Director of channel marketing vs director of marketing & development

The differences between directors of channel marketing and directors of marketing & development can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of channel marketing and a director of marketing & development. Additionally, a director of channel marketing has an average salary of $133,987, which is higher than the $98,174 average annual salary of a director of marketing & development.

The top three skills for a director of channel marketing include channel marketing, digital marketing and marketing campaigns. The most important skills for a director of marketing & development are facebook, market research, and revenue growth.

Director of channel marketing vs director of marketing & development overview

	Director Of Channel Marketing	Director Of Marketing & Development
Yearly salary	$133,987	$98,174
Hourly rate	$64.42	$47.20
Growth rate	10%	10%
Number of jobs	103,210	151,893
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 80%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

What does a director of channel marketing do?

A Director of Channel Marketing is an executive professional who is responsible for managing marketing managers to assist firms in finding the best channel partners to identify sales growth and optimize product marketing. This director must develop and sustain new sales channels and optimize sales strategies for a set of data products in all sales channels. The manager must drive new revenue growth and customer loyalty by leading channel marketing teams both local and international. This director must also create content for the organization's marketing collateral, social media, and other initiatives.

What does a director of marketing & development do?

A director of marketing & development is a management professional who is responsible for improving the marketing scheme of an organization while discovering ways to obtain new customers. This director is required to lead a team of marketers and work with other departments to make the organization's marketing plans become a reality. The director must possess customer service skills as they often personally reach out to and deal directly with clients. This director must also work within the constraints of a budget to create the necessary marketing materials.

Director of channel marketing vs director of marketing & development salary

Directors of channel marketing and directors of marketing & development have different pay scales, as shown below.

	Director Of Channel Marketing	Director Of Marketing & Development
Average salary	$133,987	$98,174
Salary range	Between $95,000 And $187,000	Between $59,000 And $162,000
Highest paying City	-	New York, NY
Highest paying state	-	New York
Best paying company	-	Baker McKenzie
Best paying industry	-	Finance

Differences between director of channel marketing and director of marketing & development education

There are a few differences between a director of channel marketing and a director of marketing & development in terms of educational background:

	Director Of Channel Marketing	Director Of Marketing & Development
Most common degree	Bachelor's Degree, 80%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Director of channel marketing vs director of marketing & development demographics

Here are the differences between directors of channel marketing' and directors of marketing & development' demographics:

	Director Of Channel Marketing	Director Of Marketing & Development
Average age	39	39
Gender ratio	Male, 61.6% Female, 38.4%	Male, 48.3% Female, 51.7%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director of channel marketing and director of marketing & development duties and responsibilities

Director of channel marketing example responsibilities.

Manage and execute MDF to aid co-marketing initiatives within global channel to drive pipeline.
Lead multi-stage consumer and customer research that result in successful B2C and B2B brand re-positioning.
Translate business vision and strategy into operational tactics and build the organizational support and infrastructure need to achieve them.
Evaluate and track ROI on all marketing programs execute by team through use of POS and MDF reports.
Evangelize SEO and social media across the company.
Define and champion Providian's corporate positioning and messaging strategy for B2C and B2B audiences.

Director of marketing & development example responsibilities.

Manage the rollout and maintenance for retail store POS system.
Lead unprecedented initiative involving appliance OEM and food producer to seek new product opportunities for smart appliances.
Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
Review and approve all business development expenditures in relation to strategic goals and objectives to maximize ROI.
Create first Facebook social media marketing strategy for mall.
Structure reporting standards to host all commercial KPIs, providing decision support to group management.

Director of channel marketing vs director of marketing & development skills

Common director of channel marketing skills

Channel Marketing, 24%
Digital Marketing, 15%
Marketing Campaigns, 6%
Channel Strategy, 4%
ROI, 3%
Integrated Marketing, 3%

Common director of marketing & development skills

Facebook, 7%
Market Research, 7%
Revenue Growth, 6%
ROI, 6%
Twitter, 6%
Press Releases, 5%

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Director Of Channel Marketing
Director Of Channel Marketing vs Director Of Marketing & Development

Updated January 8, 2025

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