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Become A Director New Business Development

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Working As A Director New Business Development

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $126,000

    Average Salary

What Does A Director New Business Development Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Director New Business Development

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Director New Business Development Career Paths

Director New Business Development
Business Development Director
Senior Director Of Business Development
13 Yearsyrs
Business Development Director
11 Yearsyrs
Vice President
Executive Vice President
11 Yearsyrs
Director
Sales Vice President
12 Yearsyrs
President
President & Chief Operating Officer
13 Yearsyrs
Sales Vice President
Sales And Marketing Vice President
11 Yearsyrs
Sales And Marketing Vice President
Vice President & General Manager
12 Yearsyrs
Senior Vice President
Senior Vice President, Sales
14 Yearsyrs
Executive Director
Regional Vice President
11 Yearsyrs
Managing Director
Chief Marketing Officer
10 Yearsyrs
Vice President & General Manager
Executive Vice President Of Sales
13 Yearsyrs
Marketing Vice President
Senior Vice President Of Marketing
13 Yearsyrs
Marketing Vice President
10 Yearsyrs
Senior Director
Vice President Of Information Technology
12 Yearsyrs
Executive Vice President
Client Services Director
9 Yearsyrs
President/Chief Executive Officer
Director Of Strategy
11 Yearsyrs
Founder And Chief Executive Officer
Product Director
11 Yearsyrs
Chief Operating Officer
Partner-Director
10 Yearsyrs
Creative Director
Marketing Director
7 Yearsyrs
Regional Vice President
Development Vice President
10 Yearsyrs
Development Vice President
Vice President Product Development
13 Yearsyrs
Director, Product Marketing
Senior Director Of Marketing
12 Yearsyrs
Director, Product Marketing
11 Yearsyrs
Brand Director
Director, Global Marketing
12 Yearsyrs
Brand Director
10 Yearsyrs
Senior Director Of Business Development
Vice President, Corporate Development
12 Yearsyrs
Director Of Strategy
Product Management Director
12 Yearsyrs
Assistant Vice President
Manager, Assistant Vice President
7 Yearsyrs
Chief Executive Officer
Director Of Talent Acquisition
11 Yearsyrs
Director, Global Marketing
Director Of Sales And Marketing
9 Yearsyrs
Director, Global Business Development
Director Of Global Sales
13 Yearsyrs
Vice President Product Development
Executive Vice President Marketing
11 Yearsyrs
Advertising Director
Account Director
9 Yearsyrs
Director Of Sales And Operations
Vice President Of Sales & Operations
11 Yearsyrs
Director Of Sales And Operations
10 Yearsyrs
Technical Director
Vice President Of Engineering
13 Yearsyrs
Senior Vice President, Sales
Director, Strategic Accounts
13 Yearsyrs
Director Of Communications And Marketing
Vice President Of Marketing & Communications
12 Yearsyrs
Director Of Communications And Marketing
9 Yearsyrs
Operations Vice President
Vice President Of Global Operations
15 Yearsyrs
Finance Director
Senior Director Of Finance
14 Yearsyrs
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Do you work as a Director New Business Development?

Help others decide if this is a good career for them

Average Length of Employment
Top Careers Before Director New Business Development
Director 4.5%
Manager 4.4%
Top Careers After Director New Business Development
Consultant 6.4%
President 6.3%
Director 5.7%
Principal 3.2%

Do you work as a Director New Business Development?

Average Yearly Salary
$126,000
View Detailed Salary Report
$80,000
Min 10%
$126,000
Median 50%
$126,000
Median 50%
$126,000
Median 50%
$126,000
Median 50%
$126,000
Median 50%
$126,000
Median 50%
$126,000
Median 50%
$199,000
Max 90%
Best Paying Company
Living Spaces
Highest Paying City
Bellevue, WA
Highest Paying State
Washington
Avg Experience Level
3.1 years
How much does a Director New Business Development make at top companies?
The national average salary for a Director New Business Development in the United States is $127,022 per year or $61 per hour. Those in the bottom 10 percent make under $80,000 a year, and the top 10 percent make over $200,000.

Real Director New Business Development Salaries

Job Title Company Location Start Date Salary
Director, New Business Development Murata Electronics North America, Inc. Foster City, CA Mar 30, 2016 $206,731
Sales Director New Business Ericsson Inc. Bellevue, WA May 11, 2015 $158,995 -
$225,000
Director, New Business Development RSE Ventures, LLC New York, NY Mar 30, 2015 $150,000 -
$200,000
Director of New Business Development Blue 105 Corporation Burbank, CA Apr 30, 2014 $144,000
Managing Director, New Business Development and SA Northwire, Inc. Osceola, WI Oct 15, 2011 $130,000
Director of New Business Development Avroko Design LLC New York, NY Aug 09, 2016 $125,000
Director of New Business Development Dacharry & Ocampo LLC Sunrise, FL Oct 01, 2012 $125,000
Director of New Business Development Call Center Management, Inc. Denver, CO Jun 27, 2011 $125,000 -
$175,000
Director of New Business Development Target Corporation Minneapolis, MN Jun 21, 2010 $124,030
Director of New Business Development MOAC Mall Holdings LLC New York, NY Sep 14, 2016 $120,000
Director New Business Development Cintas Corporation Mason, OH Oct 01, 2009 $120,000 -
$130,000
Sales Director New Business Ericsson Inc. Bellevue, WA May 11, 2015 $116,800 -
$225,000
Director New Business Development Target Corporation Minneapolis, MN Jun 01, 2010 $106,933
Director of New Business Development Off The Wall Company, Inc. Bedford, NH Feb 20, 2012 $100,000
Director of New Business Development Off The Wall Company, LLC Bedford, NH Feb 22, 2012 $100,000
Director of New Business Development Off The Wall Company, LLC Bedford, NH Feb 20, 2012 $100,000
Director New Business (Mashup Partners) Omnicom Media Group Holdings Inc. New York, NY Oct 01, 2010 $98,000
Director, Marketing and New Business Development The Advisory Board Company Washington, DC Feb 24, 2016 $89,024
Director of New Business Development Local Motors, Inc. Chandler, AZ Nov 23, 2011 $89,000
Director-Engineering & New Parts & Development S&V Industries Inc. Fairlawn, OH Sep 30, 2012 $82,368 -
$84,700
Director of New Business Development Xtreme Information USA Ltd. New York, NY Jan 26, 2012 $76,000
Director of New Business Development Xtreme Information USA Ltd. New York, NY Oct 22, 2011 $76,000
Director of New Business Development Xtreme Information USA Ltd. New York, NY Nov 15, 2011 $76,000
Director of Engineering and New Developments ADC Finishing Inc. York, SC Sep 07, 2012 $75,000
Director of New Business Development International Security Defense Systems LLC Dallas, TX Oct 01, 2010 $75,000
Account Director, New Business Development MDEA, Inc. New York, NY Sep 20, 2012 $70,000
Director, Marketing and New Business Development The Advisory Board Company Washington, DC Sep 07, 2015 $68,900

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Top Skills for A Director New Business Development

  1. Business Development
  2. Sales Strategies
  3. New Product Development
You can check out examples of real life uses of top skills on resumes here:
  • Oversee new business development initiatives along with identifying partnership activation opportunities with current and potential clients.
  • Launched new elementary digital supplemental offering including development, pricing models, and go-to-market sales strategies.
  • Assisted in/produced feasibility studies/business plans for new product development.
  • Developed and implemented corporate strategy to increase market share and overall profits.
  • Enhanced company capability portfolio by introducing new and diverse integrated marketing solutions to multiple new clients.

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Top 10 Best States for Directors New Business Development

  1. New York
  2. Virginia
  3. Colorado
  4. Rhode Island
  5. New Jersey
  6. California
  7. District of Columbia
  8. Washington
  9. Pennsylvania
  10. Texas
  • (3,313 jobs)
  • (1,677 jobs)
  • (1,048 jobs)
  • (188 jobs)
  • (1,296 jobs)
  • (7,427 jobs)
  • (557 jobs)
  • (1,347 jobs)
  • (1,623 jobs)
  • (3,475 jobs)

Director New Business Development Demographics

Gender

Male

63.8%

Female

28.7%

Unknown

7.5%
Ethnicity

White

65.0%

Hispanic or Latino

13.5%

Black or African American

11.2%

Asian

6.8%

Unknown

3.4%
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Foreign Languages Spoken

Spanish

46.3%

French

11.9%

Japanese

7.5%

Portuguese

6.0%

German

6.0%

Chinese

4.5%

Mandarin

3.0%

Arabic

3.0%

Russian

1.5%

Filipino

1.5%

Norwegian

1.5%

Bosnian

1.5%

Cantonese

1.5%

Greek

1.5%

Korean

1.5%

Croatian

1.5%
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Director New Business Development Education

Schools

University of Phoenix

10.6%

Ohio State University

6.8%

New York University

6.1%

University of Southern California

6.1%

University of Cincinnati

5.7%

University of Michigan - Ann Arbor

5.7%

Boston University

5.7%

Michigan State University

5.3%

Fairleigh Dickinson University

4.9%

Temple University

4.6%

Florida International University

4.6%

Boston College

4.2%

University of Wisconsin Extension

3.8%

Fordham University

3.8%

Southern Methodist University

3.8%

Purdue University

3.8%

Indiana University Bloomington

3.8%

Northeastern University

3.8%

George Washington University

3.4%

Florida State University

3.4%
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Majors

Business

32.0%

Marketing

16.2%

Communication

7.5%

Finance

6.8%

Management

6.3%

Psychology

3.8%

Political Science

3.3%

Accounting

2.5%

Education

2.3%

Journalism

2.3%

English

2.2%

Fine Arts

2.0%

Economics

2.0%

Computer Science

1.7%

Advertising

1.7%

Biology

1.7%

Mechanical Engineering

1.6%

Public Relations

1.5%

Law

1.4%

Graphic Design

1.3%
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Degrees

Bachelors

47.3%

Masters

28.3%

Other

15.9%

Associate

2.8%

Doctorate

2.8%

Certificate

2.5%

License

0.3%

Diploma

0.2%
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Top Director New Business Development Employers

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Director New Business Development Videos

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