Reports to the Associate Athletic Director of External Operations with daily supervision under the Assistant Athletic Director for Sponsorships and Community Outreach. Assists with coordination of marketing plans and promotions for all of Stetson University's intercollegiate athletic programs to enhance the game day experience, sponsorship fulfillment, stimulate increased attendance, ticket sales, and foster student and community involvement.
ESSENTIAL JOB FUNCTIONS AND RESPONSIBILITIES:
+ Assists in design and implementation of effective marketing campaigns to increase revenue and enhance exposure for the department and its individual sports programs.
+ Work alongside the Assistant Athletic Director for Sponsorships & Community Outreach to develop corporate sponsorship inventory and to coordinate and execute all game day sponsorship fulfillment.
+ Assists with the creation of a fan-centric game day atmosphere and establishment of new promotions, events, and traditions to increase the branding, marketing, and fan experience of all athletics constituents.
+ Develops marketing strategy to leverage non-traditional communication channels, including social media, email, and digital advertising as well as traditional and grassroots efforts.
+ Coordinates efforts with marketing and communication staff for creation of graphics, digital imaging and creative videos for athletic department and teams.
+ Hire, train, supervise and schedule independent contractors, athletic marketing interns, student workers and graduate assistant(s).
+ Develop, coordinate and implement all game-day promotional events; collaborate with student organizations; maximize video board displays for game-day promotions to include special entrances and game atmosphere.
+ Work directly with the cheerleading coach to market the cheerleading squad and mascot systematically.
+ Coordinate, promote and script articulation with Pep Band (football and basketball), cheerleaders and dance teams.
+ Develops comprehensive marketing plans for sports as assigned.
+ Responsible for operations of all videoboards at athletic facilities
+ Assists with ticket sales and outreach; promotes tickets sales for all revenue-generating sports.
+ Assists in all aspects of game day across multiple sports and events including in-game sponsor fulfilment.
+ Develop, coordinate and implement all game-day promotional events; collaborate with student organizations (ie: Greek Life, Housing, and Student Government) to maintain and foster athletics attendance and support.
+ Coordinates and manages special athletics events to engage and expand outreach efforts.
+ Provides assistance in managing and coordinating the department's social media efforts.
+ Coordinate charitable requests alongside the ticket office as needed
+ Executes additional tasks and responsibilities as directed by the Assistant Athletic Director for Sponsorships and Community Outreach and/or Associate AD for External Operations
+ Performs other site and position specific functions as assigned.
Required Skills
+ Good communication skills and use of social media are important.
+ Firm working knowledge of marketing concepts, practices and procedures and ability to use in varied situations.
+ The candidate must demonstrate an understanding of NCAA rules and regulations.
+ Excellent computer skills and proficiency with main operations systems such as Adobe Creative Cloud/Suite, Microsoft Office Suite, and Daktronics Show Control. Experience with PhotoShop, InDesign, Illustrator, Dreamweaver and other similar graphic design software.
+ Must be able to work flexible hours, including evenings and weekends.
Required Experience
+ Bachelor's degree required with professional experience in a collegiate athletic department setting preferably in Sports Marketing, Advertising, Promotions, Sponsorships, Events.
Salary grade: 7
Must possess and maintain a valid driver's license and an acceptable driving record as determined by the University's auto insurance carrier.
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How to hire a director, marketing & promotions
Director, marketing & promotions hiring summary. Here are some key points about hiring directors, marketing & promotions in the United States:
- In the United States, the median cost per hire a director, marketing & promotions is $1,633.
- It takes between 36 and 42 days to fill the average role in the US.
- Human Resources use 15% of their expenses on recruitment on average.
- On average, it takes around 12 weeks for a new director, marketing & promotions to become settled and show total productivity levels at work.
How to hire a director, marketing & promotions, step by step
To hire a director, marketing & promotions, consider the skills and experience you are looking for in a candidate, allocate a budget for the position, and post and promote the job opening to reach potential candidates. Follow these steps to hire a director, marketing & promotions:
Here's a step-by-step director, marketing & promotions hiring guide:
- Step 1: Identify your hiring needs
- Step 2: Create an ideal candidate profile
- Step 3: Make a budget
- Step 4: Write a director, marketing & promotions job description
- Step 5: Post your job
- Step 6: Interview candidates
- Step 7: Send a job offer and onboard your new director, marketing & promotions
- Step 8: Go through the hiring process checklist
What does a director, marketing & promotions do?
A director of marketing & promotions oversees and directs a company's marketing and branding strategies from planning to execution. They are usually in charge of managing marketing teams, organizing marketing and promotional programs, setting goals and guidelines, establishing timelines and budgets, and coordinating with key media partners, building positive relationships along the way. They also participate in developing marketing materials, negotiating with external parties, and solving issues if any arise. Moreover, as a director, it is their responsibility to lead teams while implementing company policies and standards.
Post a director, marketing & promotions job for free, promote it for a fee
Identify your hiring needs
The director, marketing & promotions hiring process starts by determining what type of worker you actually need. Certain roles might require a full-time employee, whereas part-time workers or contractors can do others.
Determine employee vs contractor statusIs the person you're thinking of hiring a US citizen or green card holder?You should also consider the ideal background you'd like them a director, marketing & promotions to have before you start to hire. For example, what industry or field would you like them to have experience in, what level of seniority or education does the job require, and how much it'll cost to hire a director, marketing & promotions that fits the bill.
This list presents director, marketing & promotions salaries for various positions.
Type of Director, Marketing & Promotions Description Hourly rate Director, Marketing & Promotions Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members. $19-65 Promotion Manager A promotion manager plans and directs campaigns to promote products and services they are selling through contests, giveaways, or coupons. He/she is responsible for the development and implementation of promotion schedules to attract more customers by coordinating with finance, sales, legal, and marketing departments... Show more $23-55 Promotions Director Promotions Directors have many skills and requirements, starting with a bachelor's or master's degree in business administration with classes in marketing, economics, business accounting, statistics, math, computer technology, and communications. Averaging at an annual salary of $42K, this career choice requires interaction across multiple departments to create promotional programs and events. $26-68 Create an ideal candidate profile
Common skills:- Website Content
- Marketing Campaigns
- Brand Marketing
- Press Releases
- Market Research
- Photoshop
- Ticket Sales
- Promotional Campaigns
- Promotional Materials
- Radio Station
- On-Air Promotions
- Event Planning
- FCC
Responsibilities:- Manage Facebook social media efforts.
- Manage and develop social platforms for Facebook and official website.
- Manage corporate marketing and communication functions, overseeing all promotional giveaways.
- Execute promotional radio campaigns, create advertisements, manage social media accounts, coordinate DJ events and design innovative graphics.
- Conduct site visits; reviewing and consulting on local advertising, competitive positioning, outbound marketing strategies and co-op opportunities.
- Write & direct multiple YouTube videos per season to promote each homestand.
Make a budget
Including a salary range in your director, marketing & promotions job description helps attract top candidates to the position. A director, marketing & promotions salary can be affected by several factors, such as geography, experience, seniority, certifications, and the prestige of the hiring company.
For example, the average salary for a director, marketing & promotions in South Dakota may be lower than in Rhode Island, and an entry-level director, marketing & promotions usually earns less than a senior-level director, marketing & promotions. Additionally, a director, marketing & promotions with certifications may command a higher salary, and working for a well-known company or start-up may also impact an employee's pay.
Average director, marketing & promotions salary
$73,976yearly
$35.57 hourly rateEntry-level director, marketing & promotions salary$40,000 yearly salaryUpdated January 23, 2026Average director, marketing & promotions salary by state
Rank State Avg. salary Hourly rate 1 California $89,451 $43 2 New York $88,858 $43 3 Illinois $78,782 $38 4 Texas $78,302 $38 5 Florida $68,057 $33 6 Idaho $65,788 $32 7 Colorado $63,187 $30 8 Wisconsin $57,927 $28 Average director, marketing & promotions salary by company
Rank Company Average salary Hourly rate Job openings 1 iHeartMedia $115,876 $55.71 51 2 Univision Communications $111,718 $53.71 7 3 Hoffmann-LA Roche Inc $110,429 $53.09 4 4 E & S Inc $80,173 $38.54 5 University of Colorado Boulder $66,773 $32.10 6 University of Houston $60,468 $29.07 2 7 Idaho State University $58,889 $28.31 1 8 University of Wisconsin System $58,265 $28.01 2 9 Constellation Brands $27,505 $13.22 1 Writing a director, marketing & promotions job description
A job description for a director, marketing & promotions role includes a summary of the job's main responsibilities, required skills, and preferred background experience. Including a salary range can also go a long way in attracting more candidates to apply, and showing the first name of the hiring manager can also make applicants more comfortable. As an example, here's a director, marketing & promotions job description:
Director, marketing & promotions job description example
Post your job
There are various strategies that you can use to find the right director, marketing & promotions for your business:
- Consider promoting from within or recruiting from your existing workforce.
- Ask for referrals from friends, family members, and current employees.
- Attend job fairs at local colleges to find candidates who meet your education requirements.
- Use social media platforms like LinkedIn, Facebook, and Twitter to reach potential job candidates.
- Post your director, marketing & promotions job on Zippia to find and recruit director, marketing & promotions candidates who meet your exact specifications.
- Use field-specific websites such as swipe files, exit five, marketinghire, american marketing association.
- Post a job on free websites.
Interview candidates
Recruiting directors, marketing & promotions requires you to bring your A-game to the interview process. The first interview should introduce the company and the role to the candidate as much as they present their background experience and reasons for applying for the job. During later interviews, you can go into more detail about the technical details of the job and ask behavioral questions to gauge how they'd fit into your current company culture.
Remember to include a few questions that allow candidates to expand on their strengths in their own words. Asking about their unique skills might reveal things you'd miss otherwise. At this point, good candidates can move on to the technical interview.
The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.
Send a job offer and onboard your new director, marketing & promotions
Once you've selected the best director, marketing & promotions candidate for the job, it's time to write an offer letter. In addition to salary, this letter should include details about the benefits and perks you offer the candidate. Ensuring that your offer is competitive is essential, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and you should be open to discussion. After you reach an agreement, the final step is formalizing the agreement with a contract.
It's also good etiquette to follow up with applicants who don't get the job by sending them an email letting them know that the position has been filled.
After that, you can create an onboarding schedule for a new director, marketing & promotions. Human Resources and the hiring manager should complete Employee Action Forms. Human Resources should also ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc., and that new employee files are created.
Go through the hiring process checklist
- Determine employee type (full-time, part-time, contractor, etc.)
- Submit a job requisition form to the HR department
- Define job responsibilities and requirements
- Establish budget and timeline
- Determine hiring decision makers for the role
- Write job description
- Post job on job boards, company website, etc.
- Promote the job internally
- Process applications through applicant tracking system
- Review resumes and cover letters
- Shortlist candidates for screening
- Hold phone/virtual interview screening with first round of candidates
- Conduct in-person interviews with top candidates from first round
- Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
- Conduct background checks on top candidates
- Check references of top candidates
- Consult with HR and hiring decision makers on job offer specifics
- Extend offer to top candidate(s)
- Receive formal job offer acceptance and signed employment contract
- Inform other candidates that the position has been filled
- Set and communicate onboarding schedule to new hire(s)
- Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)
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How much does it cost to hire a director, marketing & promotions?
Before you start to hire directors, marketing & promotions, it pays to consider both the one-off costs like recruitment, job promotion, and onboarding, as well as the ongoing costs of an employee's salary and benefits. While most companies that hire directors, marketing & promotions pay close attention to the initial cost of hiring, ongoing costs are much more significant in the long run.
The median annual salary for directors, marketing & promotions is $73,976 in the US. However, the cost of director, marketing & promotions hiring can vary a lot depending on location. Additionally, hiring a director, marketing & promotions for contract work or on a per-project basis typically costs between $19 and $65 an hour.
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Updated January 23, 2026