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The differences between directors of channel marketing and directors of communications and marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of channel marketing and a director of communications and marketing. Additionally, a director of channel marketing has an average salary of $133,987, which is higher than the $87,324 average annual salary of a director of communications and marketing.
The top three skills for a director of channel marketing include channel marketing, digital marketing and marketing campaigns. The most important skills for a director of communications and marketing are web content, strategic communications, and marketing campaigns.
| Director Of Channel Marketing | Director Of Communications And Marketing | |
| Yearly salary | $133,987 | $87,324 |
| Hourly rate | $64.42 | $41.98 |
| Growth rate | 10% | 10% |
| Number of jobs | 103,210 | 109,600 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 80% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A Director of Channel Marketing is an executive professional who is responsible for managing marketing managers to assist firms in finding the best channel partners to identify sales growth and optimize product marketing. This director must develop and sustain new sales channels and optimize sales strategies for a set of data products in all sales channels. The manager must drive new revenue growth and customer loyalty by leading channel marketing teams both local and international. This director must also create content for the organization's marketing collateral, social media, and other initiatives.
A director of communications and marketing spearheads a company's marketing and communication projects in adherence with the company's vision and mission. Being the director, they have the authority to make decisions, delegate responsibilities among managers and teams, and direct the project and program cycle from planning to execution, solving issues and concerns if any would arise. They also set goals and budgets, establish timelines and requirements, and conduct regular assessments. Additionally, as a director, they must lead and empower employees in a joint effort to reach goals and industry standards.
Directors of channel marketing and directors of communications and marketing have different pay scales, as shown below.
| Director Of Channel Marketing | Director Of Communications And Marketing | |
| Average salary | $133,987 | $87,324 |
| Salary range | Between $95,000 And $187,000 | Between $57,000 And $133,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | New York |
| Best paying company | - | Paul Hastings |
| Best paying industry | - | Professional |
There are a few differences between a director of channel marketing and a director of communications and marketing in terms of educational background:
| Director Of Channel Marketing | Director Of Communications And Marketing | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 80% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors of channel marketing' and directors of communications and marketing' demographics:
| Director Of Channel Marketing | Director Of Communications And Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 61.6% Female, 38.4% | Male, 36.1% Female, 63.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |