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Become A Director Of Analytics

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Working As A Director Of Analytics

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $137,911

    Average Salary

What Does A Director Of Analytics Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Director Of Analytics

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Do you work as a Director Of Analytics?

Director Of Analytics Jobs

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Average Length of Employment
Analytical Manager 2.4 years
Top Employers Before
Manager 8.1%
Director 7.9%
Consultant 7.2%
Analyst 3.5%
Top Employers After
Consultant 11.3%
Director 7.6%
Principal 5.2%

Do you work as a Director Of Analytics?

Director Of Analytics Demographics

Gender

Male

72.7%

Female

24.6%

Unknown

2.7%
Ethnicity

White

58.1%

Asian

14.2%

Hispanic or Latino

12.5%

Black or African American

10.4%

Unknown

4.9%
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Languages Spoken

Spanish

34.7%

German

14.3%

French

10.2%

Mandarin

6.1%

Portuguese

4.1%

Japanese

4.1%

Russian

4.1%

Chinese

4.1%

Filipino

2.0%

Hungarian

2.0%

Norwegian

2.0%

Dutch

2.0%

Carrier

2.0%

Tagalog

2.0%

Arabic

2.0%

Korean

2.0%

Italian

2.0%
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Director Of Analytics Education

Schools

University of Texas at Austin

6.6%

Columbia University

6.6%

University of Delaware

6.6%

Ohio State University

6.1%

DePaul University

6.1%

University of Chicago

6.1%

University of Pennsylvania

5.6%

New York University

5.1%

University of California - Berkeley

5.1%

Northwestern University

4.6%

Arizona State University

4.6%

Carnegie Mellon University

4.6%

Cornell University

4.6%

Purdue University

4.6%

University of Washington

4.1%

University of Phoenix

4.1%

University of Illinois at Chicago

4.1%

University of Cincinnati

3.6%

Pennsylvania State University

3.6%

Stanford University

3.6%
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Majors

Business

23.9%

Finance

11.5%

Marketing

10.8%

Chemistry

8.0%

Economics

7.2%

Management

5.2%

Computer Science

4.8%

Accounting

4.4%

Statistics

4.3%

Mathematics

2.8%

Management Science

2.5%

Psychology

2.2%

Political Science

1.8%

Computer Information Systems

1.8%

Communication

1.7%

Health Care Administration

1.7%

Project Management

1.5%

Industrial Engineering

1.5%

Biochemistry, Biophysics, Molecular Biology

1.2%

Management Information Systems

1.2%
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Degrees

Masters

49.0%

Bachelors

27.7%

Doctorate

13.9%

Other

7.2%

Certificate

1.9%

Associate

0.2%

License

0.1%
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Job type you want
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Part Time
Internship
Temporary

Real Director Of Analytics Salaries

Job Title Company Location Start Date Salary
Director-Digital Analytics State Farm Mutual Automobile Insurance Company Bloomington, IL Jan 04, 2016 $225,000
Director, Global Customer Analytics Tiffany & Co. New York, NY Dec 13, 2016 $215,405
Director, Global Customer Analytics Tiffany & Co. New York, NY Oct 13, 2016 $215,405
Director, Data Management and Analytics University of California, Los Angeles Oakland, CA Sep 01, 2015 $215,000
Director of Analytics Oxford Road Los Angeles, CA Oct 17, 2016 $215,000
Director, Data & Analytics Platform Ebates Performance Marketing, Inc. San Francisco, CA Nov 15, 2016 $200,366
Director-Global Customer Analytics Tiffany and Company New York, NY Nov 23, 2015 $200,000
Director Strategic Analytics I Samsung Electronics America, Inc. Mountain View, CA Oct 17, 2016 $200,000 -
$230,000
Director of Risk and Quantitative Analytics Assetmark Financial, Inc. CA Mar 23, 2015 $200,000
Director Risk Analytics Fannie Mae Washington, DC May 26, 2016 $199,868 -
$222,000
Director of Corporate Analytics and Informatics Fresno Community Hospital & Medical Center Fresno, CA Dec 27, 2016 $195,000
Director of Corporate Analytics and Informatics Fresno Community Hospital & Medical Center Fresno, CA Jan 18, 2016 $195,000
Director of Marketing Analytics Ten-X, LLC Belmont, CA Aug 24, 2016 $189,890
Director-Visa Security Analytics Inovant LLC Foster City, CA Jan 12, 2015 $188,822 -
$208,000
Director of Government Programs Actuarial and Analytics Capital District Physicians' Health Plan, Inc. Albany, NY Apr 02, 2016 $148,000
Analytics Director AKQA Corporation New York, NY Jul 12, 2016 $147,243 -
$185,000
Director, Research and Analytics PHD Media LLC New York, NY Apr 06, 2015 $145,000
Director, Analytical Development Albany Molecular Research, Inc. Albany, NY Jun 22, 2015 $143,000
Director, Digital Analytics OMD USA LLC Chicago, IL Dec 31, 2015 $140,600
Director of Analytics Brighterion, Inc. San Francisco, CA Sep 11, 2015 $140,005
Director, Operational Performance Analytics & IT Accretive Health, Inc. Chicago, IL Jan 05, 2016 $140,000
Director, Business Analytics Sears Holdings Management Corporation Hoffman Estates, IL Jun 22, 2015 $140,000
Director of Configuration and Analytics Medisun Inc. D.B.A. BCBS of Arizona Advantage Phoenix, AZ Oct 29, 2015 $126,214
Director, Process Improvement & Merchandise Analytics Sears Holdings Management Corporation Hoffman Estates, IL Feb 23, 2015 $125,000
Director, Analytics Zeta Interactive Corp. Burlington, MA Jan 02, 2016 $125,000
Director, Ratings Analytical Standard & Poor's Financial Services LLC New York, NY Nov 17, 2015 $125,000 -
$153,000
Director, Business Analytics Retail Convergence.Com, LP Boston, MA Jan 08, 2016 $125,000 -
$150,000
Strategic Analytics Director FCB Worldwide, Inc. Chicago, IL May 19, 2016 $125,000
Director, Digital Analytics and Audience Development Advance Magazine Publishers Inc. DBA CONDÉ Nast New York, NY Apr 25, 2016 $125,000
Director, Consumer Insights and Analytics Bi-Lo Holding, LLC Jacksonville, FL May 15, 2015 $125,000 -
$300,000

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Top Skills for A Director Of Analytics

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  1. Strategy
  2. Financial Statements
  3. New Product Development
You can check out examples of real life uses of top skills on resumes here:
  • Spearheaded an extensive examination of historical new product launches that was incorporated into the future go-to-market strategy for new product initiatives.
  • Simplified the manufacturing allocation methodology, resulting in more comparative and reliable financial statements across the company.
  • Collaborate and provide leadership on new business formation, integration, new product development and market penetration.
  • Developed first comprehensive Marketing ROI calculation (in partnership with Finance) which resulted in improved efficiency of the marketing mix.
  • Program included data collection, CHAID segmentation analysis, extensive documentation, and review by regulatory agencies.

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Top Director Of Analytics Employers

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Jobs From Top Director Of Analytics Employers

Director Of Analytics Videos

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Career Talk: Data Analytics at Facebook

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