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Director, marketing & product development skills for your resume and career

Updated January 8, 2025
4 min read
Quoted experts
Davide , Ph.D. Bolchini Ph.D.,
Erin Steffes Ph.D.
Below we've compiled a list of the most critical director, marketing & product development skills. We ranked the top skills for directors, marketing & product development based on the percentage of resumes they appeared on. For example, 15.5% of director, marketing & product development resumes contained product development as a skill. Continue reading to find out what skills a director, marketing & product development needs to be successful in the workplace.

15 director, marketing & product development skills for your resume and career

1. Product Development

Product development is the complete procedure of creating a product from concept until release of the final product. Product development has many stages after which a product is released into the market. Identifying the need, creating the opportunity, conceptualizing a product, and providing a solution, all are different stages of product development.

Here's how directors, marketing & product development use product development:
  • Directed and personally produced large majority of product development and marketing initiatives, including product engineering and marketing material design.
  • Created and implemented new product development, project management, and quality review processes to streamline marketing and manufacturing operations.

2. Product Strategy

Here's how directors, marketing & product development use product strategy:
  • Develop annual product strategy and supporting marketing plan.
  • Devised and implemented product strategy (including pricing) that increased membership by more than 75,000 lives.

3. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how directors, marketing & product development use business development:
  • Promoted repeatedly to lead sales organization, strategy, and new business development initiatives based on performance.
  • Established policies and goals for business development related to business-to-business sales and vendor relations.

4. Product Management

Product management is a part of an organization's function that deals with product development, planning, pricing, forecasting, launching, and marketing the product.

Here's how directors, marketing & product development use product management:
  • Managed team that led Product Management activities including product definition, business case management, and product marketing.
  • Managed teams covering product management and development.

5. R

R is a free software environment and a language used by programmers for statistical computing. The R programming language is famously used for data analysis by data scientists.

Here's how directors, marketing & product development use r:
  • Build and maintain simple linear regression models in R to forecast and track daily seasonality of revenue related metrics.
  • Investigated at-home consumer usage and satisfaction of R Aura, resulting in key changes in service strategy.

6. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how directors, marketing & product development use market research:
  • Procured new funding; identified proprietary technology opportunities; conducted market research and on-line surveys; and developed white papers.
  • Performed in-depth market research to identify position in the marketplace and developed a competitive marketing strategy.

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7. Sales Growth

Here's how directors, marketing & product development use sales growth:
  • Increased sales and profit of a $58MM business, achieving a +41% overall sales growth.
  • Developed and implemented performance-based sales compensation increasing the rate of sales growth and addition of new customers.

8. Product Line

Product line is a collection of similar or related products that may be under a single brand manufactured by the same company. It may include different varieties of a specific product of a brand which comes in different categories. In other cases, the product line may differ in some characteristics despite being from the same manufacturer.

Here's how directors, marketing & product development use product line:
  • Performed SKU optimization studies on existing product lines leading to increased utilization of production assets and changeover cost reduction.
  • Increased user engagement, retention and revenue, completely restructured email operations and expanded the product line exponentially.

9. Trade Shows

Here's how directors, marketing & product development use trade shows:
  • Executed three annual trade shows, including MAGIC International and The Super Show attended by 50,000 industry professionals and retailers.
  • Improved strategic relationships with buyers, through conducting presentations at major industry trade shows.

10. Competitive Analysis

Competitive analysis is the process of assessing your competitors to determine their strengths and weaknesses, It is a part of strategic management that enables one to identify the opportunities and threats a business can face in the market.

Here's how directors, marketing & product development use competitive analysis:
  • Lead product positioning though competitive analysis to maximize brand equity and increase profitability.
  • Designed and presented quarterly competitive analysis to executive board.

11. Market Trends

Here's how directors, marketing & product development use market trends:
  • Syndicated and proprietary data sources used to analyze market trends and consumer purchasing behavior.
  • Analyze sales and market trends to determine line recommendations related to items/programs to be dropped, expanded and developed.

12. Web Site

Here's how directors, marketing & product development use web site:
  • Review and revise content management for promotional and educational web sites.
  • Produced all packaging and marketing materials, managed web sites and created email campaigns.

13. ROI

Here's how directors, marketing & product development use roi:
  • Tracked P&L information in order to make decisions based on product ROI performance.
  • Created pro-forma models for ROI analyses for new dispensing systems justification.

14. SEO

Here's how directors, marketing & product development use seo:
  • Increased weekly donors by 50% by implementing digital marketing, SEO, and increased social media presence.
  • Managed all digital marketing activities including SEO, PPC, social media, email, website strategy.

15. UK

Here's how directors, marketing & product development use uk:
  • Established multiple international distribution channels, negotiated and oversaw manufacturing in China, UK and Germany.
  • Created a team of world-wide designers from USA, UK, Germany, Spain and South Africa.
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What skills help Directors, Marketing & Product Development find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on director, marketing & product development resumes?

Davide , Ph.D. Bolchini Ph.D.Davide , Ph.D. Bolchini Ph.D. LinkedIn profile

Professor and Chair, Director, Human-Computer Interaction Program, Indiana University

In my experience, our most successful MS HCI graduates (https://soic.iupui.edu/hcc/graduate/hci/masters/) take the time to put together a compelling online portfolio that showcases their project experience and skill set in action, as applied to specific research opportunities they had with faculty or projects they worked on during their UX internships in the industry. The personal brand of UX junior professional can be greatly enriched when the portfolio includes not only what the student has done, but why and what was the design rationale behind the process and the results, what was the larger context and goal of the project (especially in large collaborative projects), and what was the specific role and contribution of the student. The discussion about the portfolio of a candidate has become a key ingredient of the interview for UX jobs, besides other important activities such as UX design exercises or remote assignments.

What soft skills should all director, marketing & product developments possess?

Erin Steffes Ph.D.

Department Chair and Professor, Towson University

Students often underestimate the importance of soft skills. To succeed in a marketing career, you need to be able to communicate effectively both verbally and in writing, work well in a team environment, use critical and creative thinking, and get along with others. On an individual level, successful marketers are typically good time managers, decisive, adaptable to change, good listeners, and open to feedback. Emotional intelligence plays a significant role in one's career progression and success.

What hard/technical skills are most important for director, marketing & product developments?

Erin Steffes Ph.D.

Department Chair and Professor, Towson University

As a science and an art, marketing utilizes both soft skills and technical skills on a daily basis. While some technologies are industry-specific, having an understanding and basic mastery of data analysis, statistics, data visualization, digital marketing, marketing research, and customer relationship management will position a candidate well.

What director, marketing & product development skills would you recommend for someone trying to advance their career?

Matthew LoprestiMatthew Lopresti LinkedIn profile

Associate professor of Philosophy and humanities, Hawaii Pacific University

Captains of industry are often asked about the traits they look for in new hires. Critical thinking is always a must, as well as excellent written and oral communication skills.

These are the core competencies of the discipline of philosophy. Top-notch communication abilities begin with a depth of ability to understand nuanced, complex details, and then turn around and clearly communicate these complex ideas in easily digestible bits of information. It is no coincidence that students who graduate with philosophy degrees repeatedly dominate graduate and law-school entrance exams like the GRE and LSAT; they are often the sharpest thinkers with the quickest minds

What technical skills for a director, marketing & product development stand out to employers?

Patrick LindsayPatrick Lindsay LinkedIn profile

Assistant Lecturer, Miami University

Most all employers expect full competency in creatively using technology for communications. By that I don't mean mobile devices or social media usgae. I mean a widespread working knowledge of technology tools (apps, software, etc). Employers are seeking those candidates who can convey thoughts, ideas, responses in a multi-faceted way. Basic competency in written correspondence is no longer enough. Employers want to see daily business communication not only contain demonstration of good writing (grammar, syntax, formatting) but also being able to create embedded images, video, and relevant web links to better communicate. And not just for a big fancy client presentation, but consistently in regular communication. Further, they want words supported by data; support words with numerical evidence. As such, advanced excel skills and real experience in data sources and extraction stand out to employers.

Similarly, they expect professional virtual audio-visual communication. It is not enough to just be on the Zoom call. The expectation is to be prepared, to be engaged, to be aware of the audio and video angles and backgrounds. To demonstrate active listening as well as enthusiastic, energetic, even animated talking. Body language and facial expression are even more enhanced in virtual communications.

If there was a positive outcome from being thrust into an academic world that was all virtual, it was the need to learn new technical skills, not only for classwork, but also for social interaction. This will not only be appreciated by employers, but for many, expected.
Do you want to know more?
Read more about what experts have to say about director, marketing & product development

List of director, marketing & product development skills to add to your resume

Director, marketing & product development skills

The most important skills for a director, marketing & product development resume and required skills for a director, marketing & product development to have include:

  • Product Development
  • Product Strategy
  • Business Development
  • Product Management
  • R
  • Market Research
  • Sales Growth
  • Product Line
  • Trade Shows
  • Competitive Analysis
  • Market Trends
  • Web Site
  • ROI
  • SEO
  • UK
  • Product Roadmap
  • Business Plan
  • Product Design
  • Development Process
  • E-Commerce
  • Content Marketing
  • Press Releases
  • B2C
  • Account Management
  • POS
  • Direct Reports
  • International Markets
  • Sales Training
  • Brand Development
  • OEM
  • Sales Presentations
  • SEM
  • Customer Acquisition
  • Competitor Analysis
  • Competitive Research
  • Cost Savings
  • Rebranding
  • Strategic Direction
  • Brand Marketing
  • Pricing Strategy
  • SKUs
  • Facebook
  • Sales Revenue
  • Sales Strategies
  • Distribution Channels
  • Competitive Intelligence
  • Product Specifications
  • Channel Marketing

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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