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How to hire a director of admissions and marketing

Director of admissions and marketing hiring summary. Here are some key points about hiring directors of admissions and marketing in the United States:

  • There are a total of 8,167 directors of admissions and marketing in the US, and there are currently 96,312 job openings in this field.
  • The median cost to hire a director of admissions and marketing is $1,633.
  • Small businesses spend $1,105 per director of admissions and marketing on training each year, while large companies spend $658.
  • It takes between 36 and 42 days to fill the average role in the US.
  • It takes approximately 12 weeks for a new employee to reach full productivity levels.
  • HR departments typically allocate 15% of their budget towards recruitment efforts.
  • Pemberville, OH, has the highest demand for directors of admissions and marketing, with 3 job openings.

How to hire a director of admissions and marketing, step by step

To hire a director of admissions and marketing, you need to identify the specific skills and experience you want in a candidate, allocate a budget for the position, and advertise the job opening to attract potential candidates. To hire a director of admissions and marketing, you should follow these steps:

Here's a step-by-step director of admissions and marketing hiring guide:

  • Step 1: Identify your hiring needs
  • Step 2: Create an ideal candidate profile
  • Step 3: Make a budget
  • Step 4: Write a director of admissions and marketing job description
  • Step 5: Post your job
  • Step 6: Interview candidates
  • Step 7: Send a job offer and onboard your new director of admissions and marketing
  • Step 8: Go through the hiring process checklist
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  1. Identify your hiring needs

    Before you start hiring a director of admissions and marketing, identify what type of worker you actually need. Certain positions might call for a full-time employee, while others can be done by a part-time worker or contractor.

    Determine employee vs contractor status
    Is the person you're thinking of hiring a US citizen or green card holder?

    You should also consider the ideal background you'd like them a director of admissions and marketing to have before you start to hire. For example, what industry or field would you like them to have experience in, what level of seniority or education does the job require, and how much it'll cost to hire a director of admissions and marketing that fits the bill.

    This list shows salaries for various types of directors of admissions and marketing.

    Type of Director Of Admissions And MarketingDescriptionHourly rate
    Director Of Admissions And MarketingAdvertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.$25-39
    Planning DirectorPlanning Directors are members of the executive team or the top management of a company. They oversee the company's plans and the strategies involved in reaching company goals... Show more$43-92
    Product DirectorThe duties of a product director depend on one's place or industry of employment. Typically, their responsibilities revolve around overseeing the product development operations to ensure smooth flow and efficiency, devise strategies to improve processes, gather relevant data such as sales and customer feedback, and coordinate with different departments in developing new products and services... Show more$50-101
  2. Create an ideal candidate profile

    Common skills:
    • Patients
    • Admission Process
    • Facility Census
    • Rehabilitation
    • Customer Service
    • Medicare
    • Medicaid
    • Long-Term Care
    • Healthcare Professionals
    • Facility Tours
    • Admission Paperwork
    • Financial Professionals
    • State Regulations
    • Smooth Transition
    Check all skills
    Responsibilities:
    • Lead corporate rebranding and develop new core messaging to transition existing outdate business image.
    • Perform business office aspects including Medicare, HMO's and Medicaid authorizations and eligibility.
    • Maintain knowledge of current regulations governing Medicare, Medicaid, and private insurance company reimbursement.
    • Promote and demonstrate company core values during customer interfaces, conducting facility tours and assisting patients in making inform decisions.
    • Create and also monitor the company's Linkedin profile.
    • Provide copywriting, editing and proofread content to package design vendors.
  3. Make a budget

    Including a salary range in your director of admissions and marketing job description is a great way to entice the best and brightest candidates. A director of admissions and marketing salary can vary based on several factors:
    • Location. For example, directors of admissions and marketing' average salary in alabama is 25% less than in connecticut.
    • Seniority. Entry-level directors of admissions and marketing earn 37% less than senior-level directors of admissions and marketing.
    • Certifications. A director of admissions and marketing with a few certifications under their belt will likely demand a higher salary.
    • Company. Working for a prestigious company or an exciting start-up can make a huge difference in a director of admissions and marketing's salary.

    Average director of admissions and marketing salary

    $66,203yearly

    $31.83 hourly rate

    Entry-level director of admissions and marketing salary
    $52,000 yearly salary
    Updated December 27, 2025
  4. Writing a director of admissions and marketing job description

    A director of admissions and marketing job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. Below, you can find an example of a director of admissions and marketing job description:

    Director of admissions and marketing job description example

    v Must have, as a minimum, three (3) years of experience with demonstrated success in census development and occupancy management in a nursing home, or other related health care facility.

    v Knowledgeable of nursing and medical practices and procedures, as well as laws, regulations and guidelines pertaining to long-term care.

    Job Description

    v Plans, develops, organizes, implements, evaluates, and directs the overall operation of the Admissions department, as well as its programs and activities, in order to develop census goals while also maintaining compliance with current state and federal laws and regulations.

    v Evaluates and subsequently adjusts admission practices as needed based on reaching desired occupancy.

    v Ensures there is an open and collaborative relationship between the business office and the admissions office, both working toward shared facility goals for occupancy and collections.

    v Plans, develops and implements an external and internal census sales strategy with each admissions team member to build and maintain strong relationships with referral partners/sources such as hospitals, physicians, senior centers, department of human resources, home health agencies, hospices, etc.

    v Develops facility collaterals in conjunction with the Administrator. Provides information to referral partners when necessary to clearly communicate the services and offerings of the facility.

    v Identifies opportunities with new referral partners/sources and develops sales strategies to build relationships and communicate the facility’s services and offerings.

    v Maintains a listing of referral partners/sources, locations, and assignments with each external admissions sales team liaison.

    v Monitors and evaluates the implementation of the census sales strategy with each admissions team member. Examples of monitoring include but are not limited to observations of team members during interactions with referral partners/sources and “ride-a-longs” when in the field.

    v Maintains an accurate record of available beds at all times in the facility through the use of the facility’s daily census report, communication boards, room assignment listing, or other means as designated by the Administrator.

    v Maintains working knowledge of the facility’s practices related to all pay status types such as other insurances, Medicare A, Medicaid, Private, Veteran’s Administration contracts, and hospital contracts, etc.

    v Understands and analyzes facility fiscal health through monthly meetings with the Administrator and Business Office Manager related to net revenues and outstanding A/R as specified by the Administrator.

    v Makes the decision on each referral to admit or not admit. Consults with Director of Nursing, Administrator or other department heads as indicated based on the nature of the referral and established guidelines in the facility regarding clinical capabilities of the facility as reflected in the most recent Facility Assessment.

    v Ensures residents are admitted, transferred, and discharged from the facility software accurately on a daily basis.

    v Promotes teamwork, mutual respect, and effective communication.

    v Successfully executes census development strategies and plans.

    v Participates in the facility’s plan of correction response to an inspection survey and implements any follow-up as designated by the Administrator or Director of Nursing.

    Personal Skills and Traits Desired/ Physical Requirements/Working Conditions

    v Reads, writes, speaks, and understands the English language.

    v Ability to read, write, speak and understand the English language.

    v Must be a supportive team member, contribute to and be an example of team work.

    v Ability to make independent decisions when circumstances warrant such action.

    v Ability to deal tactfully with personnel, residents, family members, visitors, government agencies/personnel and the general public.

    v Must have patience, tact, and willingness to deal with difficult residents, family and staff.

    v Must be able to relay information concerning a resident’s condition.

    v Must not pose a threat to the health and safety of other individuals in the workplace.

    v Must be able to move intermittently throughout the workday.

    v Meets general health requirements according to facility policy, including medical and physical exams and checking immunity status to various infectious diseases.

    v Ability to work beyond normal working hours and on weekends and holidays when necessary.

    v Ability to assist in evacuation of residents during emergency situations.

    v Ability to bend, stoop, kneel, crouch, perform overhead lifting and perform other common physical movements as needed for the position.

    v May be subject to falls, burns from equipment, and/or odors throughout the day; encounter reactions from dust, tobacco smoke, disinfectants, and other air contaminants.

    v Subject to exposure to infectious waste, diseases and/or conditions which include AIDS, Coronavirus, Hepatitis B, and Tuberculosis.

    v May be subject to hostile or emotional residents, family members, visitors or personnel.

    v Communicates professionally and often with medical and nursing staff, and other departments.

    v Willing to be called-back during emergency conditions.

    v Works in office and throughout the facility.

    v Willing to work to task completion in spite of frequent interruptions.

    v Works beyond normal working hours and on weekends, holidays when necessary. On call 24 hours per day, 7 days per week.

  5. Post your job

    To find the right director of admissions and marketing for your business, consider trying out a few different recruiting strategies:

    • Consider internal talent. One of the most important sources of talent for any company is its existing workforce.
    • Ask for referrals. Reach out to friends, family members, and current employees and ask if they know or have worked with directors of admissions and marketing they would recommend.
    • Recruit at local colleges. Attend job fairs at local colleges to recruit directors of admissions and marketing who meet your education requirements.
    • Social media platforms. LinkedIn, Facebook and Twitter now have more than 3.5 billion users, and you can use social media to reach potential job candidates.
    To find director of admissions and marketing candidates, you can consider the following options:
    • Post your job opening on Zippia or other job search websites.
    • Use niche websites that focus on engineering and technology jobs, such as swipe files, exit five, marketinghire, american marketing association.
    • Post your job on free job posting websites.
  6. Interview candidates

    Your first interview with director of admissions and marketing candidates should focus on their interest in the role and background experience. As the hiring process goes on, you can learn more about how they'd fit into the company culture in later rounds of interviews.

    It's also good to ask about candidates' unique skills and talents. You can move on to the technical interview if a candidate is good enough for the next step.

    The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

  7. Send a job offer and onboard your new director of admissions and marketing

    Once you've found the director of admissions and marketing candidate you'd like to hire, it's time to write an offer letter. This should include an explicit job offer that includes the salary and the details of any other perks. Qualified candidates might be looking at multiple positions, so your offer must be competitive if you like the candidate. Also, be prepared for a negotiation stage, as candidates may way want to tweak the details of your initial offer. Once you've settled on these details, you can draft a contract to formalize your agreement.

    You should also follow up with applicants who don't get the job with an email letting them know that you've filled the position.

    After that, you can create an onboarding schedule for a new director of admissions and marketing. Human Resources and the hiring manager should complete Employee Action Forms. Human Resources should also ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc., and that new employee files are created.

  8. Go through the hiring process checklist

    • Determine employee type (full-time, part-time, contractor, etc.)
    • Submit a job requisition form to the HR department
    • Define job responsibilities and requirements
    • Establish budget and timeline
    • Determine hiring decision makers for the role
    • Write job description
    • Post job on job boards, company website, etc.
    • Promote the job internally
    • Process applications through applicant tracking system
    • Review resumes and cover letters
    • Shortlist candidates for screening
    • Hold phone/virtual interview screening with first round of candidates
    • Conduct in-person interviews with top candidates from first round
    • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
    • Conduct background checks on top candidates
    • Check references of top candidates
    • Consult with HR and hiring decision makers on job offer specifics
    • Extend offer to top candidate(s)
    • Receive formal job offer acceptance and signed employment contract
    • Inform other candidates that the position has been filled
    • Set and communicate onboarding schedule to new hire(s)
    • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)
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How much does it cost to hire a director of admissions and marketing?

Recruiting directors of admissions and marketing involves both the one-time costs of hiring and the ongoing costs of adding a new employee to your team. Your spending during the hiring process will mostly be on things like promoting the job on job boards, reviewing and interviewing candidates, and onboarding the new hire. Ongoing costs will obviously involve the employee's salary, but also may include things like benefits.

You can expect to pay around $66,203 per year for a director of admissions and marketing, as this is the median yearly salary nationally. This can vary depending on what state or city you're hiring in. If you're hiring for contract work or on a per-project basis, hourly rates for directors of admissions and marketing in the US typically range between $25 and $39 an hour.

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