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Working As a Director, Marketing & Promotions

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $63,000

    Average Salary

What Does A Director, Marketing & Promotions Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Director, Marketing & Promotions

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Director, Marketing & Promotions Career Paths

Director, Marketing & Promotions
Marketing Director
Marketing Vice President
10 Yearsyrs
Marketing Director
7 Yearsyrs
Marketing Vice President
Senior Vice President Of Marketing
13 Yearsyrs
Director Of Sales
Sales Vice President
12 Yearsyrs
Director Of Sales
10 Yearsyrs
Vice President
Executive Vice President
11 Yearsyrs
Senior Director Of Marketing
Sales And Marketing Vice President
11 Yearsyrs
Senior Director Of Marketing
12 Yearsyrs
Director
Development Director
9 Yearsyrs
Director Of Marketing And Events
Director Of Sales And Marketing
9 Yearsyrs
Director Of Marketing And Events
5 Yearsyrs
Executive Director
Founder And Chief Executive Officer
7 Yearsyrs
President
President & Chief Operating Officer
13 Yearsyrs
Creative Director
Marketing And Creative Director
6 Yearsyrs
Director Of Sales And Marketing
Business Development Director
11 Yearsyrs
Director Of Communications And Marketing
Chief Marketing Officer
10 Yearsyrs
Director Of Communications And Marketing
9 Yearsyrs
Director Of Marketing And Public Relations
Director Of Marketing & Development
9 Yearsyrs
Director Of Marketing And Public Relations
6 Yearsyrs
Communications Director
Director, Corporate Communications
10 Yearsyrs
Communications Director
6 Yearsyrs
Creative Services Director
Account Director
9 Yearsyrs
Chief Executive Officer
Advisory Board Member
5 Yearsyrs
Operations Director
Regional Director Of Operations
11 Yearsyrs
Director Of Marketing Services
Director, Product Marketing
11 Yearsyrs
Director Of Marketing Services
9 Yearsyrs
President/Chief Executive Officer
Director Of Strategy
11 Yearsyrs
Director Of Special Events
Membership Director
5 Yearsyrs
Senior Vice President
Senior Vice President, Sales
14 Yearsyrs
Account Director
Senior Account Director
10 Yearsyrs
Managing Director
Client Services Director
9 Yearsyrs
Athletic Director
Recruitment Director
6 Yearsyrs
Sales And Marketing Vice President
Vice President & General Manager
12 Yearsyrs
Senior Director
Development Vice President
10 Yearsyrs
Corporate Director Of Marketing
Director, Global Marketing
12 Yearsyrs
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Average Length of Employment
Marketing Director 3.0 years
Marketing Manager 2.9 years
Top Careers Before Director, Marketing & Promotions
Promoter 6.9%
Internship 6.2%
Manager 2.9%
Director 2.5%
Top Careers After Director, Marketing & Promotions
Director 4.3%
Owner 4.2%
Consultant 4.2%

Do you work as a Director, Marketing & Promotions?

Average Yearly Salary
$63,000
Show Salaries
$36,000
Min 10%
$63,000
Median 50%
$63,000
Median 50%
$63,000
Median 50%
$63,000
Median 50%
$63,000
Median 50%
$63,000
Median 50%
$63,000
Median 50%
$110,000
Max 90%
Best Paying Company
Univision Radio
Highest Paying City
Foster City, CA
Highest Paying State
New York
Avg Experience Level
3.3 years
How much does a Director, Marketing & Promotions make at top companies?
The national average salary for a Director, Marketing & Promotions in the United States is $63,886 per year or $31 per hour. Those in the bottom 10 percent make under $36,000 a year, and the top 10 percent make over $110,000.

Real Director, Marketing & Promotions Salaries

Job Title Company Location Start Date Salary
Creative Director/Marketing and Promotions Manager Lightstream Pictures LLC Santa Monica, CA Jun 30, 2015 $150,000
Marketing and Promotions Director Optimist, Inc. Los Angeles, CA Jul 16, 2015 $150,000
Creative Director/Marketing and Promotions Manager Lightstream Pictures LLC Santa Monica, CA Jun 30, 2013 $150,000
Creative Director/Marketing and Promotions Manager Lightstream Pictures LLC Los Angeles, CA Jun 01, 2011 $150,000
Marketing and Promotions Director Maxim Construction Group, Corp. Hallandale Beach, FL Oct 22, 2015 $148,574
Marketing and Promotions Director Maxim Construction Group, Corp. Hallandale Beach, FL Mar 10, 2015 $148,574
Director of Marketing and Promotions Sutol Operating Company LLC New York, NY May 01, 2012 $130,000
Director of Marketing and Promotions Sutol Operating Company LLC New York, NY Jul 24, 2012 $130,000
Marketing and Promotions Director H. Classic Floor Services, Ltd. New York, NY Oct 01, 2013 $77,500
Promotions and Marketing Director Tepuy Investment USA, Inc. North Miami, FL Oct 01, 2011 $76,150
Marketing and Promotions Director Indiefork LLC New York, NY Mar 04, 2013 $75,000
Promotions and Markwting Director Studio Styles International, Inc. Weston, FL Oct 17, 2016 $70,958
Marketing and Promotions Director Sandwiches for Peace Inc. New York, NY Sep 01, 2014 $68,000
Global Sales, Marketing and Promotion Director Putumayo World Music, Inc. New York, NY Sep 13, 2010 $67,181
Promotions and Marketing Director E.S. Windows, LLC Miami, FL Sep 30, 2012 $65,187
Marketing and Promotions Director Attitude Is Altitude, Inc. Westlake Village, CA Nov 05, 2009 $65,000
Director or Marketing and Promotions Ocean Cc, LLC Miami, FL Jan 04, 2016 $61,942
Director of Marketing and Promotions Ocean Cc, LLC Miami, FL Jan 04, 2016 $61,942
Promotions and Marketing Director I-Vitalize LLC Miami, FL Jul 20, 2016 $61,942
Promotions and Marketing Director Zerma Americas, LLC Weston, FL Oct 01, 2013 $61,500
Promotions & Marketing Director Zerma Americas, LLC Weston, FL Aug 17, 2012 $61,500
Promotions and Marketing Director Zerma Americas LLC Weston, FL Oct 01, 2010 $61,500
Director of Marketing and Promotions Louisiana State University and A & M College Baton Rouge, LA Oct 01, 2013 $60,611
Promotions and Marketing Director Studio Styles International Inc. Weston, FL Jan 10, 2011 $60,106
Promotions and Marketing Director Studio Styles International, Inc. Weston, FL Oct 18, 2010 $60,106

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Top Skills for A Director, Marketing & Promotions

  1. Web Content
  2. Radio Station
  3. Special Events
You can check out examples of real life uses of top skills on resumes here:
  • Designed compelling web content and graphics for each stations website with experience in the Adobe creative suite.
  • Coordinated sales and programming departments to optimize radio station's performance and involvement within the African-American community.
  • Managed promotional activities and special events while evaluating strategic objectives to ensure the highest level of customer delivery and satisfaction.
  • Collaborated with program producers and on-air talent to generate opportunities involving custom promotions, branded entertainment, and consumer involvement.
  • Planned, coordinated and executed promotional events for sponsors of Baltimore Orioles Baseball.

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Top 10 Best States for Directors, Marketing & Promotions

  1. New York
  2. New Jersey
  3. California
  4. Rhode Island
  5. District of Columbia
  6. Connecticut
  7. Delaware
  8. Pennsylvania
  9. Virginia
  10. Massachusetts
  • (1,790 jobs)
  • (747 jobs)
  • (4,559 jobs)
  • (100 jobs)
  • (223 jobs)
  • (328 jobs)
  • (51 jobs)
  • (694 jobs)
  • (609 jobs)
  • (1,176 jobs)

Director, Marketing & Promotions Demographics

Gender

Female

47.4%

Male

42.2%

Unknown

10.4%
Ethnicity

White

63.6%

Hispanic or Latino

14.5%

Black or African American

11.8%

Asian

6.2%

Unknown

3.9%
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Foreign Languages Spoken

Spanish

63.2%

French

14.0%

Portuguese

7.0%

Italian

5.3%

Turkish

1.8%

Cherokee

1.8%

Cantonese

1.8%

Deseret

1.8%

German

1.8%

Tongan

1.8%
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Director, Marketing & Promotions Education

Schools

University of Phoenix

11.0%

Pennsylvania State University

6.6%

Florida International University

6.6%

New York University

6.0%

Arizona State University

6.0%

University of Kentucky

6.0%

Ohio State University

5.5%

University of Central Florida

4.9%

University of Texas at Austin

4.9%

University of Georgia

4.9%

Kent State University

4.4%

Emerson College

4.4%

Indiana University Bloomington

4.4%

University of Connecticut

3.8%

University of Miami

3.8%

Ohio University -

3.3%

University of Nevada - Las Vegas

3.3%

Georgia State University

3.3%

Fordham University

3.3%

Florida State University

3.3%
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Majors

Business

20.0%

Communication

18.7%

Marketing

16.0%

Kinesiology

5.9%

Management

5.5%

Journalism

4.8%

Public Relations

4.4%

Graphic Design

4.0%

Psychology

2.7%

English

2.2%

Advertising

2.0%

Entertainment Business

1.9%

Audiovisual Communications Technologies

1.9%

Education

1.7%

History

1.6%

Accounting

1.5%

Photography

1.3%

Political Science

1.3%

Fine Arts

1.2%

Digital Media

1.2%
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Degrees

Bachelors

56.0%

Masters

18.2%

Other

16.8%

Associate

4.9%

Certificate

2.9%

Doctorate

0.7%

Diploma

0.3%

License

0.2%
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Updated May 19, 2020