Do you think you know how to influence others on what to buy? If you do, you'll be perfect person to become a director of marketing promotions. If you choose to pursue this type of work, you'll be responsible for planning, developing, and implementing a wide variety of promotional and marketing initiatives for a business or organization.
In this role, you'll typically be asked to manage and coordinate the production of all promotional publications and materials for an organization, both on the web and in print. To be successful, you'll need to have a creative vision and understand how to develop a marketing strategy that engages your audience.
You may also be asked to develop campaigns and promotions for various products, launches, funnels, and events. Therefore, you'll need to be knowledgeable about how to evaluate the success of your campaigns by monitoring analytics, engagement, and growth.
To get a job in this field, you typically need a degree in Marketing, Advertising, Journalism, Public Relations, or Communications. Employers will also expect you to be highly knowledgeable of all social media platforms and have strong writing and storytelling ability.
There is more than meets the eye when it comes to being a director, marketing & promotions. For example, did you know that they make an average of $30.15 an hour? That's $62,722 a year!
Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.
There are certain skills that many directors, marketing & promotions have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and creativity.
When it comes to the most important skills required to be a director, marketing & promotions, we found that a lot of resumes listed 14.3% of directors, marketing & promotions included graphic design, while 8.1% of resumes included special events, and 5.0% of resumes included press releases. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.
When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the director, marketing & promotions job title. But what industry to start with? Most directors, marketing & promotions actually find jobs in the media and education industries.
If you're interested in becoming a director, marketing & promotions, one of the first things to consider is how much education you need. We've determined that 70.8% of directors, marketing & promotions have a bachelor's degree. In terms of higher education levels, we found that 8.6% of directors, marketing & promotions have master's degrees. Even though most directors, marketing & promotions have a college degree, it's possible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a director, marketing & promotions. When we researched the most common majors for a director, marketing & promotions, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on director, marketing & promotions resumes include associate degree degrees or high school diploma degrees.
You may find that experience in other jobs will help you become a director, marketing & promotions. In fact, many director, marketing & promotions jobs require experience in a role such as marketing director. Meanwhile, many directors, marketing & promotions also have previous career experience in roles such as promotions director or account executive.