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A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.Education
A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.
Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.Work Experience in a Related Occupation
Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.Important Qualities
Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization.
Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.
Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.
Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.
Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.
Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.
|Job Title||Company||Location||Start Date||Salary|
|Director-Digital Analytics||State Farm Mutual Automobile Insurance Company||Bloomington, IL||Jan 04, 2016||$225,000|
|Director, Global Customer Analytics||Tiffany & Co.||New York, NY||Dec 13, 2016||$215,405|
|Director, Global Customer Analytics||Tiffany & Co.||New York, NY||Oct 13, 2016||$215,405|
|Director of Analytics||Oxford Road||Los Angeles, CA||Oct 17, 2016||$215,000|
|Director, Data & Analytics Platform||Ebates Performance Marketing, Inc.||San Francisco, CA||Nov 15, 2016||$200,366|
|Director-Global Customer Analytics||Tiffany and Company||New York, NY||Nov 23, 2015||$200,000|
|Director Strategic Analytics I||Samsung Electronics America, Inc.||Mountain View, CA||Oct 17, 2016||$200,000 -
|Director of Risk and Quantitative Analytics||Assetmark Financial, Inc.||CA||Mar 23, 2015||$200,000|
|Director Risk Analytics||Fannie Mae||Washington, DC||May 26, 2016||$199,868 -
|Director of Corporate Analytics and Informatics||Fresno Community Hospital & Medical Center||Fresno, CA||Jan 18, 2016||$195,000|
|Director of Corporate Analytics and Informatics||Fresno Community Hospital & Medical Center||Fresno, CA||Dec 27, 2016||$195,000|
|Director of Marketing Analytics||Ten-X, LLC||Belmont, CA||Aug 24, 2016||$189,890|
|Director-Visa Security Analytics||Inovant LLC||Foster City, CA||Jan 12, 2015||$188,822 -
|Director-Labor Analytics, Pension & Trust Funds||The Great Atlantic & Pacific Tea Company, Inc.||Montvale, NJ||Apr 17, 2015||$182,957|
|Director of Government Programs Actuarial and Analytics||Capital District Physicians' Health Plan, Inc.||Albany, NY||Apr 02, 2016||$148,000|
|Analytics Director||AKQA Corporation||New York, NY||Jul 12, 2016||$147,243 -
|Director, Research and Analytics||PHD Media LLC||New York, NY||Apr 06, 2015||$145,000|
|Director, Analytical Development||Albany Molecular Research, Inc.||Albany, NY||Jun 22, 2015||$143,000|
|Director, Digital Analytics||OMD USA LLC||Chicago, IL||Dec 31, 2015||$140,600|
|Director of Analytics||Brighterion, Inc.||San Francisco, CA||Sep 11, 2015||$140,005|
|Director, Business Analytics||Sears Holdings Management Corporation||Hoffman Estates, IL||Jan 10, 2016||$140,000|
|Director of Analytics||Madison Reed, Inc.||San Francisco, CA||Apr 10, 2015||$140,000|
|Director, Analytics||American Express Company||New York, NY||Jul 10, 2015||$129,936|
|Director, Product Analytics||Expedia, Inc.||Bellevue, WA||Apr 07, 2016||$129,912 -
|Director of Analytics||District Economics Group LLC||Washington, DC||Feb 27, 2016||$129,000|
|Director of Configuration and Analytics||Medisun Inc. D.B.A. BCBS of Arizona Advantage||Phoenix, AZ||Oct 29, 2015||$126,214|
|Director of Performance Analytics & Products||Healthcasts, LLC||New York, NY||Dec 12, 2016||$125,000 -
|Director, Ratings Analytical||Standard & Poor's Financial Services LLC||New York, NY||Nov 17, 2015||$125,000 -
|Strategic Analytics Director||FCB Worldwide, Inc.||Chicago, IL||May 19, 2016||$125,000|
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