Director of channel marketing vs marketing manager

The differences between directors of channel marketing and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of channel marketing and a marketing manager. Additionally, a director of channel marketing has an average salary of $133,987, which is higher than the $104,550 average annual salary of a marketing manager.

The top three skills for a director of channel marketing include channel marketing, digital marketing and marketing campaigns. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.

Director of channel marketing vs marketing manager overview

	Director Of Channel Marketing	Marketing Manager
Yearly salary	$133,987	$104,550
Hourly rate	$64.42	$50.26
Growth rate	10%	10%
Number of jobs	103,210	89,627
Job satisfaction	-	3
Most common degree	Bachelor's Degree, 80%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

What does a director of channel marketing do?

A Director of Channel Marketing is an executive professional who is responsible for managing marketing managers to assist firms in finding the best channel partners to identify sales growth and optimize product marketing. This director must develop and sustain new sales channels and optimize sales strategies for a set of data products in all sales channels. The manager must drive new revenue growth and customer loyalty by leading channel marketing teams both local and international. This director must also create content for the organization's marketing collateral, social media, and other initiatives.

What does a marketing manager do?

Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.

Director of channel marketing vs marketing manager salary

Directors of channel marketing and marketing managers have different pay scales, as shown below.

	Director Of Channel Marketing	Marketing Manager
Average salary	$133,987	$104,550
Salary range	Between $95,000 And $187,000	Between $71,000 And $153,000
Highest paying City	-	Menlo Park, CA
Highest paying state	-	California
Best paying company	-	Meta
Best paying industry	-	Technology

Differences between director of channel marketing and marketing manager education

There are a few differences between a director of channel marketing and a marketing manager in terms of educational background:

	Director Of Channel Marketing	Marketing Manager
Most common degree	Bachelor's Degree, 80%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Director of channel marketing vs marketing manager demographics

Here are the differences between directors of channel marketing' and marketing managers' demographics:

	Director Of Channel Marketing	Marketing Manager
Average age	39	39
Gender ratio	Male, 61.6% Female, 38.4%	Male, 44.4% Female, 55.6%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director of channel marketing and marketing manager duties and responsibilities

Director of channel marketing example responsibilities.

Manage and execute MDF to aid co-marketing initiatives within global channel to drive pipeline.
Lead multi-stage consumer and customer research that result in successful B2C and B2B brand re-positioning.
Translate business vision and strategy into operational tactics and build the organizational support and infrastructure need to achieve them.
Evaluate and track ROI on all marketing programs execute by team through use of POS and MDF reports.
Evangelize SEO and social media across the company.
Define and champion Providian's corporate positioning and messaging strategy for B2C and B2B audiences.

Marketing manager example responsibilities.

Utilize SalesForce database to update contacts and prospect new leads.
Manage account process from RFP to full execution of campaign in its entirety.
Manage agency partners to develop target print media, sampling programs, POS, merchandising.
Manage redesign of four bank websites and implementation of new content management system (CMS . )
Utilize SalesForce daily to update and follow up on the sales team's leads and clients.
Manage various day-to-day projects for small e-commerce startup including constructing wine storage shelves and fulfilling club shipments.

Director of channel marketing vs marketing manager skills

Common director of channel marketing skills

Channel Marketing, 24%
Digital Marketing, 15%
Marketing Campaigns, 6%
Channel Strategy, 4%
ROI, 3%
Integrated Marketing, 3%

Common marketing manager skills

Digital Marketing, 14%
Marketing Campaigns, 7%
Project Management, 4%
Integrated Marketing, 4%
Email Marketing, 4%
CRM, 3%

Director Of Channel Marketing vs. similar jobs

Director Of Channel Marketing related careers

Director Of Channel Marketing related jobs

What similar roles do

Zippia Careers
Executive Management Industry
Director Of Channel Marketing
Director Of Channel Marketing vs Marketing Manager

Updated January 8, 2025

Browse executive management jobs