Director of channel marketing vs assistant marketing director

Differences between director of channel marketing and assistant marketing director duties and responsibilities

Director of channel marketing example responsibilities.

• Manage and execute MDF to aid co-marketing initiatives within global channel to drive pipeline.
• Lead multi-stage consumer and customer research that result in successful B2C and B2B brand re-positioning.
• Translate business vision and strategy into operational tactics and build the organizational support and infrastructure need to achieve them.
• Evaluate and track ROI on all marketing programs execute by team through use of POS and MDF reports.
• Evangelize SEO and social media across the company.
• Define and champion Providian's corporate positioning and messaging strategy for B2C and B2B audiences.
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Assistant marketing director example responsibilities.

• Manage website development/content and SEM strategies for corporate and divisional sites.
• Manage medical billing and serve as liaison between patient and insurance including Medicaid and Medicare as required.
• Direct the advertising, marketing and promotional efforts of a major FM station.
• Maintain social networks and create mini-commercials featuring high-end stores in the mall for Facebook.
• Plan in compliance with FCC rules, regulations, and guidelines in radio promotions.
• Maintain accurate records of contestants and ensure contests are conduct in accordance with FCC regulations and law.
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