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Director of admissions and marketing job description

Updated March 14, 2024
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Example director of admissions and marketing requirements on a job description

Director of admissions and marketing requirements can be divided into technical requirements and required soft skills. The lists below show the most common requirements included in director of admissions and marketing job postings.
Sample director of admissions and marketing requirements
  • Bachelor's degree in marketing, business or related field.
  • Minimum 5 years of marketing and admissions experience.
  • Demonstrated success in admissions and marketing.
  • Strong working knowledge of CRM software.
  • Familiarity with analytics tools and reporting.
Sample required director of admissions and marketing soft skills
  • Excellent interpersonal and communication skills.
  • Creative problem-solving abilities.
  • Ability to work independently and in a team environment.
  • Strong organizational and project management skills.
  • Proven ability to prioritize tasks and meet deadlines.

Director of admissions and marketing job description example 1

Alpine Home Care & Hospice director of admissions and marketing job description

v Must have, as a minimum, three (3) years of experience with demonstrated success in census development and occupancy management in a nursing home, or other related health care facility.

v Knowledgeable of nursing and medical practices and procedures, as well as laws, regulations and guidelines pertaining to long-term care.

Job Description

v Plans, develops, organizes, implements, evaluates, and directs the overall operation of the Admissions department, as well as its programs and activities, in order to develop census goals while also maintaining compliance with current state and federal laws and regulations.

v Evaluates and subsequently adjusts admission practices as needed based on reaching desired occupancy.

v Ensures there is an open and collaborative relationship between the business office and the admissions office, both working toward shared facility goals for occupancy and collections.

v Plans, develops and implements an external and internal census sales strategy with each admissions team member to build and maintain strong relationships with referral partners/sources such as hospitals, physicians, senior centers, department of human resources, home health agencies, hospices, etc.

v Develops facility collaterals in conjunction with the Administrator. Provides information to referral partners when necessary to clearly communicate the services and offerings of the facility.

v Identifies opportunities with new referral partners/sources and develops sales strategies to build relationships and communicate the facility’s services and offerings.

v Maintains a listing of referral partners/sources, locations, and assignments with each external admissions sales team liaison.

v Monitors and evaluates the implementation of the census sales strategy with each admissions team member. Examples of monitoring include but are not limited to observations of team members during interactions with referral partners/sources and “ride-a-longs” when in the field.

v Maintains an accurate record of available beds at all times in the facility through the use of the facility’s daily census report, communication boards, room assignment listing, or other means as designated by the Administrator.

v Maintains working knowledge of the facility’s practices related to all pay status types such as other insurances, Medicare A, Medicaid, Private, Veteran’s Administration contracts, and hospital contracts, etc.

v Understands and analyzes facility fiscal health through monthly meetings with the Administrator and Business Office Manager related to net revenues and outstanding A/R as specified by the Administrator.

v Makes the decision on each referral to admit or not admit. Consults with Director of Nursing, Administrator or other department heads as indicated based on the nature of the referral and established guidelines in the facility regarding clinical capabilities of the facility as reflected in the most recent Facility Assessment.

v Ensures residents are admitted, transferred, and discharged from the facility software accurately on a daily basis.

v Promotes teamwork, mutual respect, and effective communication.

v Successfully executes census development strategies and plans.

v Participates in the facility’s plan of correction response to an inspection survey and implements any follow-up as designated by the Administrator or Director of Nursing.

Personal Skills and Traits Desired/ Physical Requirements/Working Conditions

v Reads, writes, speaks, and understands the English language.

v Ability to read, write, speak and understand the English language.

v Must be a supportive team member, contribute to and be an example of team work.

v Ability to make independent decisions when circumstances warrant such action.

v Ability to deal tactfully with personnel, residents, family members, visitors, government agencies/personnel and the general public.

v Must have patience, tact, and willingness to deal with difficult residents, family and staff.

v Must be able to relay information concerning a resident’s condition.

v Must not pose a threat to the health and safety of other individuals in the workplace.

v Must be able to move intermittently throughout the workday.

v Meets general health requirements according to facility policy, including medical and physical exams and checking immunity status to various infectious diseases.

v Ability to work beyond normal working hours and on weekends and holidays when necessary.

v Ability to assist in evacuation of residents during emergency situations.

v Ability to bend, stoop, kneel, crouch, perform overhead lifting and perform other common physical movements as needed for the position.

v May be subject to falls, burns from equipment, and/or odors throughout the day; encounter reactions from dust, tobacco smoke, disinfectants, and other air contaminants.

v Subject to exposure to infectious waste, diseases and/or conditions which include AIDS, Coronavirus, Hepatitis B, and Tuberculosis.

v May be subject to hostile or emotional residents, family members, visitors or personnel.

v Communicates professionally and often with medical and nursing staff, and other departments.

v Willing to be called-back during emergency conditions.

v Works in office and throughout the facility.

v Willing to work to task completion in spite of frequent interruptions.

v Works beyond normal working hours and on weekends, holidays when necessary. On call 24 hours per day, 7 days per week.

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Director of admissions and marketing job description example 2

CarDon & Associates director of admissions and marketing job description

Admissions professionals, are you looking or a rewarding career opportunity with an Indiana based, family-owned health care organization? Join our team at CarDon & Associates! We are a provider of senior living options and lifestyle support services, ranging from independent living and assisted living to skilled nursing, memory care, and rehab. If you have the heart to serve, come work for the best and join the CarDon family of care!
Director of Admissions (healthcare/marketing/admissions)

Job Responsibilities

Specific duties for this Director of Admissions position include:

As an Director of Admissions, you will be responsible for maintaining budgeted census levels in their community through coordination of external and internal marketing efforts and for ensuring that residents and families experience a high level of customer service through an effective admissions process.

Director of Admissions (healthcare/marketing/admissions)

Job Requirements

We are looking for a Director of Admissions who has the heart to serve with a compassionate, engaged personality and a dedication to ensuring exceptional outcomes and a high degree of resident satisfaction. It is also important that you are highly organized and that you demonstrate excellent communication and interpersonal skills, as well as the ability to work well with a diverse population.

Specific qualifications for this role include:

Education or experience in customer service or health care is desirable, and at least one year experience in a health care facility is preferred. Has knowledge of and special sensitivity to the needs of the aging. Projects a confident, creditable professional image. Communicates effectively, both orally and in writing, and can make presentations before small or large groups.

RESPONSIBLE TO: Health Facility Administrator; indirectly reports to the Corporate Director of Marketing

Director of Admissions (healthcare/marketing/admissions)

CarDon & Associate's mission to be the leading provider of inspired living and compassionate care shines through in a strong hospitality focus, commitment to innovative technologies and equipment, and community amenities that foster a sense of family among the people who live and work at CarDon communities.

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Director of admissions and marketing job description example 3

NHC director of admissions and marketing job description

$3k Sign-On Bonus

What makes National Health Care Associates (NHCA) a GREAT fit for you?

Our mission is to provide our residents and their families with superior care delivered by staff dedicated to the principles of kindness, compassion, service, and excellence in an environment where individuality, dignity, and value of those who are served, as well as those who serve, is nurtured and appreciated. We believe that life, at all stages and with all of its challenges is a precious gift to be shared and celebrated. It is our privilege to participate in the lives of our residents, their friends, and families by offering them not only physical but emotional care, comfort, and support.

At National Health Care Associates…We Touch People’s Lives.

Who You Are:

· Kind, Compassionate, Service Minded, & Excellence Driven

What We Offer:

An engaging and supportive work environment where every employee is valued, a rewarding career, and outstanding benefits, which currently include:

  • Competitive Wages and Weekly Pay
  • Medical/RX plans HMO’s & HSA
  • Multiple Dental and Vision Plans
  • Paid STD with voluntary buy-up
  • Paid Life Insurance with voluntary buy-up & dependent coverage
  • LTD coverage
  • 401(k)
  • Ample paid time off
  • Modern/updated facilities
  • Opportunity for advancement

What You Will Do:

Major Purpose: To assist the facility in keeping the beds filled, to increase the payer mix to the optimum benefit to the facility, and to ensure a positive public image.

Primary Functions:

  • Market facility to hospitals, physicians, VNA's and community
  • Do assessments for hospitals and community referrals
  • Schedule and close tours for prospective families and applicants.
  • Share pertinent information regarding the facility to families and residents.
  • Obtain any additional information needed from the family and complete an application.
  • Fill out Admission paperwork with the resident or family.
  • Receive incoming referrals from hospitals, community agencies, and families

What You Will Need:

  • Associates degree in Business and/or 3-5 years directly related health care experience
  • Must have excellent presentation and organizational skills
  • Experience in a long-term care setting
  • Knowledge of closing a sale's agreement
  • Knowledge of state and federal regulations governing the admission process within a nursing facility (preferred)'
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Updated March 14, 2024

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.