Director of channel marketing vs senior director of marketing

The differences between directors of channel marketing and senior directors of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of channel marketing and a senior director of marketing. Additionally, a senior director of marketing has an average salary of $159,916, which is higher than the $133,987 average annual salary of a director of channel marketing.

The top three skills for a director of channel marketing include channel marketing, digital marketing and marketing campaigns. The most important skills for a senior director of marketing are digital marketing, email marketing, and SR.

Director of channel marketing vs senior director of marketing overview

	Director Of Channel Marketing	Senior Director Of Marketing
Yearly salary	$133,987	$159,916
Hourly rate	$64.42	$76.88
Growth rate	10%	10%
Number of jobs	103,210	106,180
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 80%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

What does a director of channel marketing do?

A Director of Channel Marketing is an executive professional who is responsible for managing marketing managers to assist firms in finding the best channel partners to identify sales growth and optimize product marketing. This director must develop and sustain new sales channels and optimize sales strategies for a set of data products in all sales channels. The manager must drive new revenue growth and customer loyalty by leading channel marketing teams both local and international. This director must also create content for the organization's marketing collateral, social media, and other initiatives.

What does a senior director of marketing do?

A Senior Director of Marketing supervises all marketing operations of the company. They are also responsible for developing objectives and policies for the sales and marketing departments.

Director of channel marketing vs senior director of marketing salary

Directors of channel marketing and senior directors of marketing have different pay scales, as shown below.

	Director Of Channel Marketing	Senior Director Of Marketing
Average salary	$133,987	$159,916
Salary range	Between $95,000 And $187,000	Between $112,000 And $226,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	California
Best paying company	-	Washington Prime Group
Best paying industry	-	Media

Differences between director of channel marketing and senior director of marketing education

There are a few differences between a director of channel marketing and a senior director of marketing in terms of educational background:

	Director Of Channel Marketing	Senior Director Of Marketing
Most common degree	Bachelor's Degree, 80%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Director of channel marketing vs senior director of marketing demographics

Here are the differences between directors of channel marketing' and senior directors of marketing' demographics:

	Director Of Channel Marketing	Senior Director Of Marketing
Average age	39	39
Gender ratio	Male, 61.6% Female, 38.4%	Male, 57.9% Female, 42.1%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director of channel marketing and senior director of marketing duties and responsibilities

Director of channel marketing example responsibilities.

Manage and execute MDF to aid co-marketing initiatives within global channel to drive pipeline.
Lead multi-stage consumer and customer research that result in successful B2C and B2B brand re-positioning.
Translate business vision and strategy into operational tactics and build the organizational support and infrastructure need to achieve them.
Evaluate and track ROI on all marketing programs execute by team through use of POS and MDF reports.
Evangelize SEO and social media across the company.
Define and champion Providian's corporate positioning and messaging strategy for B2C and B2B audiences.

Senior director of marketing example responsibilities.

Architect EMEA demand creation/direct response model to manage and measure sales pipeline.
Create and lead WW standard deployment of marketing tools for EMEA and APAC.
Manage and initiate the development of first marketing department for regional start-up healthcare chain.
Lead support of marketing programs for the dealer partner channel co-op programs, MDF and advertising campaigns.
Lead cross functional teams of company operations, franchisees and finance to build co-op marketing plans to drive profitable sales.
Rehabilitate Salesforce implementation that lead to proper pipeline management, sales forecasting, and customer communication.

Director of channel marketing vs senior director of marketing skills

Common director of channel marketing skills

Channel Marketing, 24%
Digital Marketing, 15%
Marketing Campaigns, 6%
Channel Strategy, 4%
ROI, 3%
Integrated Marketing, 3%

Common senior director of marketing skills

Digital Marketing, 19%
Email Marketing, 7%
SR, 7%
Integrated Marketing, 4%
Marketing Campaigns, 4%
Market Research, 4%

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Director Of Channel Marketing
Director Of Channel Marketing vs Senior Director Of Marketing

Updated January 8, 2025

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