Director of channel marketing vs chief marketing officer

The differences between directors of channel marketing and chief marketing officers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of channel marketing and a chief marketing officer. Additionally, a chief marketing officer has an average salary of $135,198, which is higher than the $133,987 average annual salary of a director of channel marketing.

The top three skills for a director of channel marketing include channel marketing, digital marketing and marketing campaigns. The most important skills for a chief marketing officer are CMO, patients, and digital marketing.

Director of channel marketing vs chief marketing officer overview

	Director Of Channel Marketing	Chief Marketing Officer
Yearly salary	$133,987	$135,198
Hourly rate	$64.42	$65.00
Growth rate	10%	10%
Number of jobs	103,210	139,565
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 80%	Bachelor's Degree, 72%
Average age	39	39
Years of experience	10	10

What does a director of channel marketing do?

A Director of Channel Marketing is an executive professional who is responsible for managing marketing managers to assist firms in finding the best channel partners to identify sales growth and optimize product marketing. This director must develop and sustain new sales channels and optimize sales strategies for a set of data products in all sales channels. The manager must drive new revenue growth and customer loyalty by leading channel marketing teams both local and international. This director must also create content for the organization's marketing collateral, social media, and other initiatives.

What does a chief marketing officer do?

A Chief Marketing Officer defines marketing strategies and oversees all marketing operations of a company. They are responsible for building a highly efficient team of marketing professionals.

Director of channel marketing vs chief marketing officer salary

Directors of channel marketing and chief marketing officers have different pay scales, as shown below.

	Director Of Channel Marketing	Chief Marketing Officer
Average salary	$133,987	$135,198
Salary range	Between $95,000 And $187,000	Between $72,000 And $253,000
Highest paying City	-	Hamilton, NJ
Highest paying state	-	Rhode Island
Best paying company	-	Shearman & Sterling
Best paying industry	-	Media

Differences between director of channel marketing and chief marketing officer education

There are a few differences between a director of channel marketing and a chief marketing officer in terms of educational background:

	Director Of Channel Marketing	Chief Marketing Officer
Most common degree	Bachelor's Degree, 80%	Bachelor's Degree, 72%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Director of channel marketing vs chief marketing officer demographics

Here are the differences between directors of channel marketing' and chief marketing officers' demographics:

	Director Of Channel Marketing	Chief Marketing Officer
Average age	39	39
Gender ratio	Male, 61.6% Female, 38.4%	Male, 68.0% Female, 32.0%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director of channel marketing and chief marketing officer duties and responsibilities

Director of channel marketing example responsibilities.

Manage and execute MDF to aid co-marketing initiatives within global channel to drive pipeline.
Lead multi-stage consumer and customer research that result in successful B2C and B2B brand re-positioning.
Translate business vision and strategy into operational tactics and build the organizational support and infrastructure need to achieve them.
Evaluate and track ROI on all marketing programs execute by team through use of POS and MDF reports.
Evangelize SEO and social media across the company.
Define and champion Providian's corporate positioning and messaging strategy for B2C and B2B audiences.

Chief marketing officer example responsibilities.

Manage professional staff and liaise with U.S. dairy co-op, trade promotion groups, and government oversight and advertising agencies.
Lead global marketing planning efforts and serve as internal media subject matter expert for portfolio, brands and loyalty marketing initiatives.
Manage agency and provide direction and day-to-day oversight.
Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
Create website landing pages and social media campaigns on Facebook and Instagram to test price points and validate consumer need.
Coordinate international new product portfolio and product development

Director of channel marketing vs chief marketing officer skills

Common director of channel marketing skills

Channel Marketing, 24%
Digital Marketing, 15%
Marketing Campaigns, 6%
Channel Strategy, 4%
ROI, 3%
Integrated Marketing, 3%

Common chief marketing officer skills

CMO, 14%
Patients, 7%
Digital Marketing, 7%
Sales Strategy, 5%
Market Research, 4%
Marketing Campaigns, 3%

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Director Of Channel Marketing
Director Of Channel Marketing vs Chief Marketing Officer

Updated January 8, 2025

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