Director of channel marketing vs senior manager of marketing

The differences between directors of channel marketing and senior managers of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of channel marketing and a senior manager of marketing. Additionally, a director of channel marketing has an average salary of $133,987, which is higher than the $118,350 average annual salary of a senior manager of marketing.

The top three skills for a director of channel marketing include channel marketing, digital marketing and marketing campaigns. The most important skills for a senior manager of marketing are digital marketing, marketing campaigns, and integrated marketing.

Director of channel marketing vs senior manager of marketing overview

	Director Of Channel Marketing	Senior Manager Of Marketing
Yearly salary	$133,987	$118,350
Hourly rate	$64.42	$56.90
Growth rate	10%	10%
Number of jobs	103,210	109,064
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 80%	Bachelor's Degree, 76%
Average age	39	39
Years of experience	10	10

What does a director of channel marketing do?

A Director of Channel Marketing is an executive professional who is responsible for managing marketing managers to assist firms in finding the best channel partners to identify sales growth and optimize product marketing. This director must develop and sustain new sales channels and optimize sales strategies for a set of data products in all sales channels. The manager must drive new revenue growth and customer loyalty by leading channel marketing teams both local and international. This director must also create content for the organization's marketing collateral, social media, and other initiatives.

What does a senior manager of marketing do?

A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.

Director of channel marketing vs senior manager of marketing salary

Directors of channel marketing and senior managers of marketing have different pay scales, as shown below.

	Director Of Channel Marketing	Senior Manager Of Marketing
Average salary	$133,987	$118,350
Salary range	Between $95,000 And $187,000	Between $92,000 And $151,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	California
Best paying company	-	Roku
Best paying industry	-	Technology

Differences between director of channel marketing and senior manager of marketing education

There are a few differences between a director of channel marketing and a senior manager of marketing in terms of educational background:

	Director Of Channel Marketing	Senior Manager Of Marketing
Most common degree	Bachelor's Degree, 80%	Bachelor's Degree, 76%
Most common major	Business	Marketing
Most common college	University of Georgia	University of Georgia

Director of channel marketing vs senior manager of marketing demographics

Here are the differences between directors of channel marketing' and senior managers of marketing' demographics:

	Director Of Channel Marketing	Senior Manager Of Marketing
Average age	39	39
Gender ratio	Male, 61.6% Female, 38.4%	Male, 49.2% Female, 50.8%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director of channel marketing and senior manager of marketing duties and responsibilities

Director of channel marketing example responsibilities.

Manage and execute MDF to aid co-marketing initiatives within global channel to drive pipeline.
Lead multi-stage consumer and customer research that result in successful B2C and B2B brand re-positioning.
Translate business vision and strategy into operational tactics and build the organizational support and infrastructure need to achieve them.
Evaluate and track ROI on all marketing programs execute by team through use of POS and MDF reports.
Evangelize SEO and social media across the company.
Define and champion Providian's corporate positioning and messaging strategy for B2C and B2B audiences.

Senior manager of marketing example responsibilities.

Manage internal POS inventories to ensure accuracy of items receive and stock levels.
Recruit by Sr. VP to manage all marketing aspects of a major output product.
Manage a weekly partner webinar, partner communications, global partner events and a partner portal.
Plan and manage company's first Instagram photo contest, and devise all visual aids used for campaign.
Manage SEO / SEM strategies and tactics with external agency, increasing site traffic from 15K to 25K / month.
Create and manage search engine optimization (SEO) and search engine marketing (SEM) processes for corporate websites.

Director of channel marketing vs senior manager of marketing skills

Common director of channel marketing skills

Channel Marketing, 24%
Digital Marketing, 15%
Marketing Campaigns, 6%
Channel Strategy, 4%
ROI, 3%
Integrated Marketing, 3%

Common senior manager of marketing skills

Digital Marketing, 15%
Marketing Campaigns, 5%
Integrated Marketing, 5%
Project Management, 4%
SR, 3%
CRM, 3%

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Director Of Channel Marketing
Director Of Channel Marketing vs Senior Manager Of Marketing

Updated January 8, 2025

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