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Become A Director, Market Research

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Working As A Director, Market Research

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $96,000

    Average Salary

What Does A Director, Market Research Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Director, Market Research

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Average Length of Employment
Research Director 3.5 years
Research Manager 3.2 years
Top Careers Before Director, Market Research
Manager 4.5%
Director 4.3%
Top Careers After Director, Market Research
Consultant 10.6%
Owner 5.2%
Director 5.2%
President 4.9%
Principal 3.4%

Do you work as a Director, Market Research?

Average Yearly Salary
$96,000
View Detailed Salary Report
$55,000
Min 10%
$96,000
Median 50%
$96,000
Median 50%
$96,000
Median 50%
$96,000
Median 50%
$96,000
Median 50%
$96,000
Median 50%
$96,000
Median 50%
$166,000
Max 90%
Best Paying Company
Pharmacyclics
Highest Paying City
San Mateo, CA
Highest Paying State
North Dakota
Avg Experience Level
3.8 years
How much does a Director, Market Research make at top companies?
The national average salary for a Director, Market Research in the United States is $96,489 per year or $46 per hour. Those in the bottom 10 percent make under $55,000 a year, and the top 10 percent make over $166,000.

Real Director, Market Research Salaries

Job Title Company Location Start Date Salary
Director of Market Research & Development Analyst Pacific Cable Television, Inc. Miami, FL Dec 06, 2011 $360,000
Director, Customer & Market Research Microsoft Corporation Redmond, WA May 07, 2016 $238,508 -
$258,508
Director, Global Research, Emerging Markets Barclays Capital Inc. New York, NY Sep 01, 2012 $210,000 -
$285,000
Director, Market Research 1 EBAY Inc. San Jose, CA Oct 01, 2014 $202,155
Market Research Director, Customer Insights EBAY Inc. San Jose, CA Oct 01, 2011 $185,000
Director, Emerging Markets Research Barclays Capital Inc. New York, NY Feb 01, 2010 $175,000
Market Research Director Bloomberg, LP New York, NY Dec 19, 2011 $170,000
Market Research Director Lieberman Reseach Worldwide, Inc. New York, NY Oct 01, 2010 $155,000
Market Research Director Lieberman Reseach Worldwide, Inc. Los Angeles, CA Oct 01, 2010 $155,000
Market Research Director GFK Custom Research LLC New York, NY Dec 01, 2013 $154,000
Associate Director, Market Research Gilead Sciences, Inc. Foster City, CA Feb 02, 2010 $153,504
Director, Market Research American Express TRS, Company Inc. New York, NY May 08, 2010 $133,416
Director, Market Research & Competitive Intelligen American Express Travel Related Services Company New York, NY Dec 29, 2010 $129,530
Market Research Director Bonamar Corp. Doral, FL May 13, 2015 $125,000
Director, Market Research Ipsos-Insight, LLC Chicago, IL Apr 04, 2016 $125,000
Director of Market and Policy Research Az Sourcing LLC Scottsdale, AZ Sep 01, 2014 $120,000
Market Research Director GFK Custom Research, LLC New York, NY Dec 01, 2011 $119,300
Director, Market Research & Analysis Quick Load LLC Miami, FL May 23, 2016 $110,000
Director, Market Research & Analysis Quick Load LLC Miami Beach, FL Jul 13, 2016 $110,000
Director Market Research and Analysis Futuretv, LC-DBA Direc4U Miami, FL Nov 20, 2009 $86,000
Market Research Director Affinnova, Inc. Waltham, MA Oct 01, 2011 $85,000
Market Research Director Capitol Research Services, Inc. East Lansing, MI Apr 02, 2011 $84,795
Market Research Director Affinnova, Inc. Waltham, MA Oct 01, 2011 $81,600
Market Research Executive ABP North America, Inc. Cambridge, MA Sep 16, 2016 $80,000
Director of International Market Research Karbone Inc. New York, NY Jun 20, 2011 $80,000
Director, Business Development-Custom Market Research Navigant Consulting, Inc. San Antonio, TX Dec 15, 2014 $79,810 -
$125,000
Director of Market Research and Development Chronos International Chicago, IL Apr 04, 2011 $79,622

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Top Skills for A Director, Market Research

  1. Market Research
  2. Communications Strategies
  3. Consumer Insights
You can check out examples of real life uses of top skills on resumes here:
  • Directed market research/analysis, creating plans and strategies to support corporate development mergers and acquisitions, marketing, and financial initiatives.
  • Influenced marketing strategies for e-commerce products including online subscriptions by providing key consumer insights from quantitative online surveys.
  • Directed research team in qualitative and quantitative collection of data in consumer hand tool category and exploration of new product development.
  • Produced statewide company competitive analysis newsletter MarketWatch.
  • Moderated focus groups for Greater Cleveland leadership organization satisfaction study.

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Top 10 Best States for Directors, Market Research

  1. New York
  2. California
  3. Virginia
  4. Colorado
  5. Rhode Island
  6. New Jersey
  7. Pennsylvania
  8. Delaware
  9. District of Columbia
  10. Washington
  • (1,139 jobs)
  • (2,992 jobs)
  • (514 jobs)
  • (327 jobs)
  • (82 jobs)
  • (581 jobs)
  • (658 jobs)
  • (33 jobs)
  • (164 jobs)
  • (337 jobs)

Director, Market Research Demographics

Gender

Male

51.6%

Female

39.2%

Unknown

9.1%
Ethnicity

White

63.0%

Hispanic or Latino

12.5%

Black or African American

11.4%

Asian

9.8%

Unknown

3.4%
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Foreign Languages Spoken

Spanish

29.8%

French

25.5%

Portuguese

4.3%

Chinese

4.3%

Japanese

4.3%

German

4.3%

Russian

4.3%

Arabic

4.3%

Mandarin

4.3%

Italian

4.3%

Swedish

2.1%

Irish

2.1%

Greek

2.1%

Czech

2.1%

Thai

2.1%
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Director, Market Research Education

Schools

New York University

10.4%

Duke University

7.8%

University of Phoenix

6.1%

Saint Joseph's University

5.2%

California Coast University

5.2%

DePaul University

5.2%

Northeastern University

5.2%

Northwestern University

5.2%

University of Chicago

5.2%

University of Georgia

5.2%

University of Connecticut

4.3%

Boston University

4.3%

Emory University

4.3%

Pennsylvania State University

4.3%

University of Southern California

4.3%

University of Baltimore

3.5%

Southern Methodist University

3.5%

University of Wisconsin Extension

3.5%

University of Michigan - Ann Arbor

3.5%

Indiana University Bloomington

3.5%
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Majors

Business

26.6%

Marketing

24.7%

Finance

9.3%

Management

6.8%

Economics

4.2%

Communication

3.6%

Health Care Administration

3.0%

Sociology

2.5%

Statistics

2.3%

Psychology

2.1%

Accounting

2.1%

Computer Science

1.9%

Political Science

1.9%

English

1.7%

Law

1.5%

Anthropology

1.3%

Education

1.3%

Experimental Psychology

1.1%

Public Policy Analysis

1.1%

Pharmacy

1.1%
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Degrees

Masters

50.6%

Bachelors

30.3%

Other

7.4%

Doctorate

6.4%

Certificate

2.7%

Associate

2.4%

Diploma

0.3%
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Director, Market Research Videos

Director of Marketing, Career Video from drkit.org

How To Do Market Research Online

Yerina Mugica, Associate Director, NRDC Center for Market Research

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