Find The Best Director, Marketing & Promotions Jobs For You

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Average Salary
$62,722
Average Salary
Job Growth Rate
8%
Job Growth Rate
Job Openings
36,607
Job Openings

Director, Marketing & Promotions Careers

Do you think you know how to influence others on what to buy? If you do, you'll be perfect person to become a director of marketing promotions. If you choose to pursue this type of work, you'll be responsible for planning, developing, and implementing a wide variety of promotional and marketing initiatives for a business or organization.

In this role, you'll typically be asked to manage and coordinate the production of all promotional publications and materials for an organization, both on the web and in print. To be successful, you'll need to have a creative vision and understand how to develop a marketing strategy that engages your audience.

You may also be asked to develop campaigns and promotions for various products, launches, funnels, and events. Therefore, you'll need to be knowledgeable about how to evaluate the success of your campaigns by monitoring analytics, engagement, and growth.

To get a job in this field, you typically need a degree in Marketing, Advertising, Journalism, Public Relations, or Communications. Employers will also expect you to be highly knowledgeable of all social media platforms and have strong writing and storytelling ability.

There is more than meets the eye when it comes to being a director, marketing & promotions. For example, did you know that they make an average of $30.15 an hour? That's $62,722 a year!

Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.

What Does a Director, Marketing & Promotions Do

There are certain skills that many directors, marketing & promotions have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and creativity.

When it comes to the most important skills required to be a director, marketing & promotions, we found that a lot of resumes listed 14.3% of directors, marketing & promotions included graphic design, while 8.1% of resumes included special events, and 5.0% of resumes included press releases. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.

When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the director, marketing & promotions job title. But what industry to start with? Most directors, marketing & promotions actually find jobs in the media and education industries.

How To Become a Director, Marketing & Promotions

If you're interested in becoming a director, marketing & promotions, one of the first things to consider is how much education you need. We've determined that 70.8% of directors, marketing & promotions have a bachelor's degree. In terms of higher education levels, we found that 8.6% of directors, marketing & promotions have master's degrees. Even though most directors, marketing & promotions have a college degree, it's possible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a director, marketing & promotions. When we researched the most common majors for a director, marketing & promotions, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on director, marketing & promotions resumes include associate degree degrees or high school diploma degrees.

You may find that experience in other jobs will help you become a director, marketing & promotions. In fact, many director, marketing & promotions jobs require experience in a role such as marketing director. Meanwhile, many directors, marketing & promotions also have previous career experience in roles such as promotions director or account executive.

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Average Salary
$62,722
Average Salary
Job Growth Rate
8%
Job Growth Rate
Job Openings
36,607
Job Openings

Director, Marketing & Promotions Career Paths

Top Careers Before Director, Marketing & Promotions

Top Careers After Director, Marketing & Promotions

Director, Marketing & Promotions Jobs You Might Like

What is the right job for my career path?

Tell us your goals and we'll match you with the rights job to get there.

Average Salary for a Director, Marketing & Promotions

Directors, Marketing & Promotions in America make an average salary of $62,722 per year or $30 per hour. The top 10 percent makes over $106,000 per year, while the bottom 10 percent under $37,000 per year.
Average Salary
$62,722
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Best Paying Cities

City
ascdesc
Average Salarydesc
Santa Monica, CA
Salary Range65k - 145k$98k$97,838
New York, NY
Salary Range62k - 135k$92k$91,967
Houston, TX
Salary Range42k - 84k$60k$59,998
Miami, FL
Salary Range38k - 74k$53k$53,419
Pocatello, ID
Salary Range30k - 57k$42k$41,912
$30k
$145k

Recently Added Salaries

Job TitleCompanyascdescCompanyascdescStart DateascdescSalaryascdesc
Director, Marketing & Promotions
Director, Marketing & Promotions
University of Houston
University of Houston
07/01/2019
07/01/2019
$41,30407/01/2019
$41,304
Director, Marketing & Promotions
Director, Marketing & Promotions
Idaho State University
Idaho State University
06/10/2019
06/10/2019
$39,22006/10/2019
$39,220
Director, Marketing & Promotions
Director, Marketing & Promotions
University of Houston
University of Houston
06/10/2019
06/10/2019
$41,30406/10/2019
$41,304
Director, Marketing & Promotions
Director, Marketing & Promotions
University of Wisconsin Madison
University of Wisconsin Madison
05/30/2019
05/30/2019
$38,27605/30/2019
$38,276
Director, Marketing & Promotions
Director, Marketing & Promotions
Idaho Division of Human Resources
Idaho Division of Human Resources
05/16/2019
05/16/2019
$39,22005/16/2019
$39,220
See More Recent Salaries

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Director, Marketing & Promotions Demographics

Gender

female

49.5 %

male

46.1 %

unknown

4.4 %

Ethnicity

White

73.2 %

Hispanic or Latino

11.1 %

Asian

8.6 %

Foreign Languages Spoken

Spanish

63.2 %

French

14.0 %

Portuguese

7.0 %
See More Demographics

Director, Marketing & Promotions Education

Majors

Business
19.1 %
Marketing
14.3 %

Degrees

Bachelors

70.8 %

Certificate

8.9 %

Masters

8.6 %

Top Colleges for Director, Marketing & Promotionss

1. University of Georgia

Athens, GA • Public

In-State Tuition
$11,830
Enrollment
29,474

2. University of Wisconsin - Madison

Madison, WI • Public

In-State Tuition
$10,555
Enrollment
30,360

3. University of Minnesota - Twin Cities

Minneapolis, MN • Public

In-State Tuition
$14,760
Enrollment
31,451

4. Purdue University

West Lafayette, IN • Public

In-State Tuition
$9,992
Enrollment
33,495

5. Howard University

Washington, DC • Private

In-State Tuition
$26,756
Enrollment
6,166

6. University of Texas at Austin

Austin, TX • Public

In-State Tuition
$10,610
Enrollment
40,329

7. University of Southern California

Los Angeles, CA • Private

In-State Tuition
$56,225
Enrollment
19,548

8. Ohio State University

Columbus, OH • Public

In-State Tuition
$10,726
Enrollment
45,769

9. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

10. San Diego State University

San Diego, CA • Public

In-State Tuition
$7,488
Enrollment
30,018
See More Education Info

Online Courses For Director, Marketing & Promotions That You May Like

Facebook Marketing: Reveal The Power of Promoted Posts
udemy
4.3
(546)

Learn how to use promoted posts to get more exposure on Facebook even if you have only a few bucks to spend...

Successful Events: Event Planning, Marketing & Management
udemy
4.2
(1,031)

Create a single successful event or event-series with effective event promotion, planning, management and monetization...

Twitter Marketing: 1000% Engagement & More Twitter Followers
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4.1
(384)

Twitter marketing for business, get more customers, retweets & how to get more Twitter followers & Twitter ads for 2021...

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Top Skills For a Director, Marketing & Promotions

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 14.3% of directors, marketing & promotions listed graphic design on their resume, but soft skills such as analytical skills and communication skills are important as well.

Best States For a Director, Marketing & Promotions

Some places are better than others when it comes to starting a career as a director, marketing & promotions. The best states for people in this position are California, New Jersey, New York, and Rhode Island. Directors, marketing & promotions make the most in California with an average salary of $98,456. Whereas in New Jersey and New York, they would average $93,246 and $90,048, respectively. While directors, marketing & promotions would only make an average of $85,316 in Rhode Island, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. New York

Total Director, Marketing & Promotions Jobs:
2,199
Highest 10% Earn:
$171,000
Location Quotient:
1.25
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. California

Total Director, Marketing & Promotions Jobs:
4,810
Highest 10% Earn:
$185,000
Location Quotient:
1.2
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. New Jersey

Total Director, Marketing & Promotions Jobs:
1,168
Highest 10% Earn:
$176,000
Location Quotient:
1.07
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
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Top Director, Marketing & Promotions Employers

1. Clear Channel Communications
4.7
Avg. Salary: 
$93,517
Director, Marketing & Promotionss Hired: 
28+
2. CBS
4.5
Avg. Salary: 
$100,267
Director, Marketing & Promotionss Hired: 
23+
3. Cumulus Media
4.5
Avg. Salary: 
$90,382
Director, Marketing & Promotionss Hired: 
19+
4. WUVT-FM
4.5
Avg. Salary: 
$70,006
Director, Marketing & Promotionss Hired: 
10+
5. iHeartMedia
4.8
Avg. Salary: 
$97,939
Director, Marketing & Promotionss Hired: 
7+
6. The Walt Disney Company
4.8
Avg. Salary: 
$101,909
Director, Marketing & Promotionss Hired: 
6+

Director, Marketing & Promotions Videos

Updated October 2, 2020