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Become A Director, Marketing & Product Development

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Working As A Director, Marketing & Product Development

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $127,000

    Average Salary

What Does A Director, Marketing & Product Development Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Director, Marketing & Product Development

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Average Length of Employment
Product Director 3.4 years
Product Manager 3.3 years
Top Careers Before Director, Marketing & Product Development
Manager 4.1%
Director 3.6%
Top Careers After Director, Marketing & Product Development
Director 6.6%
Consultant 5.2%

Do you work as a Director, Marketing & Product Development?

Director, Marketing & Product Development Demographics

Gender

Male

61.2%

Female

31.2%

Unknown

7.6%
Ethnicity

White

61.2%

Hispanic or Latino

14.0%

Asian

11.4%

Black or African American

9.8%

Unknown

3.7%
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Foreign Languages Spoken

Spanish

24.5%

French

18.4%

German

12.2%

Portuguese

10.2%

Dutch

4.1%

Hebrew

4.1%

Russian

4.1%

Italian

4.1%

Hindi

2.0%

Chinese

2.0%

Mandarin

2.0%

Japanese

2.0%

Dakota

2.0%

Armenian

2.0%

Korean

2.0%

Cantonese

2.0%

Arabic

2.0%
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Director, Marketing & Product Development Education

Schools

University of Southern California

8.9%

Northwestern University

7.9%

New York University

6.9%

University of Phoenix

6.9%

University of Texas at Austin

5.9%

Western Michigan University

5.0%

Emory University

5.0%

Indiana University Bloomington

5.0%

Texas A&M University

5.0%

Southern Methodist University

4.0%

Harvard University

4.0%

Drexel University

4.0%

University of Pennsylvania

4.0%

University of Minnesota - Twin Cities

4.0%

Georgia State University

4.0%

Johns Hopkins University

4.0%

University of California - Berkeley

4.0%

Columbia University

4.0%

University of Washington

4.0%

University of Toledo

4.0%
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Majors

Business

31.1%

Marketing

21.9%

Management

7.0%

Finance

7.0%

Computer Science

3.9%

Communication

3.9%

Graphic Design

3.1%

English

2.9%

Electrical Engineering

2.4%

Psychology

2.4%

Economics

2.2%

Political Science

1.9%

Education

1.7%

Fine Arts

1.4%

Elementary Education

1.2%

Liberal Arts

1.2%

Health Care Administration

1.2%

Engineering And Industrial Management

1.2%

Computer Information Systems

1.2%

Accounting

1.2%
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Degrees

Bachelors

41.6%

Masters

40.0%

Other

11.2%

Certificate

3.0%

Associate

1.7%

Doctorate

1.5%

Diploma

0.7%

License

0.4%
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Job type you want
Full Time
Part Time
Internship
Temporary
Average Yearly Salary
$127,000
View Detailed Salary Report
$84,000
Min 10%
$127,000
Median 50%
$127,000
Median 50%
$127,000
Median 50%
$127,000
Median 50%
$127,000
Median 50%
$127,000
Median 50%
$127,000
Median 50%
$193,000
Max 90%
Best Paying Company
American International Group
Highest Paying City
New York, NY
Highest Paying State
Montana
Avg Experience Level
3.6 years
How much does a Director, Marketing & Product Development make at top companies?
The national average salary for a Director, Marketing & Product Development in the United States is $127,926 per year or $62 per hour. Those in the bottom 10 percent make under $84,000 a year, and the top 10 percent make over $193,000.

Real Director, Marketing & Product Development Salaries

Job Title Company Location Start Date Salary
Director of Product Marketing and Content Development Platform9 Systems, Inc. Sunnyvale, CA Apr 13, 2016 $160,000 -
$190,000
Director of Product Marketing & Business Developme Kovio, Inc. San Jose, CA Sep 13, 2012 $160,000
Director Marketing and Product Development Hologic, Inc. Danbury, CT Oct 24, 2011 $152,000
Director Product Marketing & Development Travelocity LP Westlake, TX Sep 02, 2014 $149,386 -
$197,000
Director, Marketing Product Development Fidelity Brokerage Services LLC Boston, MA Jun 30, 2015 $112,694 -
$140,858
Director Marketing Product Development Fidelity Brokerage Services LLC Boston, MA Jun 06, 2016 $109,200 -
$123,300
Director Marketing Product Development Fidelity Brokerage Services LLC Smithfield, RI Sep 28, 2015 $101,691 -
$120,000
Director of Product Development & Strategic Marketing Oakridge Global Energy Solutions Inc. Palm Bay, FL Jan 07, 2016 $100,000
Director of Product Marketing and Product Developm Vitusa International Commodity Trading, Inc. Englewood Cliffs, NJ Nov 01, 2011 $95,846 -
$125,000
SR. Director of Marketing & Product Development Accion International, Inc. Washington, DC Sep 30, 2011 $90,000 -
$110,000
Director of Marketing and Product Development SCUF Gaming International LLC Atlanta, GA Aug 31, 2012 $85,000
Director of Global Marketing and Product Developme Bamboo Worldwide, Inc. Chicago, IL Sep 19, 2014 $80,000
Director, US Product Development & Marketing Euroitaly, Inc. New York, NY Sep 02, 2015 $75,000

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Top Skills for A Director, Marketing & Product Development

  1. New Product Development
  2. Product Strategy
  3. Revenue Growth
You can check out examples of real life uses of top skills on resumes here:
  • Led New Product Development effort for Enterprise SaaS marketing automation product including developing strategy, market requirements and release plans.
  • Develop annual product strategy and supporting marketing plan.
  • Launched new product lines and developed go-to-market strategies and packaging designs.
  • Develop short and long term overall marketing strategies to increase our companies market share in each of our core product lines.
  • Created and implemented new product development, project management, and quality review processes to streamline marketing and manufacturing operations.

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Top 10 Best States for Directors, Marketing & Product Development

  1. New York
  2. Colorado
  3. Rhode Island
  4. New Jersey
  5. Virginia
  6. California
  7. Washington
  8. Pennsylvania
  9. District of Columbia
  10. Delaware
  • (1,908 jobs)
  • (741 jobs)
  • (140 jobs)
  • (888 jobs)
  • (767 jobs)
  • (5,764 jobs)
  • (1,374 jobs)
  • (826 jobs)
  • (205 jobs)
  • (52 jobs)

Top Director, Marketing & Product Development Employers

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Jobs From Top Director, Marketing & Product Development Employers

Director, Marketing & Product Development Videos

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