Director of channel marketing vs senior product marketing manager

The differences between directors of channel marketing and senior product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of channel marketing and a senior product marketing manager. Additionally, a director of channel marketing has an average salary of $133,987, which is higher than the $128,471 average annual salary of a senior product marketing manager.

The top three skills for a director of channel marketing include channel marketing, digital marketing and marketing campaigns. The most important skills for a senior product marketing manager are digital marketing, product management, and cloud.

Director of channel marketing vs senior product marketing manager overview

	Director Of Channel Marketing	Senior Product Marketing Manager
Yearly salary	$133,987	$128,471
Hourly rate	$64.42	$61.76
Growth rate	10%	10%
Number of jobs	103,210	168,205
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 80%	Bachelor's Degree, 73%
Average age	39	39
Years of experience	10	10

What does a director of channel marketing do?

A Director of Channel Marketing is an executive professional who is responsible for managing marketing managers to assist firms in finding the best channel partners to identify sales growth and optimize product marketing. This director must develop and sustain new sales channels and optimize sales strategies for a set of data products in all sales channels. The manager must drive new revenue growth and customer loyalty by leading channel marketing teams both local and international. This director must also create content for the organization's marketing collateral, social media, and other initiatives.

What does a senior product marketing manager do?

A senior product marketing manager develops marketing projects and programs for new products, aiming to attract consumers and increase the brand value, which will translate into sales. They primarily have administrative duties such as making decisions, establishing schedules and guidelines, setting budgets and goals, delegating responsibilities among teams, and monitoring their progress, solving issues and concerns when any arise. They also lead the efforts to conduct market research and analyses, create marketing materials, and streamlining project requirements, all while implementing standards and regulations.

Director of channel marketing vs senior product marketing manager salary

Directors of channel marketing and senior product marketing managers have different pay scales, as shown below.

	Director Of Channel Marketing	Senior Product Marketing Manager
Average salary	$133,987	$128,471
Salary range	Between $95,000 And $187,000	Between $97,000 And $168,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	California
Best paying company	-	Roku
Best paying industry	-	Technology

Differences between director of channel marketing and senior product marketing manager education

There are a few differences between a director of channel marketing and a senior product marketing manager in terms of educational background:

	Director Of Channel Marketing	Senior Product Marketing Manager
Most common degree	Bachelor's Degree, 80%	Bachelor's Degree, 73%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Director of channel marketing vs senior product marketing manager demographics

Here are the differences between directors of channel marketing' and senior product marketing managers' demographics:

	Director Of Channel Marketing	Senior Product Marketing Manager
Average age	39	39
Gender ratio	Male, 61.6% Female, 38.4%	Male, 63.7% Female, 36.3%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director of channel marketing and senior product marketing manager duties and responsibilities

Director of channel marketing example responsibilities.

Manage and execute MDF to aid co-marketing initiatives within global channel to drive pipeline.
Lead multi-stage consumer and customer research that result in successful B2C and B2B brand re-positioning.
Translate business vision and strategy into operational tactics and build the organizational support and infrastructure need to achieve them.
Evaluate and track ROI on all marketing programs execute by team through use of POS and MDF reports.
Evangelize SEO and social media across the company.
Define and champion Providian's corporate positioning and messaging strategy for B2C and B2B audiences.

Senior product marketing manager example responsibilities.

Coordinate and manage all aspects of GTM strategy with partners.
Lead VOC, KOL development for domestic and international market segments.
Lead development of program specific pricing models in collaboration with pricing strategies and product SME's.
Lead cross functional team through the successful implementation of an automate quote tool with integration to accounting program and sales CRM.
Define product requirements, manage development resources and interface with QA, documentation and marketing teams.
Translate business vision and strategy into operational tactics and build the organizational support and infrastructure need to achieve them.

Director of channel marketing vs senior product marketing manager skills

Common director of channel marketing skills

Channel Marketing, 24%
Digital Marketing, 15%
Marketing Campaigns, 6%
Channel Strategy, 4%
ROI, 3%
Integrated Marketing, 3%

Common senior product marketing manager skills

Digital Marketing, 11%
Product Management, 8%
Cloud, 5%
Market Research, 4%
Integrated Marketing, 4%
Go-To-Market Strategy, 3%

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Director Of Channel Marketing
Director Of Channel Marketing vs Senior Product Marketing Manager

Updated January 8, 2025

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