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What is a director, marketing & promotions and how to become one
Do you think you know how to influence others on what to buy? If you do, you'll be perfect person to become a director of marketing & promotions. If you choose to pursue this type of work, you'll be responsible for planning, developing, and implementing a wide variety of promotional and marketing initiatives for a business or organization.
In this role, you'll typically be asked to manage and coordinate the production of all promotional publications and materials for an organization, both on the web and in print. To be successful, you'll need to have a creative vision and understand how to develop a marketing strategy that engages your audience.
You may also be asked to develop campaigns and promotions for various products, launches, funnels, and events. Therefore, you'll need to be knowledgeable about how to evaluate the success of your campaigns by monitoring analytics, engagement, and growth.
To get a job in this field, you typically need a degree in Marketing, Advertising, Journalism, Public Relations, or Communications. Employers will also expect you to be highly knowledgeable of all social media platforms and have strong writing and storytelling ability.
What general advice would you give to a director, marketing & promotions?
Tobias Sellier
Senior Director, American Public Power Association
Avg. Salary $73,976
Avg. Salary $59,228
Growth rate 10%
Growth rate 0.3%
American Indian and Alaska Native 0.23%
Asian 8.15%
Black or African American 3.04%
Hispanic or Latino 8.67%
Unknown 5.32%
White 74.58%
Genderfemale 52.34%
male 47.66%
Age - 38American Indian and Alaska Native 3.00%
Asian 7.00%
Black or African American 14.00%
Hispanic or Latino 19.00%
White 57.00%
Genderfemale 47.00%
male 53.00%
Age - 38Stress level is high
7.1 - high
Complexity level is advanced
7 - challenging
Work life balance is poor
6.4 - fair
Director, marketing & promotions career paths
Key steps to become a director, marketing & promotions
Explore director, marketing & promotions education requirements
Start to develop specific director, marketing & promotions skills
Skills Percentages Website Content 11.51% Marketing Campaigns 5.85% Brand Marketing 5.20% Press Releases 4.75% Market Research 4.50% Complete relevant director, marketing & promotions training and internships
Accountants spend an average of 1-3 months on post-employment, on-the-job training. New directors, marketing & promotions learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a director, marketing & promotions based on U.S. Bureau of Labor Statistics data and data from real director, marketing & promotions resumes.Research director, marketing & promotions duties and responsibilities
- Manage Facebook social media efforts.
- Manage and develop social platforms for Facebook and official website.
- Manage corporate marketing and communication functions, overseeing all promotional giveaways.
- Execute promotional radio campaigns, create advertisements, manage social media accounts, coordinate DJ events and design innovative graphics.
Get director, marketing & promotions experience
Generally, it takes 8-10 years to become a director, marketing & promotions. The most common roles before becoming a director, marketing & promotions include marketing director, promotions director team lead and account executive.Prepare your director, marketing & promotions resume
When your background is strong enough, you can start writing your director, marketing & promotions resume.
You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a director, marketing & promotions resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.
Choose from 10+ customizable director, marketing & promotions resume templates
Build a professional director, marketing & promotions resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your director, marketing & promotions resume.
Apply for director, marketing & promotions jobs
Now it's time to start searching for a director, marketing & promotions job. Consider the tips below for a successful job search:
- Browse job boards for relevant postings
- Consult your professional network
- Reach out to companies you're interested in working for directly
- Watch out for job scams
How did you land your first director, marketing & promotions job
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Average director, marketing & promotions salary
The average director, marketing & promotions salary in the United States is $73,976 per year or $36 per hour. Director, marketing & promotions salaries range between $40,000 and $136,000 per year.
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Updated January 8, 2025
