Director of channel marketing vs marketing lead

The differences between directors of channel marketing and marketing leads can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of channel marketing and a marketing lead. Additionally, a director of channel marketing has an average salary of $133,987, which is higher than the $104,664 average annual salary of a marketing lead.

The top three skills for a director of channel marketing include channel marketing, digital marketing and marketing campaigns. The most important skills for a marketing lead are digital marketing, marketing campaigns, and project management.

Director of channel marketing vs marketing lead overview

	Director Of Channel Marketing	Marketing Lead
Yearly salary	$133,987	$104,664
Hourly rate	$64.42	$50.32
Growth rate	10%	10%
Number of jobs	103,210	92,987
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 80%	Bachelor's Degree, 72%
Average age	39	39
Years of experience	10	10

What does a director of channel marketing do?

A Director of Channel Marketing is an executive professional who is responsible for managing marketing managers to assist firms in finding the best channel partners to identify sales growth and optimize product marketing. This director must develop and sustain new sales channels and optimize sales strategies for a set of data products in all sales channels. The manager must drive new revenue growth and customer loyalty by leading channel marketing teams both local and international. This director must also create content for the organization's marketing collateral, social media, and other initiatives.

What does a marketing lead do?

A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.

Director of channel marketing vs marketing lead salary

Directors of channel marketing and marketing leads have different pay scales, as shown below.

	Director Of Channel Marketing	Marketing Lead
Average salary	$133,987	$104,664
Salary range	Between $95,000 And $187,000	Between $74,000 And $146,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	California
Best paying company	-	Meta
Best paying industry	-	Technology

Differences between director of channel marketing and marketing lead education

There are a few differences between a director of channel marketing and a marketing lead in terms of educational background:

	Director Of Channel Marketing	Marketing Lead
Most common degree	Bachelor's Degree, 80%	Bachelor's Degree, 72%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Director of channel marketing vs marketing lead demographics

Here are the differences between directors of channel marketing' and marketing leads' demographics:

	Director Of Channel Marketing	Marketing Lead
Average age	39	39
Gender ratio	Male, 61.6% Female, 38.4%	Male, 50.8% Female, 49.2%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director of channel marketing and marketing lead duties and responsibilities

Director of channel marketing example responsibilities.

Manage and execute MDF to aid co-marketing initiatives within global channel to drive pipeline.
Lead multi-stage consumer and customer research that result in successful B2C and B2B brand re-positioning.
Translate business vision and strategy into operational tactics and build the organizational support and infrastructure need to achieve them.
Evaluate and track ROI on all marketing programs execute by team through use of POS and MDF reports.
Evangelize SEO and social media across the company.
Define and champion Providian's corporate positioning and messaging strategy for B2C and B2B audiences.

Marketing lead example responsibilities.

Launch new cloud services and manage execution across functions to reach sellers, current customers, prospects and influencers.
Re-Brand and manage secondary Instagram account focuse on product across multiple store locations.
Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
Re-Design marketing materials, Facebook page, LinkedIn page and website.
Develop blog posts, Facebook updates and tweets to spread awareness of new product or services while tracking effectiveness and ROI.
Coordinate and responsible for MDF fund deployment.

Director of channel marketing vs marketing lead skills

Common director of channel marketing skills

Channel Marketing, 24%
Digital Marketing, 15%
Marketing Campaigns, 6%
Channel Strategy, 4%
ROI, 3%
Integrated Marketing, 3%

Common marketing lead skills

Digital Marketing, 15%
Marketing Campaigns, 5%
Project Management, 5%
Integrated Marketing, 3%
Healthcare, 3%
Twitter, 3%

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Director Of Channel Marketing
Director Of Channel Marketing vs Marketing Lead

Updated January 8, 2025

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