Director of alumni relations vs campaign manager

The differences between directors of alumni relations and campaign managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a director of alumni relations and a campaign manager. Additionally, a director of alumni relations has an average salary of $106,332, which is higher than the $78,890 average annual salary of a campaign manager.

The top three skills for a director of alumni relations include alumni relations, alumni engagement and alumni association. The most important skills for a campaign manager are digital marketing, email marketing, and email campaigns.

Director of alumni relations vs campaign manager overview

	Director Of Alumni Relations	Campaign Manager
Yearly salary	$106,332	$78,890
Hourly rate	$51.12	$37.93
Growth rate	8%	8%
Number of jobs	23,650	12,293
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 78%
Average age	42	42
Years of experience	4	4

What does a director of alumni relations do?

The director of alumni relations is liable for relationship management between a university and its alumni. They serve as a connection between the graduates and the university community. One of the major duties of directors of alumni relations is to create engaging activities and events for alumni to participate in, such as homecoming weekends, class reunions, and dinner parties. This job requires excellent communication skills to coordinate their engagement activities with the other departments of the university, from the office of president to campus security.

What does a campaign manager do?

Campaign managers are responsible for developing, executing, and managing marketing campaigns for events, products, and services targeting consumers or organizations. These professionals typically collaborate with external agencies in the preparation and execution of campaigns. They perform other duties that may include managing the measurement and tracking of marketing campaigns, writing, proofreading, and editing copy for promotional materials, and maintaining regular measurement of the campaigns' ROI. Campaign managers are also expected to evaluate existing marketing campaigns and be up-to-date on the latest marketing trends.

Director of alumni relations vs campaign manager salary

Directors of alumni relations and campaign managers have different pay scales, as shown below.

	Director Of Alumni Relations	Campaign Manager
Average salary	$106,332	$78,890
Salary range	Between $68,000 And $165,000	Between $56,000 And $109,000
Highest paying City	San Francisco, CA	Boston, MA
Highest paying state	California	Nevada
Best paying company	Marshall University	Apple
Best paying industry	Education	Technology

Differences between director of alumni relations and campaign manager education

There are a few differences between a director of alumni relations and a campaign manager in terms of educational background:

	Director Of Alumni Relations	Campaign Manager
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 78%
Most common major	Business	Political Science
Most common college	Stanford University	Stanford University

Director of alumni relations vs campaign manager demographics

Here are the differences between directors of alumni relations' and campaign managers' demographics:

	Director Of Alumni Relations	Campaign Manager
Average age	42	42
Gender ratio	Male, 35.6% Female, 64.4%	Male, 54.3% Female, 45.7%
Race ratio	Black or African American, 5.9% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 74.9% American Indian and Alaska Native, 0.4%	Black or African American, 5.7% Unknown, 4.7% Hispanic or Latino, 8.9% Asian, 5.1% White, 75.2% American Indian and Alaska Native, 0.4%
LGBT Percentage	16%	16%

Differences between director of alumni relations and campaign manager duties and responsibilities

Director of alumni relations example responsibilities.

Work cross functionally to write and manage multi-million dollar budgets, alliances and ROI analytics.
Supervise the creation of mailing of annual fund announcements, appeals and thank you's to achieve annual fund goals.
Program development includes managing and building strong relationships with corporate and affinity partners to secure sponsorship and career enhancement for alumni
Design performance review process and share oversight with route sales leadership.
Design, management, and oversight of administrative budget ($ 2,000,000) & employee benefits, including 401k.
Assist in identifying appropriate market segments to develop effective annual fund solicitations and/or appeals for print, electronic and social media.

Campaign manager example responsibilities.

Manage and optimize each Facebook account s campaign that run through ConnectAds to ensure success metrics are achieve.
Manage staff for weekly phone banks at NYC campaign headquarters.
Upload leads into CRM and conduct post event lead qualifying activities.
Organize and funnele incoming leads into SalesForce, and direct to proper sales channel.
Manage reporting for back office programs; measure & present KPIs quarterly to global stakeholders.
Establish and manage campaign office; manage volunteer staff; implement campaign and GOTV strategies.

Director of alumni relations vs campaign manager skills

Common director of alumni relations skills

Alumni Relations, 18%
Alumni Engagement, 9%
Alumni Association, 8%
Alumni Events, 6%
Event Planning, 4%
Alumni Programs, 4%

Common campaign manager skills

Digital Marketing, 13%
Email Marketing, 6%
Email Campaigns, 5%
Event Planning, 4%
Integrated Marketing, 4%
Marketing Campaigns, 4%

Director Of Alumni Relations vs. similar jobs

Director Of Alumni Relations related careers

Director Of Alumni Relations related jobs

What similar roles do

Zippia Careers
Executive Management Industry
Director Of Alumni Relations
Director Of Alumni Relations vs Campaign Manager

Updated January 8, 2025

Browse executive management jobs