Director of admissions and marketing resume examples from 2026

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Updated March 26, 2025

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Director of admissions and marketing resume

Zachary Turner

(840) 555-5576 | zturner@example.com

Silver Spring, MD | 67139 E. Maple Ln. - 20315

Work experience

2020 - Present
Director Of Admissions And Marketing, Genesis HealthCare - Silver Spring, MD
- Increased the number of Medicare admissions by 7% in 1 month.
- Cultivated and maintained professional referral relationships through regular contactwith physicians, social workers, and discharge planners in the local community.
- Maximize center profitability goals by managing resident flow, admissions process and executing marketing programs for the center.
- Maintained admissions process & marketing plan.Maintained census goals.
- Trained new staff to understand the admissions process.
2015 - 2020
Recreation Director, City of Peoria - Peoria, AZ
- Plan, coordinate, implement and supervise recreational activities for youth summer and special events.
- Provided leadership at special events, and oversight to specific zones.
- Give brief tours of the facility showing what the recreational center has to offer.
2014 - 2015
Site Director, GALLAGHER ASSOCIATES - Baltimore, MD
- Monitor, evaluate, coach and develop direct reports in real time.
- Have continuous communication with parents and management.
- Run day to day operations and management for 150 children and 30 staff members.
- Reviewed and conducted child care activities, policies and enrollment procedures.
- Key Accomplishments: As a grass roots facility, instrumental in the hiring and development of the plant staff.
2009 - 2014
Director Of Social Services, Genesis HealthCare - Baltimore, MD
- Attended all meetings and in-services required for staff and management team.
- Obtained insurance, medicare, and medicaid authorizations.
- Led department responsible for the coordination of multi-disciplinary treatment plans for 120 residents including 30 sub-acute beds.

Skills

Site Operations
CPR
Rehab
Daily Schedule
Curiosity
Child Care
State Regulations
MDS
Community Resources
Club Website

Education

Bachelor's Degree, Business (2000 - 2003)
DeVry University
Oakbrook Terrace,

Director of admissions and marketing resume

Andrea Reynolds

(990) 555-8005 | areynolds@example.com

Milwaukee, WI | 93871 W. Second Ave. - 48197

Work experience

2019 - Present
Director Of Admissions And Marketing, Extendicare Health Facility Holdings - Milwaukee, WI
- Develop and implement Regional sales/marketing plans and strategies resulting in increased.
- Hire, coach, train and develop Regional sales/marketing force.
- Assisted in execution of regional sales and marketing strategies to meet and exceed occupancy and revenue goals.
- Assess patients at area hospitals regarding clinical evaluation, as it relates to respiratory and wound therapy.
- Directed internal and external agencies to successfully launch and roll out new brand to internal and external audiences.
2014 - 2019
Recreation Director, Miami Beach - Miami, FL
- Develop communication strategies and plans for events.
- Create activities Supervise children during daily activities Assist in increasing children's reading level Keep logs to track children's progress
- Determined work activities necessary to operate recreation facility, hired workers and assigned specific tasks and work hours accordingly.
2011 - 2014
Site Director, Health Trust Physicians Clinic - Marion, IN
- Conferred with other staff members to plan and schedule lessons promoting learning following approved curricula.
- Undergo professional development training on a monthly basis to remain updated with all relevant Child Care issues.
- Served as the Child Care Assistant Director.
- Handled all emergency situations as well as various child care related issues.
2003 - 2004
Director Of Social Services, Kindred Healthcare - Boston, MA
- Lead the Interdisciplinary Team meetings to discuss and resolve patient care concerns.
- Provided social service support and direction for a 97 bed rehabilitation facility.
- Coordinated tours of facility, distribution of sales material, and admissions of residents into the nursing center.

Skills

CPR
Financial Statements
Summer Program
Departmental Policies
Child Care
Recreational Activities
Community Resources
Curiosity
Appropriate Referrals
Facility Tours

Education

Master's Degree, Business (2004 - 2005)
Indiana Wesleyan University
Marion,
Bachelor's Degree, Finance (1994 - 1997)
Northeastern University
Boston,

Director of admissions and marketing resume

Melissa Edwards

(600) 555-3619 | medwards@example.com

Saint Louis, MO | 28308 W. Second Rd. - 15739

Work experience

2020 - Present
Director Of Admissions And Marketing, Nordstrom - Saint Louis, MO
- Used Google Analytics data to define and implement innovations that improve the customer experience online and improve organic search.
- Manage content and analytics for all company websites.
- Partnered with Director of Public Relations to ensure consistent campaigns for internal and external audiences.
- Negotiate managed care contracts with insurance companies.
- Leverage best practices in analytics, social media, video, mobile, and other digital content channels.
- Complete knowledge of payer sources, Medicare, Medi-Cal and HMO's.
2012 - 2020
Director Of Human Resources, Nordstrom - Saint Louis, MO
- Directed the Human Resources activities for 132 stores along the East Coast.
- Represent the company in regards to unemployment, worker's compensation and succession planning.
- Provided focused HR project management and execution for Logistics business.
- Achieved 100% legal compliance and training completion programs.
- Maintain standardization of general office and cash office.
- Implemented annual reviews and requested job descriptions be created and updated on an annual basis.
2011 - 2012
Recruitment Director, Robert Half International - Saint Louis, MO
- Created and posted job posting on various recruiting websites including: Monster, Career Builder, & LinkedIn.
- Managed up to 40 consultants on contract.
- Executed marketing and advertising strategies for business development and client retention.
- Marketed to active clients to pick up new open job orders.
- Interviewed, evaluated and matched candidates' professional backgrounds to job descriptions in Accounting, Finance and Internal Audit.

Skills

Full Life Cycle
Marketing Collateral
Oversight
Recruitment Process
Medicaid
Ensure Compliance
Business Units
Student Learning
Corporate Staff
Admissions Process

Education

Bachelor's Degree, Communication (2002 - 2005)
University of Iowa
Iowa City,

Director of admissions and marketing resume

Aaron Lopez

(960) 555-1602 | alopez@example.com

Exton, PA | 4312 S. Park Ln. - 42016

Work experience

2015 - Present
Director Of Admissions And Marketing, Genesis HealthCare - Exton, PA
- Increased the number of Medicare admissions by 7% in 1 month.
- Cultivated and maintained professional referral relationships through regular contactwith physicians, social workers, and discharge planners in the local community.
- Perform bed side sales at the hospitals with potential inpatient rehab candidates.
- Manage all aspects of the Admissions process including alerting appropriate department supervisors and building staff of projected changes, i.e.
2008 - 2015
Assistant Director Of Admissions, Education Management - Exton, PA
- Studied recruitment and turnover reports to increase recruitment efforts.
- Teach consultative selling techniques to South University employees in the Healthcare Division.
- Assist the training and performance evaluations of staff and oversee the daily activities with CRM software.
- Overcome objections presented by prospective student.
- Provided information on available educational programs to the general public via oral and written presentations.
2007 - 2008
Corporate Account Manager, Rent-A-Center - Philadelphia, PA
- Demonstrated mastery of customer service call script within specified timeframes.
- Maintained sales floor for prospective clients.
- Increased revenues through detailed review of expired accounts followed by personal communication to promote timely payments.
- Provided customer service and carried out extensive sales and marketing ventures for Verizon; specialized in outsourced sales and client retention.
2001 - 2007
Territory Sales Manager, Dillard's - Richmond, VA
- Set sales goals for each employee and motivated them to reach and exceed them.
- Managed and developed a team of 8 employees who exceeded weekly sales goals and performance standards.
- Coordinated sales campaigns, set sales goals, and aggressively managed 45 sales personnel, while maintaining a $12Million inventory
- Developed and implemented strategic plans to propel market share growth within the healthcare managed markets arena.
- Increased market share by capturing numerous new accounts from competitors including 2 of the company's largest accounts.

Skills

Retail Sales
Focus Groups
MDS
Promotional Campaigns
Strategic Communications
Enrollment Services
Paid Search
Community Outreach
Recruitment Process
IDN

Education

Bachelor's Degree, Social Work (1991 - 1994)
Virginia Commonwealth University
Richmond,

Director of admissions and marketing resume

Olivia Gonzalez

(490) 555-8601 | ogonzalez@example.com

Windsor, VA | 13100 N. Second Ave. - 32608

Work experience

2020 - Present
Director Of Admissions And Marketing, Consulate Health Care - Windsor, VA
- Provided customer service training and staff development.
- Provide excellent customer service to patients, residents, and families and to the community.
- Manage and direct the admissions process while managing and supervising admissions staff.
- Promoted the company and participates in contract closings and price negotiations with insurance companies, as needed.
- Verified Medicare, Medicaid and Managed Care Insurance availability and got approval if needed.
- Prepare Medicare Credit Balance Report for Administrator's review and signature.
2018 - 2020
Director Of Admissions And Marketing, HCR Home Care - Rochester, NY
- Assess patients at area hospitals regarding clinical evaluation, as it relates to respiratory and wound therapy.
- Served as the liaison to hospital social workers and physicians.
- Balanced payer mix comprised of Medicare, Medi-Cal, Managed care, Private.
2014 - 2018
Director Of Social Services, HCR Home Care - Grand Rapids, MI
- Completed bio-psychosocial assessments in a timely manner.
- Staff included 14 FTE's RN Case Managers, 3 FTE's Social Workers and 2 FTE Clerical.
- Educated patients on the levels of healthcare, entitlements, community resources, and advance directives.
- Assured medically related emotional and social needs were met.

Skills

Insurance Companies
Professional Staff
Patient Care
Admissions Process
Bed Availability
Financial Professionals
Appropriate Referrals
Special Events
Social Needs
Treatment Plans

Education

Bachelor's Degree, Business (2005 - 2008)
DeVry University
Oakbrook Terrace,

How to write a director of admissions and marketing resume

Craft a resume summary statement

A well-written resume summary is basically an elevator pitch. You are summing up your skills and experience in a few sentences to wow recruiters, hiring managers, and decision makers into giving you an interview. Here are some tips to putting your best foot first with your resume summary:

Step 1: Start with your professional title, or the one you aspire to.

Step 2: Detail your years of experience in director of admissions and marketing-related roles and your industry experience.

Step 3: What are your biggest professional wins? Here is your opportunity to highlight your strongest accomplishments by placing them at the start of your resume.

Step 4: Don't forget, your goal is to summarize your experience. Keep it short and sweet, so it's easy for recruiters to quickly understand why you're a great hire.

These tips will help you demonstrate why you are the perfect fit for the director of admissions and marketing position.

Please upload your resume so Zippia’s job hunt AI can draft a summary statement for you.

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List the right project manager skills

Your Skills section is an easy way to let recruiters know you have the skills to do the job. Just as importantly, it can help your resume not get filtered out by hiring software. Here is how to make the most of your skills section and make sure you have the right keywords:

Look at the job listing and skills listed. You need to include the exact keywords from the job description to get your resume in front of an actual human. Do you have those skills? Fantastic! Be sure to list them.
Include as many relevant hard or technical director of admissions and marketing skills as possible for each job you apply to.
Be specific with the skills you have and be sure you are using the most up to date and accurate terms.

These five steps should give you a strong elevator pitch and land you some director of admissions and marketing interviews.

Here are example skills to include in your “Area of Expertise” on a director of admissions and marketing resume:

Patients
Admission Process
Facility Census
Rehabilitation
Customer Service
Medicare
Medicaid
Long-Term Care
Healthcare Professionals
Facility Tours

Admission Paperwork
Financial Professionals
State Regulations
Smooth Transition
Bed Availability
Insurance Verification
Business Development
Community Events
Inquiry Calls
Census Development

SNF
Insurance Coverage
Community Organizations
Community Resources
Community Outreach
Health Fairs
Insurance Benefits
MDS
Press Releases
Alzheimer

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How to structure your work experience

A work experience section is a vital part of your resume because it shows you have the experience to succeed in your next job.

Put your most recent experience first. Prospective employers care about your most recent accomplishments the most.
Put the job title, company name, city, and state on the left. Align dates in month and year format on the right-hand side.
Include only recent, relevant jobs. This means if you're a fairly experienced worker, you might need to leave off that first internship or other positions in favor of highlighting more pertinent positions.

How to write director of admissions and marketing experience bullet points

Effective job bullet points do more than just describe your job duties. Instead, they should be specific and measurable accomplishments. Here are some strategies to mastering job bullet points:

Use strong action verbs like Led, Built, or Optimized.
Follow up with numbers when possible to support your results. How much did performance improve? How much revenue did you drive?
Wrap it up by explaining the actions you took to achieve the result and how you made an impact.

Here are great bullet points from director of admissions and marketing resumes:

Work history example #1

Director Of Marketing And Advertising

The Salvation Army

Developed new car sales strategies to increase revenue by advertising in different online platforms.
Achieved top-trending topic on Twitter for both #oregontrail and #carmensandiego during launch week.
Increased engagement with NAMI OK Facebook fans by 265% during the first six months of 2017.
Executed development of American Red Cross Marketing database and CRM initiatives.
Developed a direct marketing testing program focused on best practice research and ROI.

Work history example #2

Director Of Human Resources

Walmart

Promoted diversity and equality through regional diversity and inclusion program.
Formalized Quarterly Talent Reviews throughout the business and drove talent and diversity accountability through Talent Stoplight Reports.
Developed expertise knowledge in wage & hour, worker's compensation, and OSHA law.
Worked with management to sustain goals for succession planning, diversity, training evaluation and associate opinion survey administration.
Led diversity and inclusion initiatives with measurable success.

Work history example #3

Marketing Manager

Medical City Denton

Launched new marketing database for direct marketing and customer analytics.
Participated in off-site broker seminar with IBC Sales team to market company products and services.
Created communications strategies and wrote a diverse range of National Accounts B2B and B2C sales marketing materials.
Managed a $1MM budget for assigned brands in Puerto Rico while maintaining a 3:1 ROI average per in-store execution.
Contracted early 7 steps to a CMO in Canada, and innovated a new process for API salt formation.

Work history example #4

Marketing Communications Manager

CNA Financial

Managed and nurtured critical relationships with IT, consultants and vendors, internal end users and various members of leadership.
Led and built Kodak Gallery's display program from the ground up into a 700% ROI program.
Reduced interactive online advertising costs by focusing on early social media for grand openings.
Consulted with dealers from different demographics on internet advertising.
Developed and managed Monthly Message Map and wrote/edited online offers for members.

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Add an education section to your resume

The education section should display your highest degree first.

Place your education section appropriately on your resume. If you graduated over 5 years ago, this section should be at the bottom of your resume. If you just graduated and lack relevant work experience, the education section should go to the top.

If you have a bachelor's or master's degree, do not list your high school education. If your graduation year is more than 15-20 years ago, it's better not to include dates in this section.

Here are some examples of good education entries for resumes:

Bachelor's Degree in business

DeVry University, Oakbrook Terrace, IL

2000 - 2003

Master's Degree in business

Indiana Wesleyan University, Marion, IN

2004 - 2005

Highlight your director of admissions and marketing certifications on your resume

Certifications can be a crucial part of your resume. Many jobs have required certifications.

Start simple. Include the full name of the certification. It's also good to mention the organization that issued the certification. Next, specify when you obtained the certification.

Here are some of the best certifications to have on director of admissions and marketing resumes:

Medical Assistant
Activity Director Certified (ADC)
Certified Sales Professional (CSP)

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Updated March 26, 2025

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