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The differences between directors of channel marketing and heads of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of channel marketing and a head of marketing. Additionally, a head of marketing has an average salary of $137,829, which is higher than the $133,987 average annual salary of a director of channel marketing.
The top three skills for a director of channel marketing include channel marketing, digital marketing and marketing campaigns. The most important skills for a head of marketing are digital marketing, integrated marketing, and marketing campaigns.
| Director Of Channel Marketing | Head Of Marketing | |
| Yearly salary | $133,987 | $137,829 |
| Hourly rate | $64.42 | $66.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 103,210 | 92,557 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 69% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A Director of Channel Marketing is an executive professional who is responsible for managing marketing managers to assist firms in finding the best channel partners to identify sales growth and optimize product marketing. This director must develop and sustain new sales channels and optimize sales strategies for a set of data products in all sales channels. The manager must drive new revenue growth and customer loyalty by leading channel marketing teams both local and international. This director must also create content for the organization's marketing collateral, social media, and other initiatives.
The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs. There are also instances when the head of marketing has to produce progress reports and presentations, monitor the competition, spearhead the hiring activities, and manage schedules. Furthermore, one must lead and encourage staff to meet all goals and deadlines in the joint effort to improve brand awareness and strengthen the client base.
Directors of channel marketing and heads of marketing have different pay scales, as shown below.
| Director Of Channel Marketing | Head Of Marketing | |
| Average salary | $133,987 | $137,829 |
| Salary range | Between $95,000 And $187,000 | Between $93,000 And $203,000 |
| Highest paying City | - | Seattle, WA |
| Highest paying state | - | Washington |
| Best paying company | - | Meta |
| Best paying industry | - | Media |
There are a few differences between a director of channel marketing and a head of marketing in terms of educational background:
| Director Of Channel Marketing | Head Of Marketing | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 69% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors of channel marketing' and heads of marketing' demographics:
| Director Of Channel Marketing | Head Of Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 61.6% Female, 38.4% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |