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Director, international marketing skills for your resume and career

Updated January 8, 2025

3 min read

Quoted experts

Erin Steffes Ph.D.,

Erin Steffes Ph.D.

Below we've compiled a list of the most critical director, international marketing skills. We ranked the top skills for directors, international marketing based on the percentage of resumes they appeared on. For example, 10.9% of director, international marketing resumes contained digital marketing as a skill. Continue reading to find out what skills a director, international marketing needs to be successful in the workplace.

15 director, international marketing skills for your resume and career

1. Digital Marketing

Here's how directors, international marketing use digital marketing:

Deploy diverse marketing strategies including but not limited to paid advertising and digital marketing.
Manage team of regional marketing and sales professionals charged with communicating the brand and implementing traditional and digital marketing plans.

2. Integrated Marketing

Here's how directors, international marketing use integrated marketing:

Developed integrated marketing campaign with strong online component (Bond Missions) partnering with Yahoo and Google.
Enhanced brand awareness and doubled market influence by developing and executing integrated marketing and communications strategy that supported corporate revenue goals.

3. Business Strategies

Here's how directors, international marketing use business strategies:

Led the design of business strategies and Marketing plans in Latin America, Middle East, Australia & NZ.

4. Marketing Campaigns

Here's how directors, international marketing use marketing campaigns:

Develop and deliver international marketing campaigns across all media to effectively reach all business-to-business and business-to-consumer markets.
Implemented strategic/tactical B2B marketing campaigns for international in- country sales accounts.

5. Product Development

Product development is the complete procedure of creating a product from concept until release of the final product. Product development has many stages after which a product is released into the market. Identifying the need, creating the opportunity, conceptualizing a product, and providing a solution, all are different stages of product development.

Here's how directors, international marketing use product development:

Spearheaded all of International product development particularly specific needs for the Asia Pacific region.
Expanded company's embrace of consumer as creator, using customers and stylists to influence advertising campaigns and product development.

6. YouTube

Here's how directors, international marketing use youtube:

Managed and optimized several large SEM, SEO, YouTube and Display Campaigns including remarketing & Gmail Sponsored Ads.

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7. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how directors, international marketing use business development:

Key Partner relationships: Selected to build consultative, data driven business development relationships with large business partners.
Created and implemented company's first international marketing plan, plus managed business development team.

8. International Markets

Here's how directors, international marketing use international markets:

Identified major products in international markets as well as negotiated international movie contracts primarily with Mexico, Spain and Venezuela.
Recruited to accelerate international market expansion and brand awareness while maintaining / elevating quality and customer service standards.

9. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how directors, international marketing use market research:

Conducted product market research, prepared pricing analysis, pricing strategy, product forecasts.
Proposed and fielded market research in China to provide actionable customer and market insights.

10. International Business

International Business refers to any company or trade that occurs outside of the United States. International businesses may have branches of their corporations in the United States but are based in a foreign country. However, international business may also refer to the trading of goods or services between two different countries.

Here's how directors, international marketing use international business:

Oversee recurring reporting and metrics to evaluate international business profitability through the measurement of ROI and NPV.
Asked to assume the challenge of growing the international business with direct responsibility for the UK.

11. Revenue Growth

Here's how directors, international marketing use revenue growth:

Provided the team Achieved 200% revenue growth in advertising over two year period.
Diagnosed weaknesses in festival merchandising and product diversity by incorporating new technology and website, resulting in exponential revenue growth.

12. R

R is a free software environment and a language used by programmers for statistical computing. The R programming language is famously used for data analysis by data scientists.

Here's how directors, international marketing use r:

Run linear/logistic regression models in R and SPSS.
Investigated at-home consumer usage and satisfaction of R Aura, resulting in key changes in service strategy.

13. Brand Positioning

Here's how directors, international marketing use brand positioning:

Recruited by President to optimize Organization's marketing process, creative brand positioning and promotional initiatives across all integrated media channels.
Developed a specific brand positioning and built process for packaging development, grassroots activation, merchandising and sales strategy.

14. SEO

Here's how directors, international marketing use seo:

Provided SEO recommendations based on diagnostic crawls and provided Meta and Alt tag descriptions and titles to clients.
Created disciplined SEO program through extensive on-page and off-page optimization, appropriate back-linking and content marketing platforms.

15. Product Launches

Product launches are events scheduled to reveal a new product the public. These launches are often planned by a marketing team to promote the event so that as many company employees and clients know about the product as possible. Depending on what product is revealed, the developers may have demonstration products for the event attendees to test.

Here's how directors, international marketing use product launches:

Managed international product launches for remote access and new communications technologies.
Recruited distributors and determined sales strategies and product launches for Varitronic Systems and Everest Medical.

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What skills help Directors, International Marketing find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What soft skills should all director, international marketings possess?

Erin Steffes Ph.D.

Department Chair and Professor, Towson University

Students often underestimate the importance of soft skills. To succeed in a marketing career, you need to be able to communicate effectively both verbally and in writing, work well in a team environment, use critical and creative thinking, and get along with others. On an individual level, successful marketers are typically good time managers, decisive, adaptable to change, good listeners, and open to feedback. Emotional intelligence plays a significant role in one's career progression and success.

What hard/technical skills are most important for director, international marketings?

Erin Steffes Ph.D.

Department Chair and Professor, Towson University

As a science and an art, marketing utilizes both soft skills and technical skills on a daily basis. While some technologies are industry-specific, having an understanding and basic mastery of data analysis, statistics, data visualization, digital marketing, marketing research, and customer relationship management will position a candidate well.

What skills stand out on director, international marketing resumes?

Erin Steffes Ph.D.

Department Chair and Professor, Towson University

Entry-level marketing positions span a wide range of responsibilities, and as such, there are many different skill sets depending on the job itself. For example, many recent grads will pursue a position in digital marketing wherein proficiencies in search engine optimization, online advertising, web design, and data analytics are key skill sets. On the other hand, many recent grads pursue a career in sales wherein proficiencies in business development, networking, personal selling, and data analytics are valued. Someone hiring for a general marketing coordinator position would likely look for a candidate with a solid understanding of marketing theory and excellent critical and creative thinking skills.

What director, international marketing skills would you recommend for someone trying to advance their career?

Stephanie Dellande

Professor, Menlo College

Taking a gap year is a deliberate act, not flying by the seat of one's pants, i.e., just figuring things out as you go along. It entails establishing a plan prior to that year. Determining how the time will be spent is key to realizing a successful outcome. It is highly recommended to have a strategy on the specifics of what will be done during the year; otherwise, risk being unproductive. Reasons for taking a gap year are varied. Perhaps to reflect (on the past, present, future), ponder potential goals, and/or recalibrate. It is also a viable way to manage burnout. The gap year offers an opportunity to travel (experience other cultures), volunteer (for a cause of interest), learn new skills by experimenting with different types of jobs, etc. However, a gap year is not without its pitfalls. For example, it may be difficult going back to regular life, reinforcing the importance of having a plan at the outset.

What type of skills will young director, international marketings need?

Dr. Melissa Goodson Ph.D.

Associate Professor, Marketing & Management, The College of St. Scholastica

We embrace a holistic approach to building skills in our graduates. Broadly, the college focuses on five core college learning objectives that we hope graduates will be exposed to in coursework to develop employment-ready skills during their time at The College of St. Scholastica. The five objectives are Inquire Deeply, Solve Complex Problems, Develop Cultural Fluency, Communicate Clearly and Persuasively, and Serve and Lead through Benedictine Values. St. Scholastica degree programs and course objectives map to these overarching objectives.

The Business Management and Marketing degree program courses emphasize skills in managing people, creatively marketing products and services, solving problems, analyzing information using technology, and ethically communicating company change and news internally and externally.

What technical skills for a director, international marketing stand out to employers?

Ira Harris Ph.D.

Professor, General Faculty, Director, M.S. in Commerce Program, University of Virginia

Graduates must not be complacent and assume their skill base will endure over a long period; they must continue to engage and learn in order to understand changes in the landscape and add value. Beyond listing specific computer software or hardware skills, we know from working so closely with employers to place our students that they are looking for students who possess excellent communication skills - including technical communication. Along the lines of communicating, employers seek graduates with the ability to analyze and succinctly synthesize sometimes ambiguous information. Finally, showcasing flexibility and an interest in learning will be important to employers.

Do you want to know more?

List of director, international marketing skills to add to your resume

The most important skills for a director, international marketing resume and required skills for a director, international marketing to have include:

Digital Marketing
Integrated Marketing
Business Strategies
Marketing Campaigns
Product Development
YouTube
Business Development
International Markets
Market Research
International Business
Revenue Growth
R
Brand Positioning
SEO
Product Launches
Brand Marketing
Global Markets

Channel Marketing
ROI
Event Planning
Press Releases
Product Line
UK
Competitive Analysis
International Clients
Strategic Partnerships
Marketing Mix
EU
Business Intelligence
Graphic Design
International Trade Shows
Pricing Strategy
Foreign Subsidiaries
Latam

Content Development
Hong Kong
Zealand
Facebook
International Expansion
Training Programs
Business Plan
Caribbean
Asia
Direct Reports
Government Officials
Global Brand
Copywriting
Product Knowledge
International Sales
YOY

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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