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What does a director of admissions do?

Updated January 8, 2025
7 min read
What does a director of admissions do

The admissions director is responsible for evaluating admission applications in an educational institution setting. Admissions directors monitor the admission process, develop admission procedures and reasonable criteria, and recruit potential students by determining their eligibility and educational objectives. They also assist with handling marketing and promotional campaigns about academic programs, conduct career seminars through school visits, and managing registration paperwork, such as scholarship grants, financial aid applications, and other admission requirements. The admissions director must have excellent communication and leadership skills, responding to the students' inquiries and concerns, as well as overseeing the admissions staff's operations.

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Director of admissions responsibilities

Here are examples of responsibilities from real director of admissions resumes:

  • Manage school's Facebook page.
  • Transform CRM system from measuring activities to managing business pipeline.
  • Complete MDS sections as appropriate.
  • Record and file documents in medical records using HIPAA compliance.
  • Compute grade point averages (GPA) using a calculator for new students.
  • Give MDS as much info regarding patient to help them insure the highest rug level as possible.
  • Design and develop the colleges first electronic incident reporting system.
  • Liaise with local businesses and community colleges by providing degree completion information as needed.
  • Serve as the functional lead during PeopleSoft CRM implementation resulting in redesign of the recruitment and application processes enterprise-wide.
  • Key responsibilities include full operational oversight, business development strategy and implementation, and campus compliance with reporting and accreditation requirements.
  • Orchestrate presentations to market facility services to hospital discharge planners, physicians and HMO groups across the RI market.
  • Implement the social media program that include Facebook.
  • Specialize services include Alzheimer's/dementia floors, medical services for physical, occupational and speech therapies and behavioral services.
  • Perform admissions assessments on all perspective residents including those for short term rehab, Alzheimer's/Dementia and developmental disabilities.
  • Improve admission office database for premium functionality including statistical reporting.

Director of admissions skills and personality traits

We calculated that 17% of Directors Of Admissions are proficient in Patients, Customer Service, and Admissions Process. They’re also known for soft skills such as Analytical skills, Communication skills, and Creativity.

We break down the percentage of Directors Of Admissions that have these skills listed on their resume here:

  • Patients, 17%

    Coordinated admissions paperwork, including verifying benefits, arranging supplies and equipment for admitting patients and preparing staff for patient arrival.

  • Customer Service, 12%

    Managed, trained, coached and motivated approximately 8-10 individuals including all Admissions Representatives, Administrative Assistants and Customer Service Personnel.

  • Admissions Process, 9%

    Evaluated continually redesigned all aspects of the admissions process with the goal of maintaining a capacity enrollment of mission-appropriate students.

  • Facility Tours, 7%

    Provided facility tours for interested potential referrals, and assisted new residents and family members with adjustment to nursing home placement.

  • Rehabilitation, 4%

    Oversee certified nursing assistants on the Sub-acute Rehabilitation Unit to ensure that new rehabilitation admissions are attended to promptly and competently.

  • Customer Satisfaction, 4%

    Devised new program that identified and resolved customer concerns, resulting in significant increase in customer satisfaction and increased retention rates.

Most directors of admissions use their skills in "patients," "customer service," and "admissions process" to do their jobs. You can find more detail on essential director of admissions responsibilities here:

Interpersonal skills. For certain director of admissions responsibilities to be completed, the job requires competence in "interpersonal skills." The day-to-day duties of a director of admissions rely on this skill, as "postsecondary education administrators need to build good relationships with colleagues, students, and parents." For example, this snippet was taken directly from a resume about how this skill applies to what directors of admissions do: "utilize interpersonal skills and customer service expertise to provide consistent, quality results for the duration of the application process. "

Organizational skills. Another common skill required for director of admissions responsibilities is "organizational skills." This skill comes up in the duties of directors of admissions all the time, as "administrators need to be organized so they can manage records, prioritize tasks, and coordinate activities with their staff." An excerpt from a real director of admissions resume shows how this skill is central to what a director of admissions does: "build and oversee the management of new organizational relationships with community organizations and social service agencies. "

Computer skills. Lastly, "computer skills" is an important element of what a director of admissions does. Director of admissions responsibilities require this skill because "postsecondary education administrators need to be comfortable working with computers so they can use software to manage student and school records." This resume example highlights how director of admissions duties rely on this skill: "maximized recruiting and admissions processing by using state-of-the-art recruiting and admissions computer technology and community outreach. "

All director of admissions skills

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Compare different directors of admissions

Director of admissions vs. Co-chair

A co-chair is responsible for supporting the duties and responsibilities under the supervision of a chair. Co-chairs help with the implementation of effective plans and programs that would benefit the organization. They handle fundraising events, marketing campaigns for promotional programs, audit reports, and evaluating the committee's suggestions and recommendations for its success. A co-chair must have excellent communication and leadership skills and critical-thinking on developing strategies to supervise meetings and events alongside the chair.

The annual salary of co-chairs is $31,850 higher than the average salary of directors of admissions.

There are some key differences in the responsibilities of each position. For example, director of admissions responsibilities require skills like "patients," "customer service," "admissions process," and "facility tours." Meanwhile a typical co-chair has skills in areas such as "alumni," "plan events," "facebook," and "student organizations." This difference in skills reveals the differences in what each career does.

On average, co-chairs reach similar levels of education than directors of admissions. Co-chairs are 2.2% less likely to earn a Master's Degree and 3.0% more likely to graduate with a Doctoral Degree.

Director of admissions vs. Student dean

A Student Dean is focused on responding to students' needs at a college or university. They plan and direct university activities related to student services and campus life.

A career as a student dean brings a higher average salary when compared to the average annual salary of a director of admissions. In fact, student deans salary is $1,973 higher than the salary of directors of admissions per year.Only some things about these jobs are the same. Take their skills, for example. Directors of admissions and student deans both require similar skills like "financial aid," "student retention," and "school administration" to carry out their responsibilities.

Each career also uses different skills, according to real director of admissions resumes. While director of admissions responsibilities can utilize skills like "patients," "customer service," "admissions process," and "facility tours," student deans use skills like "behavior issues," "staff development," "crisis intervention," and "student achievement."

Student deans may earn a higher salary than directors of admissions, but student deans earn the most pay in the education industry with an average salary of $50,535. On the other hand, directors of admissions receive higher pay in the education industry, where they earn an average salary of $57,091.Average education levels between the two professions vary. Student deans tend to reach higher levels of education than directors of admissions. In fact, they're 15.4% more likely to graduate with a Master's Degree and 3.0% more likely to earn a Doctoral Degree.

Director of admissions vs. Registrar

A registrar's role is to process and maintain accurate records within an institution or establishment. They are the main point of communication to obtain various kinds of information. In schools, a registrar is in charge of keeping a student or educator's academic, personal, and financial records. They also have the task of arranging a student's course and class schedules. Furthermore, a registrar may also have other administrative tasks such as responding to calls and other forms of correspondence, producing reports, and process requirements.

An average registrar eans a lower salary compared to the average salary of directors of admissions. The difference in salaries amounts to registrars earning a $16,892 lower average salary than directors of admissions.Using the responsibilities included on directors of admissions and registrars resumes, we found that both professions have similar skill requirements, such as "patients," "customer service," and "medicaid.rdquo;

Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from director of admissions resumes include skills like "admissions process," "facility tours," "rehabilitation," and "customer satisfaction," whereas a registrar is more likely to list skills in "medical terminology," "patient registration," "data entry," and "patient care. "

Registrars earn the best pay in the health care industry, where they command an average salary of $36,641. Directors of admissions earn the highest pay from the education industry, with an average salary of $57,091.registrars typically earn lower educational levels compared to directors of admissions. Specifically, they're 9.0% less likely to graduate with a Master's Degree, and 0.7% less likely to earn a Doctoral Degree.

Director of admissions vs. Dean

A dean is responsible for overseeing the educational operations of the assigned department, enforcing school policies, and monitoring the students' progress by coordinating with the teachers and setting up procedures to improve teaching methods. Deans administer educational training and programs for the students, as well as extra-curricular activities to develop the students' social behavior, maximize their potentials, and increase their self-confidence. They also handle the department's budget, accurately allocating resources and funds to different activities and educational materials.

Deans average a higher salary than the annual salary of directors of admissions. The difference is about $28,794 per year.According to resumes from directors of admissions and deans, some of the skills necessary to complete the responsibilities of each role are similar. These skills include "financial aid," "enrollment management," and "community organizations. "

Even though a few skill sets overlap between directors of admissions and deans, there are some differences that are important to note. For one, a director of admissions might have more use for skills like "patients," "customer service," "admissions process," and "facility tours." Meanwhile, some responsibilities of deans require skills like "curriculum development," "oversight," "scholarship," and "human resources. "

Deans enjoy the best pay in the education industry, with an average salary of $78,533. For comparison, directors of admissions earn the highest salary in the education industry.deans reach similar levels of education compared to directors of admissions, in general. The difference is that they're 0.6% more likely to earn a Master's Degree, and 6.3% more likely to graduate with a Doctoral Degree.

Types of director of admissions

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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