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Director, membership marketing skills for your resume and career

Updated January 8, 2025

4 min read

Quoted experts

Erin Steffes Ph.D.,

Erin Steffes Ph.D.

Below we've compiled a list of the most critical director, membership marketing skills. We ranked the top skills for directors, membership marketing based on the percentage of resumes they appeared on. For example, 12.9% of director, membership marketing resumes contained website content as a skill. Continue reading to find out what skills a director, membership marketing needs to be successful in the workplace.

15 director, membership marketing skills for your resume and career

1. Website Content

Here's how directors, membership marketing use website content:

Managed social media presence across relevant platforms and updated website content.
Developed electronic newsletter content, association website content, and social media content.

2. Membership Sales

Membership sales is a process whereby a potential customer (prospect) joins a platform, group, or club, convincing them of its benefits, and closes the deal. Like every process, each step plays an important role in the overall success of the sales pitch.

Here's how directors, membership marketing use membership sales:

Organized and executed monthly membership appreciation events to promote membership sales and program registration.
Maintain membership sales function increasing customer satisfaction.

3. Customer Service

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

Here's how directors, membership marketing use customer service:

Train and supervise staff in processes and customer service related to member development and industry certification and education.
Directed operations for customer service quality, annual renewals, database integrity, and online membership directory.

4. Membership Development

Here's how directors, membership marketing use membership development:

Report to the Board of Directors to advise on membership development, marketing, adviser training, and communication matters.
Coordinate committees, staff and board of director membership development programs.

5. Press Releases

Here's how directors, membership marketing use press releases:

Coordinated and managed distribution of nine national and/or regional press releases annually.
Expanded on and offline branding opportunities by producing press releases, member newsletters, and a media affiliate program.

6. Member Events

Here's how directors, membership marketing use member events:

Worked with food and beverage staff to implement member events.
Created well received new member and prospective member events Learned standard levels of service, operations and procedures for country club.

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7. Membership Program

A membership program is one where an organization asks their potential clients or customers to invest something either their time or money or certain actions. And in return, those people become affiliated with the organization for a specified period. Membership programs are a great way to connect people and bring them around a particular profession or an interest.

Here's how directors, membership marketing use membership program:

Developed and executed a successful and comprehensive membership program to increase new members and retain current membership base.
Designed, prepared and produced all promotional collateral and documentation for all membership programs.

8. Community Organizations

Community organizations refers to a form of social or volunteer work that focuses on bettering a community. This may be a community defined by geographic boundaries or by a person's racial or sexual identity. These organizations are often nonprofits that help groups of people affected by natural disasters or hate crimes.

Here's how directors, membership marketing use community organizations:

Developed effective working relationships with service groups, community organizations, and companies.
Develop and maintain and extend relationships with community organizations to expand marketing and development opportunities to support Girl Scouts.

9. Membership Dues

Here's how directors, membership marketing use membership dues:

Developed and administered strategy to achieve annual budgeted membership dues revenue of $1.16 million.
Generated $4 million in revenue per year from membership dues and library subscription sales.

10. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how directors, membership marketing use market research:

Developed, implemented and managed annual market research studies, strategic reports, marketing plans and budgets.
Conducted extensive market research using focus groups, surveys, data analysis, and website reports.

11. Member Satisfaction

Here's how directors, membership marketing use member satisfaction:

Implemented new programs and public relations strategies through community outreach events to increase retention and member satisfaction.
Improved member satisfaction by encouraging employee involvement with members.

12. Community Outreach

Here's how directors, membership marketing use community outreach:

Developed and executed a Community Outreach Program, bringing the City and its new leaders into the Club.
Identified specific program needs regarding community outreach and developed methodologies to assist clients in affecting behavioral change in target populations.

13. Facebook

Here's how directors, membership marketing use facebook:

Create messages and posts for Club Broadcast e-blasts, Facebook, Twitter, and other Social Media outlets.
Manage all social media efforts - including the association's presence on Facebook, LinkedIn and Twitter.

14. Member Retention

Here's how directors, membership marketing use member retention:

Developed and executed comprehensive advertising/marketing strategies to increase member retention and economic development of the region.
Organized and designed the production of membership kits, brochures and promotional letters for direct mail and member retention programs.

15. Membership Database

Here's how directors, membership marketing use membership database:

Maintained membership database and member records.
Integrated Membership Database, created new marketing materials and transitioned all systems to NECSEMA

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What skills help Directors, Membership Marketing find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on director, membership marketing resumes?

Erin Steffes Ph.D.

Department Chair and Professor, Towson University

Entry-level marketing positions span a wide range of responsibilities, and as such, there are many different skill sets depending on the job itself. For example, many recent grads will pursue a position in digital marketing wherein proficiencies in search engine optimization, online advertising, web design, and data analytics are key skill sets. On the other hand, many recent grads pursue a career in sales wherein proficiencies in business development, networking, personal selling, and data analytics are valued. Someone hiring for a general marketing coordinator position would likely look for a candidate with a solid understanding of marketing theory and excellent critical and creative thinking skills.

What soft skills should all director, membership marketings possess?

Erin Steffes Ph.D.

Department Chair and Professor, Towson University

Students often underestimate the importance of soft skills. To succeed in a marketing career, you need to be able to communicate effectively both verbally and in writing, work well in a team environment, use critical and creative thinking, and get along with others. On an individual level, successful marketers are typically good time managers, decisive, adaptable to change, good listeners, and open to feedback. Emotional intelligence plays a significant role in one's career progression and success.

What hard/technical skills are most important for director, membership marketings?

Erin Steffes Ph.D.

Department Chair and Professor, Towson University

As a science and an art, marketing utilizes both soft skills and technical skills on a daily basis. While some technologies are industry-specific, having an understanding and basic mastery of data analysis, statistics, data visualization, digital marketing, marketing research, and customer relationship management will position a candidate well.

What director, membership marketing skills would you recommend for someone trying to advance their career?

Stephanie Dellande

Professor, Menlo College

Taking a gap year is a deliberate act, not flying by the seat of one's pants, i.e., just figuring things out as you go along. It entails establishing a plan prior to that year. Determining how the time will be spent is key to realizing a successful outcome. It is highly recommended to have a strategy on the specifics of what will be done during the year; otherwise, risk being unproductive. Reasons for taking a gap year are varied. Perhaps to reflect (on the past, present, future), ponder potential goals, and/or recalibrate. It is also a viable way to manage burnout. The gap year offers an opportunity to travel (experience other cultures), volunteer (for a cause of interest), learn new skills by experimenting with different types of jobs, etc. However, a gap year is not without its pitfalls. For example, it may be difficult going back to regular life, reinforcing the importance of having a plan at the outset.

What technical skills for a director, membership marketing stand out to employers?

Ira Harris Ph.D.

Professor, General Faculty, Director, M.S. in Commerce Program, University of Virginia

Graduates must not be complacent and assume their skill base will endure over a long period; they must continue to engage and learn in order to understand changes in the landscape and add value. Beyond listing specific computer software or hardware skills, we know from working so closely with employers to place our students that they are looking for students who possess excellent communication skills - including technical communication. Along the lines of communicating, employers seek graduates with the ability to analyze and succinctly synthesize sometimes ambiguous information. Finally, showcasing flexibility and an interest in learning will be important to employers.

Do you want to know more?

List of director, membership marketing skills to add to your resume

The most important skills for a director, membership marketing resume and required skills for a director, membership marketing to have include:

Website Content
Membership Sales
Customer Service
Membership Development
Press Releases
Member Events
Membership Program
Community Organizations
Membership Dues
Market Research
Member Satisfaction
Community Outreach
Facebook
Member Retention
Membership Database
Public Relations Efforts
Event Planning

Facility Tours
Promotional Materials
Community Events
Twitter
Membership Growth
Strategic Plan
Private Club
Club Membership
Trade Shows
Member Relations
Program Directors
Retention Programs
Social Events
Member Communications
Departmental Budget
Member Engagement
Staff Liaison

Member Service
Rebranding
Club Website
Retention Efforts
Club Events
Membership Campaigns
Local Businesses
Governors
Member Recruitment
Copywriting
External Communications
Retention Rate
Member Benefits
Membership Revenue
Corporate Accounts
Costco

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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