Director, marketing & promotions demographics and statistics in the US
Director, marketing & promotions demographics research summary. Zippia estimates director, marketing & promotions demographics and statistics in the United States by using a database of 30 million profiles. Our director, marketing & promotions estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about directors, marketing & promotions after extensive research and analysis:
- There are over 42,387 directors, marketing & promotions currently employed in the United States.
- 52.3% of all directors, marketing & promotions are women, while 47.7% are men.
- The average director, marketing & promotions age is 39 years old.
- The most common ethnicity of directors, marketing & promotions is White (74.6%), followed by Hispanic or Latino (8.7%), Asian (8.2%) and Unknown (5.3%).
- Directors, marketing & promotions are most in-demand in New York, NY.
- Santa Monica, CA pays an annual average wage of $89,451, the highest in the US.
- In 2022, women directors, marketing & promotions earned 91% of what men earned.
- Connecticut is the best state for directors, marketing & promotions to live.
- Directors, marketing & promotions are 57% more likely to work at private companies in comparison to education companies.
On this page
Director, marketing & promotions demographics by:
Director, marketing & promotions gender statistics
52.3% of directors, marketing & promotions are women and 47.7% of directors, marketing & promotions are men.
- Female, 52.3%
- Male, 47.7%
Director, marketing & promotions gender ratio
| Gender | Percentages |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
Director, marketing & promotions gender pay gap
Women earn 91¢ for every $1 earned by men
Male income
$75,073
Female income
$68,479
Director, marketing & promotions gender ratio over time
This data breaks down the percentage of men and women in director, marketing & promotions positions over time. Currently, 52.3% of directors, marketing & promotions are female.
Director, marketing & promotions gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 67.54% | 32.46% |
| 2011 | 67.21% | 32.79% |
| 2012 | 67.82% | 32.18% |
| 2013 | 67.75% | 32.25% |
| 2014 | 65.96% | 34.04% |
| 2015 | 65.50% | 34.50% |
| 2016 | 65.37% | 34.63% |
| 2017 | 64.35% | 35.65% |
| 2018 | 49.98% | 50.02% |
| 2019 | 48.89% | 51.11% |
| 2020 | 47.28% | 52.72% |
| 2021 | 47.66% | 52.34% |
Director, marketing & promotions related jobs gender ratio
We compared directors, marketing & promotions with similar job titles to see how gender ratios vary. As you can see, sales superintendent and route sales manager have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Catering Sales Manager | 19% | 81% |
| Director Of Admissions And Marketing | 20% | 80% |
| Media Traffic Manager | 20% | 80% |
| Director, Marketing & Promotions | 48% | 52% |
| Director Of Sales Engineering | 93% | 7% |
| Route Sales Manager | 94% | 6% |
| Sales Superintendent | 95% | 5% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Director, marketing & promotions demographics by race
The most common ethnicity among directors, marketing & promotions is White, which makes up 74.6% of all directors, marketing & promotions. Comparatively, 8.7% of directors, marketing & promotions are Hispanic or Latino and 8.2% of directors, marketing & promotions are Asian.
- White, 74.6%
- Hispanic or Latino, 8.7%
- Asian, 8.2%
- Unknown, 5.3%
- Black or African American, 3.0%
- American Indian and Alaska Native, 0.2%
Director, marketing & promotions race
| Director, marketing & promotions race | Percentages |
|---|---|
| White | 74.6% |
| Hispanic or Latino | 8.7% |
| Asian | 8.2% |
| Unknown | 5.3% |
| Black or African American | 3.0% |
| American Indian and Alaska Native | 0.2% |
Director, marketing & promotions race and ethnicity over time
See how director, marketing & promotions racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Director, marketing & promotions race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 83.20% | 3.77% | 4.83% | 6.40% |
| 2011 | 82.97% | 3.67% | 5.02% | 6.54% |
| 2012 | 81.98% | 4.30% | 4.92% | 6.96% |
| 2013 | 82.82% | 3.53% | 5.17% | 6.71% |
| 2014 | 81.64% | 4.15% | 5.07% | 7.25% |
| 2015 | 81.26% | 3.56% | 5.82% | 7.41% |
| 2016 | 80.88% | 3.69% | 5.85% | 7.32% |
| 2017 | 80.80% | 3.66% | 6.04% | 7.44% |
| 2018 | 79.66% | 3.34% | 7.30% | 7.37% |
| 2019 | 77.79% | 3.14% | 8.02% | 8.43% |
| 2020 | 75.01% | 3.41% | 8.18% | 8.85% |
| 2021 | 74.58% | 3.04% | 8.15% | 8.67% |
Director, marketing & promotions wage gap by race
According to our data, asian directors, marketing & promotions have the highest average salary compared to other ethnicities. Black or african american directors, marketing & promotions have the lowest average salary at $68,481.
| Ethnicity | Salary |
|---|---|
| Unknown | $74,460 |
| White | $73,920 |
| Black or African American | $68,481 |
| Asian | $86,066 |
| Hispanic or Latino | $73,509 |
Average director, marketing & promotions age
See how the average age of directors, marketing & promotions varies based on ethnicity and gender.
Male
Female
Director, marketing & promotions age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 37.5 | 36 |
| White | 40 | 37 |
| Black or African American | 45 | 37 |
| Asian | 39 | 36 |
| Hispanic or Latino | 39 | 34 |
Director, marketing & promotions age breakdown
The average age of directors, marketing & promotions is 40+ years years old, representing 44% of the director, marketing & promotions population.
Director, marketing & promotions age breakdown
| Director, Marketing & Promotions Years | Percentages |
|---|---|
| 40+ years | 44% |
| 30-40 years | 39% |
| 20-30 years | 17% |
Director, marketing & promotions educational attainment
The most common degree for directors, marketing & promotions is bachelor's degree, with 77% of directors, marketing & promotions earning that degree. The second and third most common degree levels are master's degree degree at 10% and master's degree degree at 9%.
- Bachelor's, 77%
- Master's, 10%
- Associate, 9%
- High School Diploma, 2%
- Other Degrees, 2%
Directors, marketing & promotions by degree level
| Director, marketing & promotions degree | Percentages |
|---|---|
| Bachelor's | 77% |
| Master's | 10% |
| Associate | 9% |
| High School Diploma | 2% |
| Other Degrees | 2% |
Director, marketing & promotions jobs you might like
Director, marketing & promotions wage gap by degree level
According to the data, directors, marketing & promotions with a Doctorate degree earn more than those without, at $102,520 annually. With a Master's degree, directors, marketing & promotions earn a median annual income of $95,589 compared to $78,402 for directors, marketing & promotions with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $95,589 |
| Bachelor's Degree | $78,402 |
| Doctorate Degree | $102,520 |
Director, marketing & promotions employment statistics
Most directors, marketing & promotions work for a private in the media industry.
Company size where directors, marketing & promotions work
Below, you can see the size of companies where directors, marketing & promotions work.
Director, marketing & promotions jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 8% |
| 50 - 100 employees | 18% |
| 100 - 500 employees | 21% |
| 500 - 1,000 employees | 9% |
| 1,000 - 10,000 employees | 32% |
| > 10,000 employees | 12% |
Director, marketing & promotions jobs by company type
Employees with the director, marketing & promotions job title have their preferences when it comes to working for a company. For instance, most directors, marketing & promotions prefer to work at private companies over education companies.
Director, marketing & promotions jobs by sector
| Company type | Percentages |
|---|---|
| Education | 22% |
| Public | 20% |
| Private | 57% |
| Government | 2% |
Director, marketing & promotions jobs by industry
The most common industries for directors, marketing & promotions are media, education and hospitality.
Director, marketing & promotions industry statistics
| Industry | Percentages |
|---|---|
| Media | 29% |
| Education | 19% |
| Hospitality | 9% |
| Manufacturing | 6% |
| Professional | 5% |
| Fortune 500 | 5% |
| Health Care | 4% |
| Retail | 4% |
| Telecommunication | 3% |
| Technology | 3% |
| Non Profits | 3% |
| Government | 2% |
| Finance | 2% |
| Agriculture | 2% |
| Start-up | 2% |
| Pharmaceutical | 1% |
| Transportation | 1% |
| Automotive | 1% |
| Utilities | 1% |
| Construction | 1% |
| Energy | 1% |
| Insurance | 1% |
| Real Estate | 1% |
Director, marketing & promotions turnover and employment statistics
Director, marketing & promotions unemployment rate over time
The unemployment rate for directors, marketing & promotions between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Director, marketing & promotions unemployment rate by year
| Year | Director, marketing & promotions unemployment rate |
|---|---|
| 2010 | 7.47% |
| 2011 | 6.19% |
| 2012 | 5.30% |
| 2013 | 4.87% |
| 2014 | 3.70% |
| 2015 | 3.36% |
| 2016 | 3.08% |
| 2017 | 2.97% |
| 2018 | 3.34% |
| 2019 | 3.54% |
| 2020 | 4.71% |
| 2021 | 4.59% |
Average director, marketing & promotions tenure
The average director, marketing & promotions stays at their job for 1-2 years, based on the 1,422 directors, marketing & promotions resumes in Zippia's database.
Director, marketing & promotions tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 11% |
| 1-2 years | 40% |
| 3-4 years | 19% |
| 5-7 years | 14% |
| 8-10 years | 5% |
| 11+ years | 11% |
Director, marketing & promotions LGBT ratio compared to similar jobs
Review the percent of directors, marketing & promotions that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Channel Account Manager | 7.25% | 148,671 |
| Advertising Production Manager | 9.54% | 56,812 |
| Director, Marketing & Promotions | 9.86% | - |
| Public Relations/Communications Manager | 16.11% | 33,089 |
Similar director, marketing & promotions jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Channel Account Manager | 7.25% | 148,671 |
| Advertising Production Manager | 9.54% | 56,812 |
| Public Relations/Communications Manager | 16.11% | 33,089 |
Foreign languages spoken by directors, marketing & promotions
The most common foreign language among directors, marketing & promotions is Spanish at 63.2%. The second-most popular foreign language spoken is French at 14.0% and Portuguese is the third-most popular at 7.0%.
- Spanish, 63.2%
- French, 14.0%
- Portuguese, 7.0%
- Italian, 5.3%
- Turkish, 1.8%
- Other, 8.7%
Director, marketing & promotions languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 63.2% |
| French | 14.0% |
| Portuguese | 7.0% |
| Italian | 5.3% |
| Turkish | 1.8% |
| Other | 8.7% |
