What does a director, international marketing do?
Director, international marketing responsibilities
Here are examples of responsibilities from real director, international marketing resumes:
- Lead successful development of large-scale web-base e-commerce offering for use by pharmaceutical manufacturers and their patients.
- Establish a wide variety of analytics regarding lead/customer costs, conversion, and campaign ROI.
- Conceive company offerings and strategic packages for analytics, optimization, marketing operations, campaign management and architecture service lines.
- Write grant RFP to renew and maintain funding.
- Design marketing strategies to introduce patent security technology to emerging economies in the EMEA regions.
Director, international marketing skills and personality traits
We calculated that 11% of Directors, International Marketing are proficient in Digital Marketing, Integrated Marketing, and Business Strategies. They’re also known for soft skills such as Analytical skills, Communication skills, and Creativity.
We break down the percentage of Directors, International Marketing that have these skills listed on their resume here:
- Digital Marketing, 11%
Deploy diverse marketing strategies including but not limited to paid advertising and digital marketing.
- Integrated Marketing, 9%
Developed integrated marketing campaign with strong online component (Bond Missions) partnering with Yahoo and Google.
- Business Strategies, 6%
Led the design of business strategies and Marketing plans in Latin America, Middle East, Australia & NZ.
- Marketing Campaigns, 5%
Develop and deliver international marketing campaigns across all media to effectively reach all business-to-business and business-to-consumer markets.
- Product Development, 5%
Spearheaded all of International product development particularly specific needs for the Asia Pacific region.
- YouTube, 5%
Managed and optimized several large SEM, SEO, YouTube and Display Campaigns including remarketing & Gmail Sponsored Ads.
Most directors, international marketing use their skills in "digital marketing," "integrated marketing," and "business strategies" to do their jobs. You can find more detail on essential director, international marketing responsibilities here:
Analytical skills. To carry out their duties, the most important skill for a director, international marketing to have is analytical skills. Their role and responsibilities require that "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." Directors, international marketing often use analytical skills in their day-to-day job, as shown by this real resume: "perform detailed marketing program roi analysis and generate final client reports. "
Communication skills. Many director, international marketing duties rely on communication skills. "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process," so a director, international marketing will need this skill often in their role. This resume example is just one of many ways director, international marketing responsibilities rely on communication skills: "developed advertising, marketing communications, press releases and package copy. "
Creativity. Another skill that relates to the job responsibilities of directors, international marketing is creativity. This skill is critical to many everyday director, international marketing duties, as "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." This example from a resume shows how this skill is used: "directed a marketing team across multiple, distinct areas of responsibility: marketing communications, creative and product development/product management. "
Organizational skills. director, international marketing responsibilities often require "organizational skills." The duties that rely on this skill are shown by the fact that "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." This resume example shows what directors, international marketing do with organizational skills on a typical day: "facilitated annual strategic planning processes; authored strategic plans which provided organizational focus. "
The three companies that hire the most director, international marketings are:
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Compare different directors, international marketing
Director, international marketing vs. Marketing vice president
Marketing vice presidents (VPs) are responsible for a company's overall marketing efforts and strategies. They plan and develop marketing strategies to bolster their company's market positioning and attain business goals. In addition, they are responsible for overseeing and coaching a marketing team and driving the implementation of marketing campaigns. Marketing VPs also direct and support the collection, analysis, and interpretation of market data market research, and manage marketing expenditures and budgets. The qualifications and requirements for this position include a master's degree in marketing or communication, previous work experience, and outstanding leadership skills.
There are some key differences in the responsibilities of each position. For example, director, international marketing responsibilities require skills like "business strategies," "international markets," "international business," and "product launches." Meanwhile a typical marketing vice president has skills in areas such as "analytics," "crm," "kpis," and "lead generation." This difference in skills reveals the differences in what each career does.
Marketing vice presidents tend to make the most money working in the retail industry, where they earn an average salary of $178,047. In contrast, directors, international marketing make the biggest average salary, $105,594, in the manufacturing industry.marketing vice presidents tend to reach lower levels of education than directors, international marketing. In fact, marketing vice presidents are 6.5% less likely to graduate with a Master's Degree and 1.0% less likely to have a Doctoral Degree.Director, international marketing vs. Product director
The duties of a product director depend on one's place or industry of employment. Typically, their responsibilities revolve around overseeing the product development operations to ensure smooth flow and efficiency, devise strategies to improve processes, gather relevant data such as sales and customer feedback, and coordinate with different departments in developing new products and services. Furthermore, as a director, it is essential to lead and encourage departments to meet goals, all while implementing the company's policies and regulations, including its mission and vision.
In addition to the difference in salary, there are some other key differences worth noting. For example, director, international marketing responsibilities are more likely to require skills like "integrated marketing," "business strategies," "marketing campaigns," and "youtube." Meanwhile, a product director has duties that require skills in areas such as "product management," "product strategy," "project management," and "product roadmap." These differences highlight just how different the day-to-day in each role looks.
Product directors earn a higher average salary than directors, international marketing. But product directors earn the highest pay in the internet industry, with an average salary of $155,810. Additionally, directors, international marketing earn the highest salaries in the manufacturing with average pay of $105,594 annually.product directors earn similar levels of education than directors, international marketing in general. They're 3.9% less likely to graduate with a Master's Degree and 1.0% more likely to earn a Doctoral Degree.Director, international marketing vs. Senior director
Senior directors are the top management who manage the overall corporate structure of a brand. These executives take responsibility for the planning, operations, and profitability of the company. They direct and control all the functions of businesses. Their jobs cover the advertising, marketing, sales, and promotions of products and services. They are the people behind the tactical and strategic management of every asset of the enterprise through different programs.
The required skills of the two careers differ considerably. For example, directors, international marketing are more likely to have skills like "integrated marketing," "business strategies," "marketing campaigns," and "youtube." But a senior director is more likely to have skills like "healthcare," "analytics," "patients," and "portfolio."
Senior directors earn the best pay in the pharmaceutical industry, where they command an average salary of $180,537. Directors, international marketing earn the highest pay from the manufacturing industry, with an average salary of $105,594.When it comes to education, senior directors tend to earn similar degree levels compared to directors, international marketing. In fact, they're 2.2% less likely to earn a Master's Degree, and 1.9% less likely to graduate with a Doctoral Degree.Director, international marketing vs. Global director
The duties of a global director will vary on one's line of work or company of employment. Typically, their responsibilities will revolve around overseeing and leading a diverse range of employees or departments, developing new strategies and programs for global markets, and ensuring that all products and services are inclusive and public friendly. Furthermore, as a director, it is essential to implement all policies and regulations, all while developing new ones to ensure the efficiency of the company and its services.
Types of director, international marketing
Updated January 8, 2025
