible for managing client accounts, monitoring budgets, and sales forecasting. Their goal is to maintain stable account management strategies, meet clients' demands, develop healthy professional partnerships that would generate revenues, increase profitability, and achieve the organization's long-term goals objectives. Account directors supervise the account management staff, ensuring the project's successful completion with the highest efficiency and accuracy. An account director also plans training programs to maximize their performance and productivity, especially when dealing with deadlines and clients' requests.
While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that director, global marketing responsibilities requires skills like "marketing campaigns," "global brand," "business strategy," and "global product." But an account director might use other skills in their typical duties, such as, "account management," "project management," "work ethic," and "healthcare."
On average, account directors earn a lower salary than directors, global marketing. Some industries support higher salaries in each profession. Interestingly enough, account directors earn the most pay in the professional industry with an average salary of $118,397. Whereas directors, global marketing have higher pay in the pharmaceutical industry, with an average salary of $177,030.account directors earn lower levels of education than directors, global marketing in general. They're 10.1% less likely to graduate with a Master's Degree and 1.0% less likely to earn a Doctoral Degree.Director, global marketing vs. Manager/marketing director
The duties of a global director will vary on one's line of work or company of employment. Typically, their responsibilities will revolve around overseeing and leading a diverse range of employees or departments, developing new strategies and programs for global markets, and ensuring that all products and services are inclusive and public friendly. Furthermore, as a director, it is essential to implement all policies and regulations, all while developing new ones to ensure the efficiency of the company and its services.
Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from director, global marketing resumes include skills like "digital marketing," "marketing mix," "marketing campaigns," and "global brand," whereas a manager/marketing director is more likely to list skills in "customer service," "payroll," "real estate," and "event planning. "
Managers/marketing director make a very good living in the manufacturing industry with an average annual salary of $77,050. On the other hand, directors, global marketing are paid the highest salary in the pharmaceutical industry, with average annual pay of $177,030.When it comes to education, managers/marketing director tend to earn lower degree levels compared to directors, global marketing. In fact, they're 12.9% less likely to earn a Master's Degree, and 0.6% less likely to graduate with a Doctoral Degree.Director, global marketing vs. Global director
Even though a few skill sets overlap between directors, global marketing and global directors, there are some differences that are important to note. For one, a director, global marketing might have more use for skills like "digital marketing," "market research," "marketing mix," and "marketing campaigns." Meanwhile, some responsibilities of global directors require skills like "project management," "hr," "oversight," and "continuous improvement. "
The automotive industry tends to pay the highest salaries for global directors, with average annual pay of $162,077. Comparatively, the highest director, global marketing annual salary comes from the pharmaceutical industry.global directors reach similar levels of education compared to directors, global marketing, in general. The difference is that they're 1.9% more likely to earn a Master's Degree, and 1.2% more likely to graduate with a Doctoral Degree.Types of director, global marketing
Updated January 8, 2025
