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Director, market research skills for your resume and career

Updated January 8, 2025

2 min read

Below we've compiled a list of the most critical director, market research skills. We ranked the top skills for directors, market research based on the percentage of resumes they appeared on. For example, 11.8% of director, market research resumes contained market research as a skill. Continue reading to find out what skills a director, market research needs to be successful in the workplace.

15 director, market research skills for your resume and career

1. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how directors, market research use market research:

Provided graphic and artistic support for the production department and provided Internet and Market Research using various qualitative and quantitative methods.
Directed market research/analysis, creating plans and strategies to support corporate development mergers and acquisitions, marketing, and financial initiatives.

2. Data Analysis

Here's how directors, market research use data analysis:

Designed research methodology, questionnaires, conducted data analysis, created insights reports, and presented findings and recommendations.
Liaised with data analysis subsidiary Delta Associates.

3. Competitive Intelligence

Competitive intelligence denotes the activity of describing, collecting, analyzing, and spreading intelligence concerning goods or products, services, customers, competitors, and any factor that enables the managers and executives to make a strategic decision for a company.

Here's how directors, market research use competitive intelligence:

Provided complete Market insight including Primary Research (Qualitative and Quantitative), Secondary Sources and Competitive Intelligence.
Collected competitive intelligence information used to support the development of strategic marketing plans.

4. Project Management

Here's how directors, market research use project management:

Led the full project cycle for energy and banking models including planning, project management, model development, and testing.
Managed all aspects of project management from instrument design, learnings interpretation, to presentation.

5. Primary Research

Primary research is a type of study wherein the researcher, marketing research analyst, and other related professionals conduct and execute the analysis. This means that it involves a direct source of information through an interview process, survey forms, questionnaires, focus group discussion, observation, and other research methods.

Here's how directors, market research use primary research:

Derived data from multiple online databases and primary research to establish performance analytics.
Performed primary research of venture capital companies to determine optimal staffing with a restructure aimed to cut costs 10%.

6. Market Research Studies

Here's how directors, market research use market research studies:

Coordinated primary market research studies for multiple geographic markets.
Provided a variety Market Research studies with in-depth analysis and key insights on various business aspects as required by client.

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7. Quantitative Research

Here's how directors, market research use quantitative research:

Used a battery of qualitative and quantitative research methodologies to inform message development and ad campaign arch and trajectory.
Translated qualitative and quantitative research results into insights for new business and strategic planning departments.

8. Research Findings

Here's how directors, market research use research findings:

Research findings helped identify and target campaigns which led to increased donor participation.
Recognized for delivering high quality quantitative and qualitative research findings.

9. Data Collection

Data collection means to analyze and collect all the necessary information. It helps in carrying out research and in storing important and necessary information. The most important goal of data collection is to gather the information that is rich and accurate for statistical analysis.

Here's how directors, market research use data collection:

Manage fieldwork costs, study design, questionnaire testing, sampling issues and provide high-level problem solving on data collection issues.
Developed data collection programs, designed research database, and created marketing models at product and country levels.

10. Consumer Insights

Here's how directors, market research use consumer insights:

Pull together and synthesize consumer insights from diverse primary and secondary research studies.
Research expert dedicated to expanding markets for media and entertainment companies and providing key consumer insights and strategic counsel.

11. Strategic Insights

Here's how directors, market research use strategic insights:

Lead for consumer care and pharmaceutical agents delivering strategic insights to inform marketing and sales initiatives.

12. Market Intelligence

Here's how directors, market research use market intelligence:

Contributed insights and implications regarding competitive market intelligence in order to help drive successful marketing plans.
Recruited to build and staff a new marketing research and market intelligence department devoted to informing and supporting global brand strategy.

13. Client Relationships

Here's how directors, market research use client relationships:

Manage all aspects of business development, client relationships and delivery.
Developed and maintained client relationships including writing responsive proposals, conducting qualitative research, and delivering findings in meaningful ways.

14. Research Process

Here's how directors, market research use research process:

Handled the entire research process from start to finish which including using Decipher as my questionnaire programming platform.
Worked with Vice President of Marketing to incorporate research processes into value-added component of new product development.

15. Business Decisions

Here's how directors, market research use business decisions:

Supported critical Association business decisions and individual co-ops' leadership in electric power industry.
Developed key brand performance standards and metrics for driving business decisions across brands and geography.

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List of director, market research skills to add to your resume

The most important skills for a director, market research resume and required skills for a director, market research to have include:

Market Research
Data Analysis
Competitive Intelligence
Project Management
Primary Research
Market Research Studies
Quantitative Research
Research Findings
Data Collection
Consumer Insights
Strategic Insights
Market Intelligence
Client Relationships
Research Process

Business Decisions
Competitive Landscape
Business Objectives
Internal Stakeholders
Marketing Analytics
Macro
Survey Design
Research Vendors
Brand Positioning
Digital Marketing
Market Trends
R
Direct Reports
Research Results

Product Development
Leveraged
Trend Analysis
Emerging Markets
Consumer Research
Statistical Techniques
Brand Management
Competitive Analysis
Strategic Direction
Competitor Analysis
Market Analysis
Research Budget

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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