What does a director, marketing & product development do?
Director, marketing & product development responsibilities
Here are examples of responsibilities from real director, marketing & product development resumes:
- Present outcomes and cost-effectiveness data to CMS, manage care organizations and other third party payers to secure insurance coverage.
- Translate business vision and strategy into operational tactics and build the organizational support and infrastructure need to achieve them.
- Create pro-forma models for ROI analyses for new dispensing systems justification.
- Review, maintain, and improve ROI tracking systems to help measure and evaluate the effectiveness of all marketing activities.
- Supervise information technology including internal and external tech support, production tools development, data architecture and network information systems.
- Assist with budget reporting including billing and invoicing and opening and tracking POs
- Create differential messaging and collaterals to ensure smooth rollout to B2C market.
- Develop and execute marketing and brand strategies B2B and B2C for new products.
- Negotiate several major OEM product inclusion contracts.
Director, marketing & product development skills and personality traits
We calculated that 15% of Directors, Marketing & Product Development are proficient in Product Development, Product Strategy, and Business Development. They’re also known for soft skills such as Creativity, Analytical skills, and Communication skills.
We break down the percentage of Directors, Marketing & Product Development that have these skills listed on their resume here:
- Product Development, 15%
Directed and personally produced large majority of product development and marketing initiatives, including product engineering and marketing material design.
- Product Strategy, 10%
Develop annual product strategy and supporting marketing plan.
- Business Development, 8%
Promoted repeatedly to lead sales organization, strategy, and new business development initiatives based on performance.
- Product Management, 8%
Managed team that led Product Management activities including product definition, business case management, and product marketing.
- R, 8%
Build and maintain simple linear regression models in R to forecast and track daily seasonality of revenue related metrics.
- Market Research, 5%
Procured new funding; identified proprietary technology opportunities; conducted market research and on-line surveys; and developed white papers.
"product development," "product strategy," and "business development" are among the most common skills that directors, marketing & product development use at work. You can find even more director, marketing & product development responsibilities below, including:
Creativity. The most essential soft skill for a director, marketing & product development to carry out their responsibilities is creativity. This skill is important for the role because "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." Additionally, a director, marketing & product development resume shows how their duties depend on creativity: "oversaw/managed creative development process and staff for all brand lines in the division. "
Analytical skills. Another soft skill that's essential for fulfilling director, marketing & product development duties is analytical skills. The role rewards competence in this skill because "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." According to a director, marketing & product development resume, here's how directors, marketing & product development can utilize analytical skills in their job responsibilities: "analyzed sales and product line profitability recommending promotional products resulting in incremental sales of $2.1m dollars. "
Communication skills. Another skill that relates to the job responsibilities of directors, marketing & product development is communication skills. This skill is critical to many everyday director, marketing & product development duties, as "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." This example from a resume shows how this skill is used: "write and edit all corporate internal and external communications including press releases. "
Organizational skills. director, marketing & product development responsibilities often require "organizational skills." The duties that rely on this skill are shown by the fact that "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." This resume example shows what directors, marketing & product development do with organizational skills on a typical day: "managed sales team and directed organizational sales efforts. "
Most common director, marketing & product development skills
The three companies that hire the most director, marketing & product developments are:
- UFP Industries2 directors, marketing & product development jobs
Choose from 10+ customizable director, marketing & product development resume templates
Build a professional director, marketing & product development resume in minutes. Our AI resume writing assistant will guide you through every step of the process, and you can choose from 10+ resume templates to create your director, marketing & product development resume.
Compare different directors, marketing & product development
Director, marketing & product development vs. Product management director
A Product Management Director is responsible for a business product planning as well as execution throughout the life cycle of the business. They create the product strategy and requirements, develop and execute tactical plans, and maintain product and market knowledge.
There are some key differences in the responsibilities of each position. For example, director, marketing & product development responsibilities require skills like "sales growth," "web site," "e-commerce," and "press releases." Meanwhile a typical product management director has skills in areas such as "cloud," "analytics," "project management," and "digital transformation." This difference in skills reveals the differences in what each career does.
Product management directors really shine in the technology industry with an average salary of $159,020. Comparatively, directors, marketing & product development tend to make the most money in the media industry with an average salary of $133,480.The education levels that product management directors earn slightly differ from directors, marketing & product development. In particular, product management directors are 8.0% more likely to graduate with a Master's Degree than a director, marketing & product development. Additionally, they're 0.2% less likely to earn a Doctoral Degree.Director, marketing & product development vs. Product manager
A product manager is responsible for ensuring product development, providing the best marketing strategies, and effectively handling the sales and marketing team. Product managers' duties include monitoring the market trends and conditions, identifying business opportunities and plan initiatives, and collaborating the product launch process with the appropriate departments. A product manager is also responsible for generating ideas on improving product features, determining timetables and reasonable pricing, and analyzing product sales. A product manager must have excellent strategic and decision-making skills to contribute to its growth and profitability.
Each career also uses different skills, according to real director, marketing & product development resumes. While director, marketing & product development responsibilities can utilize skills like "web site," "uk," "e-commerce," and "b2c," product managers use skills like "qa," "project management," "user stories," and "regression."
On average, product managers earn a lower salary than directors, marketing & product development. Some industries support higher salaries in each profession. Interestingly enough, product managers earn the most pay in the retail industry with an average salary of $114,839. Whereas directors, marketing & product development have higher pay in the media industry, with an average salary of $133,480.product managers earn similar levels of education than directors, marketing & product development in general. They're 0.4% more likely to graduate with a Master's Degree and 0.2% less likely to earn a Doctoral Degree.Director, marketing & product development vs. Business development and marketing manager
The business development and marketing manager is in charge of overseeing a company's marketing programs and projects. They primarily manage and coordinate teams, set goals and guidelines, organize budgets and timelines, conceptualize plans, and develop strategies to optimize operations. They may also liaise with clients and suppliers, streamline marketing materials, and train staff. Furthermore, as a manager, it is essential to lead and encourage the workforce to reach goals, all while enforcing the company's policies and regulations.
The required skills of the two careers differ considerably. For example, directors, marketing & product development are more likely to have skills like "product strategy," "product management," "sales growth," and "web site." But a business development and marketing manager is more likely to have skills like "digital marketing," "marketing campaigns," "crm," and "integrated marketing."
Business development and marketing managers make a very good living in the finance industry with an average annual salary of $88,175. On the other hand, directors, marketing & product development are paid the highest salary in the media industry, with average annual pay of $133,480.Most business development and marketing managers achieve a similar degree level compared to directors, marketing & product development. For example, they're 0.5% less likely to graduate with a Master's Degree, and 0.2% less likely to earn a Doctoral Degree.Director, marketing & product development vs. Product director
The duties of a product director depend on one's place or industry of employment. Typically, their responsibilities revolve around overseeing the product development operations to ensure smooth flow and efficiency, devise strategies to improve processes, gather relevant data such as sales and customer feedback, and coordinate with different departments in developing new products and services. Furthermore, as a director, it is essential to lead and encourage departments to meet goals, all while implementing the company's policies and regulations, including its mission and vision.
Types of director, marketing & product development
Updated January 8, 2025
