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What is a director, marketing & product development and how to become one

Updated January 8, 2025
3 min read
Quoted experts
Stephanie Dellande,
Sachin Tuli
There is more than meets the eye when it comes to being a director, marketing & product development. For example, did you know that they make an average of $62.0 an hour? That's $128,950 a year! Between 2018 and 2028, the career is expected to grow 10% and produce 33,700 job opportunities across the U.S.

What general advice would you give to a director, marketing & product development?

Stephanie DellandeStephanie Dellande LinkedIn profile

Professor, Menlo College

Most likely, some 2020 graduates are feeling discouraged about their future. Particularly for those in fields in which job opportunities are generally less abundant, e.g., communication, psychology, majority of the humanities. Young adults, ages 18-35 years, have experienced and/or are experiencing, directly or indirectly, some of the country's most difficult times, the great recession December 2007 - June 2009, for many much longer, and now the COVID-19 pandemic of 2020. Fortunately, or unfortunately, Congress has a significant role in determining the timeline of the fate of COVID-19 and a thriving economy. While the well-being (physical, financial, emotional, educational) of the American people is top of mind for this administration, if the economy is going to recover in a more expedient way, congress ultimately must agree to the administration's proposed recommendations, bills. If they do, recent graduates will likely be in good stead. It would be in the best interest of graduates to take a mindful approach (Celsi, Nelson, Dellande, Gilly, 2017) to their career. While the economy is in a state of collapse, young adults may have a difficult time launching their career. However, food for thought, accepting most any work although it may not be in a preferred field is suggested. Also recommended, while in a less desirable position, take advantage of or create opportunities to perform tasks related or only tangentially related to an aspirational career. Doing so will likely go a long way in helping to realize an ideal position.
ScoreDirector, Marketing & Product DevelopmentUS Average
Salary
8.4

Avg. Salary $128,950

Avg. Salary $59,228

Stability level
7.5

Growth rate 10%

Growth rate 0.3%

Diversity
3.1
Race

American Indian and Alaska Native 0.23%

Asian 8.15%

Black or African American 3.04%

Hispanic or Latino 8.67%

Unknown 5.32%

White 74.58%

Gender

female 32.75%

male 67.25%

Age - 38
Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 38
Stress level
7.5

Stress level is high

7.1 - high

Complexity level
9.0

Complexity level is advanced

7 - challenging

Work life balance
3.5

Work life balance is poor

6.4 - fair

Director, marketing & product development career paths

Key steps to become a director, marketing & product development

  1. Explore director, marketing & product development education requirements

    Most common director, marketing & product development degrees

    Bachelor's

    76.5 %

    Master's

    16.6 %

    Associate

    2.6 %
  2. Start to develop specific director, marketing & product development skills

    SkillsPercentages
    Product Development15.49%
    Product Strategy10.10%
    Business Development8.47%
    Product Management8.27%
    R7.63%
  3. Complete relevant director, marketing & product development training and internships

    Accountants spend an average of 1-3 months on post-employment, on-the-job training. New directors, marketing & product development learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a director, marketing & product development based on U.S. Bureau of Labor Statistics data and data from real director, marketing & product development resumes.
  4. Research director, marketing & product development duties and responsibilities

    • Present outcomes and cost-effectiveness data to CMS, manage care organizations and other third party payers to secure insurance coverage.
    • Translate business vision and strategy into operational tactics and build the organizational support and infrastructure need to achieve them.
    • Create pro-forma models for ROI analyses for new dispensing systems justification.
    • Review, maintain, and improve ROI tracking systems to help measure and evaluate the effectiveness of all marketing activities.
  5. Get director, marketing & product development experience

    Generally, it takes 8-10 years to become a director, marketing & product development. The most common roles before becoming a director, marketing & product development include marketing manager, product manager team lead and marketing director.
  6. Prepare your director, marketing & product development resume

    When your background is strong enough, you can start writing your director, marketing & product development resume.

    You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a director, marketing & product development resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

    Choose from 10+ customizable director, marketing & product development resume templates

    Build a professional director, marketing & product development resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your director, marketing & product development resume.
    Director, Marketing & Product Development Resume
    Director, Marketing & Product Development Resume
    Director, Marketing & Product Development Resume
    Director, Marketing & Product Development Resume
    Director, Marketing & Product Development Resume
    Director, Marketing & Product Development Resume
    Director, Marketing & Product Development Resume
    Director, Marketing & Product Development Resume
    Director, Marketing & Product Development Resume
  7. Apply for director, marketing & product development jobs

    Now it's time to start searching for a director, marketing & product development job. Consider the tips below for a successful job search:

    1. Browse job boards for relevant postings
    2. Consult your professional network
    3. Reach out to companies you're interested in working for directly
    4. Watch out for job scams

How did you land your first director, marketing & product development job

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Average director, marketing & product development salary

The average director, marketing & product development salary in the United States is $128,950 per year or $62 per hour. Director, marketing & product development salaries range between $92,000 and $180,000 per year.

Average director, marketing & product development salary
$128,950 Yearly
$62.00 hourly

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Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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