Director of channel marketing vs director of sales and marketing

The differences between directors of channel marketing and directors of sales and marketing can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a director of channel marketing, becoming a director of sales and marketing takes usually requires 6-8 years. Additionally, a director of channel marketing has an average salary of $133,987, which is higher than the $117,348 average annual salary of a director of sales and marketing.

The top three skills for a director of channel marketing include channel marketing, digital marketing and marketing campaigns. The most important skills for a director of sales and marketing are customer service, product development, and strategic sales.

Director of channel marketing vs director of sales and marketing overview

	Director Of Channel Marketing	Director Of Sales And Marketing
Yearly salary	$133,987	$117,348
Hourly rate	$64.42	$56.42
Growth rate	10%	5%
Number of jobs	103,210	132,459
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 80%	Bachelor's Degree, 75%
Average age	39	46
Years of experience	10	8

What does a director of channel marketing do?

A Director of Channel Marketing is an executive professional who is responsible for managing marketing managers to assist firms in finding the best channel partners to identify sales growth and optimize product marketing. This director must develop and sustain new sales channels and optimize sales strategies for a set of data products in all sales channels. The manager must drive new revenue growth and customer loyalty by leading channel marketing teams both local and international. This director must also create content for the organization's marketing collateral, social media, and other initiatives.

What does a director of sales and marketing do?

A director of sales and marketing's responsibilities revolve around overseeing the sales, budgets, and all programs related to marketing. They must implement budget goals and revenue targets, evaluate the progress of the various teams, participate in securing sales and reaching out to high profile clients, and even negotiate contracts. Furthermore, they have the discretion to assign pricing and discounts, strategize ways to build a more substantial client base, and lead a team of skilled professionals to boost sales and improve client satisfaction.

Director of channel marketing vs director of sales and marketing salary

Directors of channel marketing and directors of sales and marketing have different pay scales, as shown below.

	Director Of Channel Marketing	Director Of Sales And Marketing
Average salary	$133,987	$117,348
Salary range	Between $95,000 And $187,000	Between $73,000 And $188,000
Highest paying City	-	Urban Honolulu, HI
Highest paying state	-	Hawaii
Best paying company	-	Quidel
Best paying industry	-	Manufacturing

Differences between director of channel marketing and director of sales and marketing education

There are a few differences between a director of channel marketing and a director of sales and marketing in terms of educational background:

	Director Of Channel Marketing	Director Of Sales And Marketing
Most common degree	Bachelor's Degree, 80%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Southern California

Director of channel marketing vs director of sales and marketing demographics

Here are the differences between directors of channel marketing' and directors of sales and marketing' demographics:

	Director Of Channel Marketing	Director Of Sales And Marketing
Average age	39	46
Gender ratio	Male, 61.6% Female, 38.4%	Male, 62.1% Female, 37.9%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	7%

Differences between director of channel marketing and director of sales and marketing duties and responsibilities

Director of channel marketing example responsibilities.

Manage and execute MDF to aid co-marketing initiatives within global channel to drive pipeline.
Lead multi-stage consumer and customer research that result in successful B2C and B2B brand re-positioning.
Translate business vision and strategy into operational tactics and build the organizational support and infrastructure need to achieve them.
Evaluate and track ROI on all marketing programs execute by team through use of POS and MDF reports.
Evangelize SEO and social media across the company.
Define and champion Providian's corporate positioning and messaging strategy for B2C and B2B audiences.

Director of sales and marketing example responsibilities.

Manage business advertising efforts including Google AdWords, Facebook and local print media.
Lead company's management functions and legislative initiatives for nationally recognize brand in quality healthcare management.
Utilize expertise to select appropriate technologies for target communication; manage messaging/design initiatives focuse on ROI improvement.
Achieve operational efficiency by analyzing advertising and promotional spending to identify vehicles, channels and messages that generate target ROI.
Provide project management over cloud base hosted solutions design for the SMB market.
Create policies and procedures for Medicare department relating to all aspects of the business.

Director of channel marketing vs director of sales and marketing skills

Common director of channel marketing skills

Channel Marketing, 24%
Digital Marketing, 15%
Marketing Campaigns, 6%
Channel Strategy, 4%
ROI, 3%
Integrated Marketing, 3%

Common director of sales and marketing skills

Customer Service, 10%
Product Development, 5%
Strategic Sales, 5%
Lead Management, 5%
Business Development, 4%
Sales Process, 4%

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Director Of Channel Marketing
Director Of Channel Marketing vs Director Of Sales And Marketing

Updated January 8, 2025

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