Director of channel marketing vs director of strategy

The differences between directors of channel marketing and directors of strategy can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of channel marketing and a director of strategy. Additionally, a director of strategy has an average salary of $145,870, which is higher than the $133,987 average annual salary of a director of channel marketing.

The top three skills for a director of channel marketing include channel marketing, digital marketing and marketing campaigns. The most important skills for a director of strategy are analytics, healthcare, and project management.

Director of channel marketing vs director of strategy overview

	Director Of Channel Marketing	Director Of Strategy
Yearly salary	$133,987	$145,870
Hourly rate	$64.42	$70.13
Growth rate	10%	10%
Number of jobs	103,210	65,254
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 80%	Bachelor's Degree, 68%
Average age	39	39
Years of experience	10	10

What does a director of channel marketing do?

A Director of Channel Marketing is an executive professional who is responsible for managing marketing managers to assist firms in finding the best channel partners to identify sales growth and optimize product marketing. This director must develop and sustain new sales channels and optimize sales strategies for a set of data products in all sales channels. The manager must drive new revenue growth and customer loyalty by leading channel marketing teams both local and international. This director must also create content for the organization's marketing collateral, social media, and other initiatives.

What does a director of strategy do?

A director of the strategy works together with senior managers in a company to determine where the company is going and how it will get there. This role is frequently found in big companies. The director of the strategy directly reports to senior management and can also be a valuable member of the management lineup. The director often works with a small team consisting of analysts and support staff. The director of the strategy is also responsible for getting and assessing information about the industry and current market trends, competitors, and possible business opportunities.

Director of channel marketing vs director of strategy salary

Directors of channel marketing and directors of strategy have different pay scales, as shown below.

	Director Of Channel Marketing	Director Of Strategy
Average salary	$133,987	$145,870
Salary range	Between $95,000 And $187,000	Between $107,000 And $198,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	California
Best paying company	-	McKinsey & Company Inc
Best paying industry	-	Media

Differences between director of channel marketing and director of strategy education

There are a few differences between a director of channel marketing and a director of strategy in terms of educational background:

	Director Of Channel Marketing	Director Of Strategy
Most common degree	Bachelor's Degree, 80%	Bachelor's Degree, 68%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Director of channel marketing vs director of strategy demographics

Here are the differences between directors of channel marketing' and directors of strategy' demographics:

	Director Of Channel Marketing	Director Of Strategy
Average age	39	39
Gender ratio	Male, 61.6% Female, 38.4%	Male, 66.2% Female, 33.8%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director of channel marketing and director of strategy duties and responsibilities

Director of channel marketing example responsibilities.

Manage and execute MDF to aid co-marketing initiatives within global channel to drive pipeline.
Lead multi-stage consumer and customer research that result in successful B2C and B2B brand re-positioning.
Translate business vision and strategy into operational tactics and build the organizational support and infrastructure need to achieve them.
Evaluate and track ROI on all marketing programs execute by team through use of POS and MDF reports.
Evangelize SEO and social media across the company.
Define and champion Providian's corporate positioning and messaging strategy for B2C and B2B audiences.

Director of strategy example responsibilities.

Manage RFP and RFI processes.
Lead the re-engineering of the overall DTC marketing process.
Lead SaaS business divesture negotiations, system and customer transition.
Plan, develop, lead and manage Medicare programs and medicare-relate studies.
Manage design team in creating new UI concepts and designs for online projects.
Manage the organization's data visualization program and social media presence, increasing the number of unique website visits.

Director of channel marketing vs director of strategy skills

Common director of channel marketing skills

Channel Marketing, 24%
Digital Marketing, 15%
Marketing Campaigns, 6%
Channel Strategy, 4%
ROI, 3%
Integrated Marketing, 3%

Common director of strategy skills

Analytics, 9%
Healthcare, 8%
Project Management, 8%
Business Development, 5%
Client Facing, 4%
Digital Transformation, 4%

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Director Of Channel Marketing
Director Of Channel Marketing vs Director Of Strategy

Updated January 8, 2025

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