How To Become A Director, Marketing And Creative Services: What It Is and Career Path

What is a director, marketing and creative services and how to become one

Updated January 8, 2025

3 min read

Quoted experts

Tobias Sellier,

Richard Tate

There is more than meets the eye when it comes to being a director, marketing and creative services. For example, did you know that they make an average of $45.4 an hour? That's $94,433 a year! Between 2018 and 2028, the career is expected to grow 10% and produce 33,700 job opportunities across the U.S.

What general advice would you give to a director, marketing and creative services?

Tobias Sellier

Senior Director, American Public Power Association

There are exciting opportunities to work for community-owned, not-for-profit, hometown public power. From engineers and customer service representatives to lineworkers and administrative professionals, there are many opportunities. And utility employees, being essential workers, even during these challenging times, there are still many jobs that will need to be filled.

ScoreDirector, Marketing And Creative ServicesUS Average

Salary

7.4

Avg. Salary $94,433

Avg. Salary $59,228

Stability level

7.5

Growth rate 10%

Growth rate 0.3%

Diversity

3.1

Race

American Indian and Alaska Native 0.23%

Asian 8.15%

Black or African American 3.04%

Hispanic or Latino 8.67%

Unknown 5.32%

White 74.58%

Gender

female 45.16%

male 54.84%

Age - 38

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 38

Stress level

7.5

Stress level is high

7.1 - high

Complexity level

9.0

Complexity level is advanced

7 - challenging

Work life balance

3.5

Work life balance is poor

6.4 - fair

Key steps to become a director, marketing and creative services

Explore director, marketing and creative services education requirements

Most common director, marketing and creative services degrees

Bachelor's

82.8 %

Master's

9.3 %

Associate

6.4 %

Start to develop specific director, marketing and creative services skills

Skills	Percentages
Marketing Campaigns	10.54%
Digital Marketing	9.61%
Video Production	9.52%
Creative Direction	6.33%
Graphic Design	5.98%

Complete relevant director, marketing and creative services training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New directors, marketing and creative services learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a director, marketing and creative services based on U.S. Bureau of Labor Statistics data and data from real director, marketing and creative services resumes.

Research director, marketing and creative services duties and responsibilities

Manage sensitive digital and print archives of value historic and current photography.
Run weekly status meetings with SEO consultants on website goals.
Direct company s online marketing - email, SEO, site assets for clients including content creation.
Conceive company offerings and strategic packages for analytics, optimization, marketing operations, campaign management and architecture service lines.

Get director, marketing and creative services experience

Generally, it takes 8-10 years to become a director, marketing and creative services. The most common roles before becoming a director, marketing and creative services include marketing director, marketing manager team lead and creative director.

Prepare your director, marketing and creative services resume

When your background is strong enough, you can start writing your director, marketing and creative services resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a director, marketing and creative services resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable director, marketing and creative services resume templates

Build a professional director, marketing and creative services resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your director, marketing and creative services resume.