How To Become A Director, Membership Marketing: What It Is and Career Path

What is a director, membership marketing and how to become one

Updated January 8, 2025

3 min read

Quoted experts

Stephanie Dellande,

Richard Tate

There is more than meets the eye when it comes to being a director, membership marketing. For example, did you know that they make an average of $35.53 an hour? That's $73,900 a year! Between 2018 and 2028, the career is expected to grow 10% and produce 33,700 job opportunities across the U.S.

What general advice would you give to a director, membership marketing?

Stephanie Dellande

Professor, Menlo College

Most likely, some 2020 graduates are feeling discouraged about their future. Particularly for those in fields in which job opportunities are generally less abundant, e.g., communication, psychology, majority of the humanities. Young adults, ages 18-35 years, have experienced and/or are experiencing, directly or indirectly, some of the country's most difficult times, the great recession December 2007 - June 2009, for many much longer, and now the COVID-19 pandemic of 2020. Fortunately, or unfortunately, Congress has a significant role in determining the timeline of the fate of COVID-19 and a thriving economy. While the well-being (physical, financial, emotional, educational) of the American people is top of mind for this administration, if the economy is going to recover in a more expedient way, congress ultimately must agree to the administration's proposed recommendations, bills. If they do, recent graduates will likely be in good stead. It would be in the best interest of graduates to take a mindful approach (Celsi, Nelson, Dellande, Gilly, 2017) to their career. While the economy is in a state of collapse, young adults may have a difficult time launching their career. However, food for thought, accepting most any work although it may not be in a preferred field is suggested. Also recommended, while in a less desirable position, take advantage of or create opportunities to perform tasks related or only tangentially related to an aspirational career. Doing so will likely go a long way in helping to realize an ideal position.

ScoreDirector, Membership MarketingUS Average

Salary

5.8

Avg. Salary $73,900

Avg. Salary $59,228

Stability level

7.5

Growth rate 10%

Growth rate 0.3%

Diversity

3.1

Race

American Indian and Alaska Native 0.23%

Asian 8.15%

Black or African American 3.04%

Hispanic or Latino 8.67%

Unknown 5.32%

White 74.58%

Gender

female 70.36%

male 29.64%

Age - 38

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 38

Stress level

7.5

Stress level is high

7.1 - high

Complexity level

9.0

Complexity level is advanced

7 - challenging

Work life balance

3.5

Work life balance is poor

6.4 - fair

Key steps to become a director, membership marketing

Explore director, membership marketing education requirements

Most common director, membership marketing degrees

Bachelor's

78.8 %

Master's

9.8 %

Associate

7.8 %

Start to develop specific director, membership marketing skills

Skills	Percentages
Website Content	12.90%
Membership Sales	8.23%
Customer Service	7.68%
Membership Development	6.04%
Press Releases	3.83%

Complete relevant director, membership marketing training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New directors, membership marketing learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a director, membership marketing based on U.S. Bureau of Labor Statistics data and data from real director, membership marketing resumes.

Research director, membership marketing duties and responsibilities

Develop and manage strategic B2C and B2B integrate marketing plans leveraging digital and traditional marketing efforts.
Examine effectiveness of boost Facebook posts and purchase advertisements.
Conceive company offerings and strategic packages for analytics, optimization, marketing operations, campaign management and architecture service lines.
Develop SaaS application for tracking sponsorship impact against corporate objectives.

Get director, membership marketing experience

Generally, it takes 8-10 years to become a director, membership marketing. The most common roles before becoming a director, membership marketing include marketing manager, marketing director team lead and account executive.

Prepare your director, membership marketing resume

When your background is strong enough, you can start writing your director, membership marketing resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a director, membership marketing resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable director, membership marketing resume templates

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