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Best states for a director, marketing & product development
Quoted expert
Davide , Ph.D. Bolchini Ph.D.
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Do you wonder which states in the U.S. are the best for directors, marketing & product development? If so, we have the full list of best to worst states for director, marketing & product development jobs for you to check out and see if you think it's time to move and start anew. Not all states fare the same when it come to job opportunity and pay.Turns out, the median salary for the highest 10% of directors, marketing & product development in America is $180,000.
To that end, we dove into our dataset of job and salary numbers to figure out which states have the best opportunities for directors, marketing & product development. Arizona is the best state for directors, marketing & product development, where the median salary is $133,011.We found that the Midwest is best for directors, marketing & product development, and the Northeast is the worst. Southlake, TX is the best city in the country for director, marketing & product development jobs, where as Arizona is the best state in the country.
10 best states for directors, marketing & product development in 2025
1. Arizona
Total director, marketing & product development jobs: 2,101 Average annual salary: $133,011 Lowest 10 percent earn: $91,000 Highest 10 percent earn: $193,000 Location Quotient: 1.45
2. South Carolina
Total director, marketing & product development jobs: 1,503 Average annual salary: $130,350 Lowest 10 percent earn: $91,000 Highest 10 percent earn: $186,000 Location Quotient: 1.36
3. Pennsylvania
Total director, marketing & product development jobs: 3,663 Average annual salary: $127,949 Lowest 10 percent earn: $89,000 Highest 10 percent earn: $182,000 Location Quotient: 1.27
4. Texas
Total director, marketing & product development jobs: 4,791 Average annual salary: $138,433 Lowest 10 percent earn: $94,000 Highest 10 percent earn: $202,000 Location Quotient: 0.96
5. California
Total director, marketing & product development jobs: 6,370 Average annual salary: $155,494 Lowest 10 percent earn: $108,000 Highest 10 percent earn: $222,000 Location Quotient: 0.88
6. Rhode Island
Total director, marketing & product development jobs: 228 Average annual salary: $148,976 Lowest 10 percent earn: $106,000 Highest 10 percent earn: $208,000 Location Quotient: 0.76
7. Oregon
Total director, marketing & product development jobs: 827 Average annual salary: $141,105 Lowest 10 percent earn: $96,000 Highest 10 percent earn: $206,000 Location Quotient: 0.81
8. West Virginia
Total director, marketing & product development jobs: 567 Average annual salary: $119,014 Lowest 10 percent earn: $82,000 Highest 10 percent earn: $171,000 Location Quotient: 1.5
9. Florida
Total director, marketing & product development jobs: 4,759 Average annual salary: $124,642 Lowest 10 percent earn: $85,000 Highest 10 percent earn: $180,000 Location Quotient: 1.23
10. Utah
Total director, marketing & product development jobs: 936 Average annual salary: $123,713 Lowest 10 percent earn: $83,000 Highest 10 percent earn: $183,000 Location Quotient: 1.18
Director, marketing & product development jobsNear Columbus, OH
How Zippia determines the best states to be a director, marketing & product development
You can read about how the best state rankings are calculated here.
Detailed list of the best states for a director, marketing & product development
| Rank | State | Average salary | Lowest 10% earn | Population | Job count |
|---|---|---|---|---|---|
| 1 | Arizona | $133,011 | $91,000 | 7,016,270 | 2,101 |
| 2 | South Carolina | $130,350 | $91,000 | 5,024,369 | 1,503 |
| 3 | Pennsylvania | $127,949 | $89,000 | 12,805,537 | 3,663 |
| 4 | Texas | $138,433 | $94,000 | 28,304,596 | 4,791 |
| 5 | California | $155,494 | $108,000 | 39,536,653 | 6,370 |
| 6 | Rhode Island | $148,976 | $106,000 | 1,059,639 | 228 |
| 7 | Oregon | $141,105 | $96,000 | 4,142,776 | 827 |
| 8 | West Virginia | $119,014 | $82,000 | 1,815,857 | 567 |
| 9 | Florida | $124,642 | $85,000 | 20,984,400 | 4,759 |
| 10 | Utah | $123,713 | $83,000 | 3,101,833 | 936 |
| 11 | Washington | $133,405 | $90,000 | 7,405,743 | 1,800 |
| 12 | Connecticut | $130,565 | $92,000 | 3,588,184 | 696 |
| 13 | Georgia | $117,486 | $81,000 | 10,429,379 | 3,501 |
| 14 | Nevada | $117,220 | $79,000 | 2,998,039 | 624 |
| 15 | Iowa | $122,136 | $83,000 | 3,145,711 | 856 |
| 16 | Maryland | $132,371 | $92,000 | 6,052,177 | 1,328 |
| 17 | North Dakota | $110,681 | $76,000 | 755,393 | 302 |
| 18 | Virginia | $122,464 | $85,000 | 8,470,020 | 2,337 |
| 19 | North Carolina | $122,241 | $85,000 | 10,273,419 | 1,575 |
| 20 | New Jersey | $129,188 | $90,000 | 9,005,644 | 1,249 |
| 21 | New Mexico | $113,155 | $76,000 | 2,088,070 | 581 |
| 22 | Arkansas | $108,234 | $73,000 | 3,004,279 | 829 |
| 23 | New Hampshire | $110,139 | $78,000 | 1,342,795 | 709 |
| 24 | Massachusetts | $124,300 | $88,000 | 6,859,819 | 1,727 |
| 25 | Delaware | $123,317 | $86,000 | 961,939 | 131 |
| 26 | Maine | $108,660 | $77,000 | 1,335,907 | 504 |
| 27 | New York | $126,200 | $88,000 | 19,849,399 | 2,338 |
| 28 | Alaska | $112,685 | $83,000 | 739,795 | 280 |
| 29 | Nebraska | $109,852 | $75,000 | 1,920,076 | 652 |
| 30 | Hawaii | $128,206 | $92,000 | 1,427,538 | 172 |
| 31 | Tennessee | $106,749 | $73,000 | 6,715,984 | 1,479 |
| 32 | Michigan | $107,984 | $74,000 | 9,962,311 | 2,228 |
| 33 | Louisiana | $106,136 | $71,000 | 4,684,333 | 1,032 |
| 34 | Mississippi | $110,112 | $75,000 | 2,984,100 | 418 |
| 35 | Idaho | $114,906 | $76,000 | 1,716,943 | 191 |
| 36 | Alabama | $105,435 | $72,000 | 4,874,747 | 1,292 |
| 37 | Ohio | $105,742 | $73,000 | 11,658,609 | 2,521 |
| 38 | Illinois | $115,522 | $79,000 | 12,802,023 | 1,781 |
| 39 | Colorado | $109,653 | $74,000 | 5,607,154 | 1,594 |
| 40 | South Dakota | $99,194 | $68,000 | 869,666 | 477 |
| 41 | Missouri | $108,235 | $73,000 | 6,113,532 | 1,413 |
| 42 | District of Columbia | $112,295 | $78,000 | 693,972 | 363 |
| 43 | Wisconsin | $100,172 | $69,000 | 5,795,483 | 1,762 |
| 44 | Kentucky | $100,580 | $69,000 | 4,454,189 | 969 |
| 45 | Indiana | $101,012 | $69,000 | 6,666,818 | 1,624 |
| 46 | Vermont | $107,593 | $76,000 | 623,657 | 142 |
| 47 | Wyoming | $97,802 | $66,000 | 579,315 | 152 |
| 48 | Oklahoma | $96,538 | $65,000 | 3,930,864 | 899 |
| 49 | Kansas | $94,433 | $64,000 | 2,913,123 | 915 |
| 50 | Montana | $99,091 | $67,000 | 1,050,493 | 282 |
| 51 | Minnesota | $103,659 | $71,000 | 5,576,606 | 1,212 |
Highest paying states for directors, marketing & product development
| Rank | State | Avg. Director, Marketing & Product Development Salary |
|---|---|---|
| 1 | Arizona | $133,011 |
| 2 | South Carolina | $130,350 |
| 3 | Pennsylvania | $127,949 |
| 4 | Texas | $138,433 |
| 5 | California | $155,494 |
| 6 | Rhode Island | $148,976 |
| 7 | Oregon | $141,105 |
| 8 | West Virginia | $119,014 |
| 9 | Florida | $124,642 |
| 10 | Utah | $123,713 |
| 11 | Washington | $133,405 |
| 12 | Connecticut | $130,565 |
| 13 | Georgia | $117,486 |
| 14 | Nevada | $117,220 |
| 15 | Iowa | $122,136 |
| 16 | Maryland | $132,371 |
| 17 | North Dakota | $110,681 |
| 18 | Virginia | $122,464 |
| 19 | North Carolina | $122,241 |
| 20 | New Jersey | $129,188 |
| 21 | New Mexico | $113,155 |
| 22 | Arkansas | $108,234 |
| 23 | New Hampshire | $110,139 |
| 24 | Massachusetts | $124,300 |
| 25 | Delaware | $123,317 |
| 26 | Maine | $108,660 |
| 27 | New York | $126,200 |
| 28 | Alaska | $112,685 |
| 29 | Nebraska | $109,852 |
| 30 | Hawaii | $128,206 |
| 31 | Tennessee | $106,749 |
| 32 | Michigan | $107,984 |
| 33 | Louisiana | $106,136 |
| 34 | Mississippi | $110,112 |
| 35 | Idaho | $114,906 |
| 36 | Alabama | $105,435 |
| 37 | Ohio | $105,742 |
| 38 | Illinois | $115,522 |
| 39 | Colorado | $109,653 |
| 40 | South Dakota | $99,194 |
| 41 | Missouri | $108,235 |
| 42 | District of Columbia | $112,295 |
| 43 | Wisconsin | $100,172 |
| 44 | Kentucky | $100,580 |
| 45 | Indiana | $101,012 |
| 46 | Vermont | $107,593 |
| 47 | Wyoming | $97,802 |
| 48 | Oklahoma | $96,538 |
| 49 | Kansas | $94,433 |
| 50 | Montana | $99,091 |
| 51 | Minnesota | $103,659 |
Expert opinions on the best states for directors, marketing & product development
Are there any particularly good places in the United States for director, marketing & product developments to find work opportunities?
Davide , Ph.D. Bolchini Ph.D.
Professor and Chair, Director, Human-Computer Interaction Program, Indiana University
With the many remote work opportunities for our MS HCI graduates, physical location is less relevant than before, and flexibility becomes key. UX job opportunities are plenty in the Midwest, as well as on the East and West Coast, and the roles and competitiveness of these positions vary greatly based on the nature of the organization and the industry ecosystem.
Director, marketing & product development best states FAQs
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Updated January 8, 2025