What does a director, marketing & promotions do?
A director of marketing & promotions oversees and directs a company's marketing and branding strategies from planning to execution. They are usually in charge of managing marketing teams, organizing marketing and promotional programs, setting goals and guidelines, establishing timelines and budgets, and coordinating with key media partners, building positive relationships along the way. They also participate in developing marketing materials, negotiating with external parties, and solving issues if any arise. Moreover, as a director, it is their responsibility to lead teams while implementing company policies and standards.
Director, marketing & promotions responsibilities
Here are examples of responsibilities from real director, marketing & promotions resumes:
- Manage Facebook social media efforts.
- Manage and develop social platforms for Facebook and official website.
- Manage corporate marketing and communication functions, overseeing all promotional giveaways.
- Execute promotional radio campaigns, create advertisements, manage social media accounts, coordinate DJ events and design innovative graphics.
- Conduct site visits; reviewing and consulting on local advertising, competitive positioning, outbound marketing strategies and co-op opportunities.
- Write & direct multiple YouTube videos per season to promote each homestand.
- Create first database marketing strategy by targeting cultivation emails with opportunity status, behavior, latency, and motivation.
Director, marketing & promotions skills and personality traits
We calculated that 12% of Directors, Marketing & Promotions are proficient in Website Content, Marketing Campaigns, and Brand Marketing. They’re also known for soft skills such as Analytical skills, Communication skills, and Creativity.
We break down the percentage of Directors, Marketing & Promotions that have these skills listed on their resume here:
- Website Content, 12%
Managed social media presence across relevant platforms and updated website content.
- Marketing Campaigns, 6%
Provided strategic leadership and planning of sports and trade marketing campaigns, maintained client relationships and oversaw day-to-day project execution.
- Brand Marketing, 5%
Crafted brand marketing strategy for Intel's industry technology leadership in multiprocessing microprocessor architecture, communications technology, and manufacturing capabilities.
- Press Releases, 5%
Prepared all media-related materials including press releases, newsletters and entertainment guides.
- Market Research, 4%
Collaborated with market research to annually measure and analyze customer satisfaction scores against marketing strategies, plans and initiatives.
- Photoshop, 3%
Generated reports and analytics Photoshop including open rates, click rates, campaign tracking and retargeting using Google Analytics.
"website content," "marketing campaigns," and "brand marketing" are among the most common skills that directors, marketing & promotions use at work. You can find even more director, marketing & promotions responsibilities below, including:
Analytical skills. One of the key soft skills for a director, marketing & promotions to have is analytical skills. You can see how this relates to what directors, marketing & promotions do because "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." Additionally, a director, marketing & promotions resume shows how directors, marketing & promotions use analytical skills: "coordinate prizing for on-air, online and station events to build a station database, build listenership and increase brand awareness. "
Communication skills. Many director, marketing & promotions duties rely on communication skills. "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process," so a director, marketing & promotions will need this skill often in their role. This resume example is just one of many ways director, marketing & promotions responsibilities rely on communication skills: "managed community and client relationships through various communication strategies, inter-clientele networking, and community outreach. "
Creativity. This is an important skill for directors, marketing & promotions to perform their duties. For an example of how director, marketing & promotions responsibilities depend on this skill, consider that "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." This excerpt from a resume also shows how vital it is to everyday roles and responsibilities of a director, marketing & promotions: "track giveaways and promotional item inventory. ".
Interpersonal skills. A big part of what directors, marketing & promotions do relies on "interpersonal skills." You can see how essential it is to director, marketing & promotions responsibilities because "managers must deal with a range of people in different roles, both inside and outside the organization." Here's an example of how this skill is used from a resume that represents typical director, marketing & promotions tasks: "integrated project management experience with interpersonal, communications, financial, and leadership skills. "
Organizational skills. Another common skill required for director, marketing & promotions responsibilities is "organizational skills." This skill comes up in the duties of directors, marketing & promotions all the time, as "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." An excerpt from a real director, marketing & promotions resume shows how this skill is central to what a director, marketing & promotions does: "developed organizational process assets and project management infrastructure, using industry-standard tools, and pmi best practices. "
The three companies that hire the most director, marketing & promotionss are:
- Gilead Sciences23 directors, marketing & promotions jobs
- iHeartMedia2 directors, marketing & promotions jobs
- Constellation Brands1 directors, marketing & promotions jobs
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Compare different directors, marketing & promotions
Director, marketing & promotions vs. Promotion manager
A promotion manager plans and directs campaigns to promote products and services they are selling through contests, giveaways, or coupons. He/she is responsible for the development and implementation of promotion schedules to attract more customers by coordinating with finance, sales, legal, and marketing departments. Having strong project management and interpersonal skills and previous experience in sales promotion, he/she can increase short-term sales and improve their results through other marketing programs.
While similarities exist, there are also some differences between directors, marketing & promotions and promotion manager. For instance, director, marketing & promotions responsibilities require skills such as "website content," "marketing campaigns," "photoshop," and "fcc." Whereas a promotion manager is skilled in "powerpoint," "pos," "payroll," and "market trends." This is part of what separates the two careers.
The education levels that promotion managers earn slightly differ from directors, marketing & promotions. In particular, promotion managers are 2.5% less likely to graduate with a Master's Degree than a director, marketing & promotions. Additionally, they're 0.2% less likely to earn a Doctoral Degree.Director, marketing & promotions vs. Promotions director
Promotions Directors have many skills and requirements, starting with a bachelor's or master's degree in business administration with classes in marketing, economics, business accounting, statistics, math, computer technology, and communications. Averaging at an annual salary of $42K, this career choice requires interaction across multiple departments to create promotional programs and events.
Each career also uses different skills, according to real director, marketing & promotions resumes. While director, marketing & promotions responsibilities can utilize skills like "website content," "marketing campaigns," "market research," and "marketing mix," promotions directors use skills like "live events," "promotional giveaways," "local events," and "morning show."
In general, promotions directors achieve similar levels of education than directors, marketing & promotions. They're 4.6% less likely to obtain a Master's Degree while being 0.2% less likely to earn a Doctoral Degree.Director, marketing & promotions vs. Consultant/marketing director
A consultant/marketing director is responsible for conducting data and statistical analysis of the current market trends to identify opportunities that would strengthen the company's brand image on the market. Consultant/marketing directors evaluate the company's marketing techniques and determine methods to improve promotional campaigns and media presence. They also research consumers' demands and acquire resources that would generate more revenue and increase the company's profitability. A consultant/marketing director must have excellent communication and organizational skills, especially in leading the team to achieve sales goals and objectives.
There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, a director, marketing & promotions is likely to be skilled in "website content," "marketing campaigns," "brand marketing," and "photoshop," while a typical consultant/marketing director is skilled in "project management," "healthcare," "customer relationships," and "business process."
When it comes to education, consultant/marketing directors tend to earn higher degree levels compared to directors, marketing & promotions. In fact, they're 8.9% more likely to earn a Master's Degree, and 2.7% more likely to graduate with a Doctoral Degree.Director, marketing & promotions vs. Marketing lead
A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
Types of director, marketing & promotions
Updated January 8, 2025
