Director of channel marketing vs marketing director

The differences between directors of channel marketing and marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of channel marketing and a marketing director. Additionally, a director of channel marketing has an average salary of $133,987, which is higher than the $114,906 average annual salary of a marketing director.

The top three skills for a director of channel marketing include channel marketing, digital marketing and marketing campaigns. The most important skills for a marketing director are digital marketing, marketing campaigns, and market research.

Director of channel marketing vs marketing director overview

	Director Of Channel Marketing	Marketing Director
Yearly salary	$133,987	$114,906
Hourly rate	$64.42	$55.24
Growth rate	10%	10%
Number of jobs	103,210	93,503
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 80%	Bachelor's Degree, 76%
Average age	39	39
Years of experience	10	10

What does a director of channel marketing do?

A Director of Channel Marketing is an executive professional who is responsible for managing marketing managers to assist firms in finding the best channel partners to identify sales growth and optimize product marketing. This director must develop and sustain new sales channels and optimize sales strategies for a set of data products in all sales channels. The manager must drive new revenue growth and customer loyalty by leading channel marketing teams both local and international. This director must also create content for the organization's marketing collateral, social media, and other initiatives.

What does a marketing director do?

Marketing directors are responsible for the overall branding and marketing direction of the company. They are in charge of identifying goals and strategies related to marketing. They create strategies that cater to the target market of the organization's products and services to help with sales. They lead the company's marketing department and create the company's brand promise. They ensure that all marketing collateral is in line with the rest of the marketing campaigns of the organization. They should be updated on all the current trends in the marketing world.

Director of channel marketing vs marketing director salary

Directors of channel marketing and marketing directors have different pay scales, as shown below.

	Director Of Channel Marketing	Marketing Director
Average salary	$133,987	$114,906
Salary range	Between $95,000 And $187,000	Between $68,000 And $193,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	California
Best paying company	-	Brookfield Properties
Best paying industry	-	Manufacturing

Differences between director of channel marketing and marketing director education

There are a few differences between a director of channel marketing and a marketing director in terms of educational background:

	Director Of Channel Marketing	Marketing Director
Most common degree	Bachelor's Degree, 80%	Bachelor's Degree, 76%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Director of channel marketing vs marketing director demographics

Here are the differences between directors of channel marketing' and marketing directors' demographics:

	Director Of Channel Marketing	Marketing Director
Average age	39	39
Gender ratio	Male, 61.6% Female, 38.4%	Male, 46.7% Female, 53.3%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director of channel marketing and marketing director duties and responsibilities

Director of channel marketing example responsibilities.

Manage and execute MDF to aid co-marketing initiatives within global channel to drive pipeline.
Lead multi-stage consumer and customer research that result in successful B2C and B2B brand re-positioning.
Translate business vision and strategy into operational tactics and build the organizational support and infrastructure need to achieve them.
Evaluate and track ROI on all marketing programs execute by team through use of POS and MDF reports.
Evangelize SEO and social media across the company.
Define and champion Providian's corporate positioning and messaging strategy for B2C and B2B audiences.

Marketing director example responsibilities.

Manage staging of NCAA athletics events.
Manage RFP, RFI & SOQ process; track, analyze and report on sales pipeline.
Train, manage, and develop customer service / sales team strategies and oversight of day-to-day operations.
Manage the portal website build, including PPC and search engine optimization, email broadcasts and affiliate marketing efforts.
Manage all marketing operations - recruiting, hiring, training, retaining, payroll, and continual staff education.
Utilize marketing/sales automation tools (salesforce.com, pardot.com) to help track, manage and properly distribute each individual lead.

Director of channel marketing vs marketing director skills

Common director of channel marketing skills

Channel Marketing, 24%
Digital Marketing, 15%
Marketing Campaigns, 6%
Channel Strategy, 4%
ROI, 3%
Integrated Marketing, 3%

Common marketing director skills

Digital Marketing, 12%
Marketing Campaigns, 6%
Market Research, 5%
Sales Strategies, 4%
Integrated Marketing, 4%
CRM, 4%

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Director Of Channel Marketing
Director Of Channel Marketing vs Marketing Director

Updated January 8, 2025

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