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Director of admissions and marketing skills for your resume and career

Updated January 8, 2025
3 min read
Quoted expert
Erin Steffes Ph.D.
Director of admissions and marketing example skills
Below we've compiled a list of the most critical director of admissions and marketing skills. We ranked the top skills for directors of admissions and marketing based on the percentage of resumes they appeared on. For example, 12.5% of director of admissions and marketing resumes contained patients as a skill. Continue reading to find out what skills a director of admissions and marketing needs to be successful in the workplace.

15 director of admissions and marketing skills for your resume and career

1. Patients

Here's how directors of admissions and marketing use patients:
  • Promoted and demonstrated company core values during customer interfaces, conducting facility tours and assisting patients in making informed decisions.
  • Provided weekly documentation to ensure compliance with HMO requirements for Patients receiving short-term rehabilitation in Skilled Nursing Facility.

2. Admission Process

Here's how directors of admissions and marketing use admission process:
  • Coordinate with community sources for placement referrals, reviewed and approved appropriate referrals as well as preparing transition through admission process.
  • Manage admission process and provide residents with community related information via community tours, personal visits/assessments, conversations, and follow-up.

3. Facility Census

Here's how directors of admissions and marketing use facility census:
  • Managed the facility census through day-to-day contacts with local community agencies to generate referrals.
  • Achieved facility census goals and annual budgeted projections for overall census and skilled-mix census.

4. Rehabilitation

Here's how directors of admissions and marketing use rehabilitation:
  • Collaborated with hospital case management, physicians to rehabilitation patients/long term care residents; as facility of choice for medical services.
  • Developed and implemented strategies and marketing materials to increase home care referrals from physicians, rehabilitation facilities, and hospitals.

5. Customer Service

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

Here's how directors of admissions and marketing use customer service:
  • Participate in the facility quality improvement process by identifying customer service issues and developing plans to improve service delivery.
  • Developed marketing initiatives and customer service programs to attract and retain residents for a 120-bed skilled nursing facility.

6. Medicare

Medicare is a federal government insurance program that offers health care coverage to people who are 65 and above. In some cases, younger people with disabilities whose status is identified by the SSA can also avail the insurance program. Medicare covers the health expenses of people who are not able to afford it plus it protects the payee from rising health care costs.

Here's how directors of admissions and marketing use medicare:
  • Maintained knowledge of current regulations governing Medicare, Medicaid, and private insurance company reimbursement.
  • Performed business office aspects including Medicare, HMO's and Medicaid authorizations and eligibility.

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7. Medicaid

Here's how directors of admissions and marketing use medicaid:
  • Maintained deep understanding and expertise regarding regulations governing Medicare/CMS, Medicaid and private insurance reimbursement procedures.
  • Provided all financial screening/interviewing; credentialed as a deputized Medicaid worker.

8. Long-Term Care

Here's how directors of admissions and marketing use long-term care:
  • Conducted public relation visits with health care providers to educate them on long-term care/rehabilitation services.
  • Coordinated all admissions, marketing, and public relations for long-term care/rehabilitation facility.

9. Healthcare Professionals

Here's how directors of admissions and marketing use healthcare professionals:
  • Key responsibilities included census development via marketing directly to healthcare professionals, physicians, and hospitals.
  • Developed and Managed Relationships with Healthcare Professionals to Achieve Facility Goals and Census Growth.

10. Facility Tours

Facility tour refers to the scheduled tours of farms, plants, factories, or institutions. These tours aim to provide an educational session for students and give them knowledge about the real-life industries, their machinery, and processes. Depending on what the students are specializing in, these tours can help boost a student's interest in his field and make him passionate about education and science. Typically, the owner, manager, or other skilled employee supervises the tour, ensuring everything runs smoothly.

Here's how directors of admissions and marketing use facility tours:
  • Orchestrate documentation of market analysis, budgeted census maintenance, medical cost analysis, patient medical charts and facility tours.
  • Coordinate all processes of admissions, including community contacts, facility tours, financial counseling and post-admission family follow-up.

11. Admission Paperwork

Here's how directors of admissions and marketing use admission paperwork:
  • Marketed for Long Term Care/Skilled Nursing Facility* Coordinated completion of Admission paperwork* Aide Human Resource and Activity Programs
  • Process admissions from referral through completion of admission paperwork, including physician contact.

12. Financial Professionals

Here's how directors of admissions and marketing use financial professionals:
  • Initiated and cultivated relationships with area medical, legal and financial professionals as potential referral sources.
  • Completed sales calls outside the facility to medical, insurance, legal and financial professionals.

13. State Regulations

State regulations are the rules made by the state authorities under a specific Act. When a government intervenes in the private market to implements policies, they are known as state regulations. These policies help in achieving the economic, political, and social targets which might not be able to achieve otherwise.

Here's how directors of admissions and marketing use state regulations:
  • Applied and maintained Knowledge of current Federal and State regulations with facility policies and procedures for yearly audits.
  • Assisted in the development of the Admissions Policy/Procedure Manual in accordance with state regulations to ensure compliance.

14. Smooth Transition

Here's how directors of admissions and marketing use smooth transition:
  • Work with resident and families to ensure a smooth transition.
  • Help to ensure a smooth transition for resident to community.

15. Bed Availability

Here's how directors of admissions and marketing use bed availability:
  • Maintain up-to-date information on overall product trends and competitors including pricing, product information, bed availability and marketing strategies.
  • Developed and maintained relationships to advice referral sources of bed availability and new product and services.
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Erin Steffes Ph.D.

Department Chair and Professor, Towson University

As a science and an art, marketing utilizes both soft skills and technical skills on a daily basis. While some technologies are industry-specific, having an understanding and basic mastery of data analysis, statistics, data visualization, digital marketing, marketing research, and customer relationship management will position a candidate well.
Do you want to know more?
Read more about what experts have to say about director of admissions and marketing

List of director of admissions and marketing skills to add to your resume

Director of admissions and marketing skills

The most important skills for a director of admissions and marketing resume and required skills for a director of admissions and marketing to have include:

  • Patients
  • Admission Process
  • Facility Census
  • Rehabilitation
  • Customer Service
  • Medicare
  • Medicaid
  • Long-Term Care
  • Healthcare Professionals
  • Facility Tours
  • Admission Paperwork
  • Financial Professionals
  • State Regulations
  • Smooth Transition
  • Bed Availability
  • Insurance Verification
  • Business Development
  • Community Events
  • Inquiry Calls
  • Census Development
  • SNF
  • Insurance Coverage
  • Community Organizations
  • Community Resources
  • Community Outreach
  • Health Fairs
  • Insurance Benefits
  • MDS
  • Press Releases
  • Alzheimer
  • Community Education
  • Local Hospitals
  • Develop Marketing Materials
  • Bed Facility
  • Event Planning
  • Professional Relationships
  • Room Changes
  • Medical Professionals
  • Trade Shows
  • Community Awareness
  • Local Community Agencies
  • Community Contacts
  • Census Growth
  • HMO
  • Quality Mix
  • Senior Care
  • Facebook

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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