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Director, marketing & promotions skills for your resume and career

Updated January 8, 2025

4 min read

Quoted experts

Erin Steffes Ph.D.,

Erin Steffes Ph.D.

Below we've compiled a list of the most critical director, marketing & promotions skills. We ranked the top skills for directors, marketing & promotions based on the percentage of resumes they appeared on. For example, 11.5% of director, marketing & promotions resumes contained website content as a skill. Continue reading to find out what skills a director, marketing & promotions needs to be successful in the workplace.

15 director, marketing & promotions skills for your resume and career

1. Website Content

Here's how directors, marketing & promotions use website content:

Managed social media presence across relevant platforms and updated website content.
Created marketing materials, developed website content, and pioneered successful promotional campaign across print, media, and internet platforms.

2. Marketing Campaigns

Here's how directors, marketing & promotions use marketing campaigns:

Provided strategic leadership and planning of sports and trade marketing campaigns, maintained client relationships and oversaw day-to-day project execution.
Developed and implemented procedures, secured permits and negotiated agreements for cluster events and integrated marketing campaigns for clients.

3. Brand Marketing

Here's how directors, marketing & promotions use brand marketing:

Crafted brand marketing strategy for Intel's industry technology leadership in multiprocessing microprocessor architecture, communications technology, and manufacturing capabilities.
Developed and executed brand marketing strategies and tactical plans, including overseeing product positioning, advertising, pricing and consumer promotions.

4. Press Releases

Here's how directors, marketing & promotions use press releases:

Prepared all media-related materials including press releases, newsletters and entertainment guides.
Coordinated and implemented all PR and communication efforts, including formal press releases and product placement and sampling opportunities.

5. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how directors, marketing & promotions use market research:

Collaborated with market research to annually measure and analyze customer satisfaction scores against marketing strategies, plans and initiatives.
Collected and analyze market research data in an effort to stay atop of consumer buying tendencies and purchasing habits.

6. Photoshop

Here's how directors, marketing & promotions use photoshop:

Generated reports and analytics Photoshop including open rates, click rates, campaign tracking and retargeting using Google Analytics.
Designed and developed marketing collateral using PhotoShop and InDesign.

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7. Ticket Sales

Ticket sale is the selling of the rights to be a part of a sports event or show. The ticket sale grants each buyer access to the show or event and leaves everyone who isn't buying out of the show. It can also be referred to as the sums of money generated from the sale of tickets for an event or sports show. Over the years, laws have been enacted to prohibit the resale of tickets by unauthorized sellers.

Here's how directors, marketing & promotions use ticket sales:

Actuated promotional events to generate ticket sales and awareness.
Monitored on-sales, in real time & tracked daily ticket counts to ascertain efforts to achieve maximum ticket sales & sell-outs.

8. Promotional Campaigns

Here's how directors, marketing & promotions use promotional campaigns:

Managed several teams of qualified field operatives for daily promotional campaigns to support station events.
Created and executed various Social Media promotional campaigns through stations' Facebook/Twitter accounts.

9. Promotional Materials

Promotional material is any document or article - written, printed, graphic, electronic, audio, or video presentation, distributed or made available in whole or in part on behalf of a product, cause, idea, person, or business for promotion, advertisement, announcement or direction. Promotional materials are used to make a business stand out from its competitors and to engage the target audience.

Here's how directors, marketing & promotions use promotional materials:

Planned and publicized all events, including negotiating vendor contracts and designing promotional materials.
Identified and developed event strategies, and promotional materials for distribution.

10. Radio Station

A radio station is a station with the standard installations required to transmit audio sounds to a wider audience within a geographical region using radiofrequency waves. The audio sounds include news, music, sports information, jingles, press releases and statements, warnings, talk shows, and a large variety of content that can be transmitted to listeners. This is also called radio broadcasting which is the main role of a radio station. The broadcasting can be done on land, or via a satellite orbiting the earth as in satellite radios.

Here's how directors, marketing & promotions use radio station:

Coordinate and execute promotion and publicity campaigns for recording artists negotiating with radio stations and corporate sponsors.
Coordinated sales and programming departments to optimize radio station's performance and involvement within the African-American community.

11. Facebook

Here's how directors, marketing & promotions use facebook:

Manage team of specialists and oversee Facebook and Twitter editorial and promotional calendars.
Managed and developed social platforms for Facebook and official website.

12. On-Air Promotions

Here's how directors, marketing & promotions use on-air promotions:

Executed all aspects of department from designing station logo to on-air promotions.
Write, create and produce on-air promotions.

13. Event Planning

Here's how directors, marketing & promotions use event planning:

Spearheaded all Retail and Wholesale event planning activities from concept to execution / $2MM budget /250+ door distribution channel.
Coordinated all media event planning, including tours, live private radio events, and client meet and greets.

14. FCC

The Federal Communications Commission (FCC) is an autonomous agency of the US government that regulates all communication by television, radio, satellite, wire, and cable throughout the United States. The FCC holds jurisdiction over the fields of broadband access, homeland security, radio frequency use, fair competition, media responsibility, and public safety.

Here's how directors, marketing & promotions use fcc:

Maintain accurate records of contestants and ensure contests are conducted in accordance with FCC regulations and law.
Provided rules and certification for promotions while following Corporate and FCC standards which blocked fines.

15. FM

FM, which means frequency modulation, is a technology applied in computing, telecommunications, signal processing, and radio broadcasting. It encrypts data in a carrier wave by varying the immediate wave frequency.

Here's how directors, marketing & promotions use fm:

Directed the advertising, marketing and promotional efforts of a major FM station.
Initiated and executed promotions for multiple stations including FM and AM frequencies.

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What skills help Directors, Marketing & Promotions find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on director, marketing & promotions resumes?

Erin Steffes Ph.D.

Department Chair and Professor, Towson University

Entry-level marketing positions span a wide range of responsibilities, and as such, there are many different skill sets depending on the job itself. For example, many recent grads will pursue a position in digital marketing wherein proficiencies in search engine optimization, online advertising, web design, and data analytics are key skill sets. On the other hand, many recent grads pursue a career in sales wherein proficiencies in business development, networking, personal selling, and data analytics are valued. Someone hiring for a general marketing coordinator position would likely look for a candidate with a solid understanding of marketing theory and excellent critical and creative thinking skills.

What soft skills should all director, marketing & promotionss possess?

Erin Steffes Ph.D.

Department Chair and Professor, Towson University

Students often underestimate the importance of soft skills. To succeed in a marketing career, you need to be able to communicate effectively both verbally and in writing, work well in a team environment, use critical and creative thinking, and get along with others. On an individual level, successful marketers are typically good time managers, decisive, adaptable to change, good listeners, and open to feedback. Emotional intelligence plays a significant role in one's career progression and success.

What hard/technical skills are most important for director, marketing & promotionss?

Erin Steffes Ph.D.

Department Chair and Professor, Towson University

As a science and an art, marketing utilizes both soft skills and technical skills on a daily basis. While some technologies are industry-specific, having an understanding and basic mastery of data analysis, statistics, data visualization, digital marketing, marketing research, and customer relationship management will position a candidate well.

What director, marketing & promotions skills would you recommend for someone trying to advance their career?

Stephanie Dellande

Professor, Menlo College

Taking a gap year is a deliberate act, not flying by the seat of one's pants, i.e., just figuring things out as you go along. It entails establishing a plan prior to that year. Determining how the time will be spent is key to realizing a successful outcome. It is highly recommended to have a strategy on the specifics of what will be done during the year; otherwise, risk being unproductive. Reasons for taking a gap year are varied. Perhaps to reflect (on the past, present, future), ponder potential goals, and/or recalibrate. It is also a viable way to manage burnout. The gap year offers an opportunity to travel (experience other cultures), volunteer (for a cause of interest), learn new skills by experimenting with different types of jobs, etc. However, a gap year is not without its pitfalls. For example, it may be difficult going back to regular life, reinforcing the importance of having a plan at the outset.

What type of skills will young director, marketing & promotionss need?

Dr. Donald Siegel

Foundation Professor of Public Policy and Management and Director, Arizona State University

In our field, computer skills and proficiency with technology and data are in great demand (e.g., data analytics and engineering applications)

What technical skills for a director, marketing & promotions stand out to employers?

Ira Harris Ph.D.

Professor, General Faculty, Director, M.S. in Commerce Program, University of Virginia

Graduates must not be complacent and assume their skill base will endure over a long period; they must continue to engage and learn in order to understand changes in the landscape and add value. Beyond listing specific computer software or hardware skills, we know from working so closely with employers to place our students that they are looking for students who possess excellent communication skills - including technical communication. Along the lines of communicating, employers seek graduates with the ability to analyze and succinctly synthesize sometimes ambiguous information. Finally, showcasing flexibility and an interest in learning will be important to employers.

Do you want to know more?

List of director, marketing & promotions skills to add to your resume

The most important skills for a director, marketing & promotions resume and required skills for a director, marketing & promotions to have include:

Website Content
Marketing Campaigns
Brand Marketing
Press Releases
Market Research
Photoshop
Ticket Sales
Promotional Campaigns
Promotional Materials
Radio Station
Facebook
On-Air Promotions
Event Planning
FCC
FM
Marketing Mix
NCAA

Graphic Design
Athletic Events
Twitter
Giveaways
Community Events
Community Organizations
Program Directors
Direct Reports
Account Executives
R
Station Events
Promotional Events
In-Game Promotions
Promotional Strategies
Community Outreach
Instagram
Promotional Efforts

ROI
Promotional Calendar
Promotional Programs
Trade Shows
Community Relations
Media Management
Channel Marketing
Client Events
SEO
Social Media Management
Station Vehicles
Internship Program
Business Development
Remote Broadcasts
Media Buying
Corporate Sponsors

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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