How to hire a director of channel marketing

How to hire a director of channel marketing, step by step

Here's a step-by-step director of channel marketing hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a director of channel marketing job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new director of channel marketing
• Step 8: Go through the hiring process checklist

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1. Identify your hiring needs

   The director of channel marketing hiring process starts by determining what type of worker you actually need. Certain roles might require a full-time employee, whereas part-time workers or contractors can do others.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   Hiring the perfect director of channel marketing also involves considering the ideal background you'd like them to have. Depending on what industry or field they have experience in, they'll bring different skills to the job. It's also important to consider what levels of seniority and education the job requires and what kind of salary such a candidate would likely demand.

   Here's a comparison of director of channel marketing salaries for various roles:

   Type of Director Of Channel Marketing	Description	Hourly rate
   Director Of Channel Marketing	Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.	$45-89
   Marketing Program Manager	The job of marketing program managers is to create marketing campaigns for a company's programs and products. They often work closely with the sales and advertising managers and assist in developing pricing strategy and monitoring marketing trends... Show more	$30-55
   Marketing Vice President	Marketing vice presidents (VPs) are responsible for a company's overall marketing efforts and strategies. They plan and develop marketing strategies to bolster their company's market positioning and attain business goals... Show more	$58-124

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Channel Marketing
   • Digital Marketing
   • Marketing Campaigns
   • Channel Strategy
   • ROI
   • Integrated Marketing
   • Sales Channels
   • CRM
   • Revenue Growth
   • Direct Reports
   • Email Marketing
   • B2B Marketing
   • Demand Generation
   • Business Development

   Check all skills

   Responsibilities:

   • Manage and execute MDF to aid co-marketing initiatives within global channel to drive pipeline.
   • Lead multi-stage consumer and customer research that result in successful B2C and B2B brand re-positioning.
   • Translate business vision and strategy into operational tactics and build the organizational support and infrastructure need to achieve them.
   • Evaluate and track ROI on all marketing programs execute by team through use of POS and MDF reports.
   • Evangelize SEO and social media across the company.
   • Define and champion Providian's corporate positioning and messaging strategy for B2C and B2B audiences.

3. Make a budget

   Including a salary range in your director of channel marketing job description is one of the best ways to attract top talent. A director of channel marketing can vary based on:

   • Location. For example, directors of channel marketing' average salary in hawaii is 35% less than in california.
   • Seniority. Entry-level directors of channel marketing 49% less than senior-level directors of channel marketing.
   • Certifications. A director of channel marketing with certifications usually earns a higher salary.
   • Company. Working for an established firm or a new start-up company can make a big difference in a director of channel marketing's salary.

   Average director of channel marketing salary

   $133,987yearly

   $64.42 hourly rate

   ---

   Entry-level director of channel marketing salary

   $95,000 yearly salary

   Updated December 16, 2025

4. Writing a director of channel marketing job description

   A good director of channel marketing job description should include a few things:

   • Summary of the role
   • List of responsibilities
   • Required skills and experience

   Including a salary range and the first name of the hiring manager is also appreciated by candidates. Here's an example of a director of channel marketing job description:

   Director of channel marketing job description example

   As Director of Omnichannel Marketing - Retina, this role will work closely with the ED of Retina Marketing and be responsible for disease education and brand launch omnichannel marketing for our lead product candidate, avacincaptad pegol for Geographic Atrophy, pending approval. Specifically, this role will be responsible for design and execution the omnichannel ecosystem for Retina Specialists
   
   This role requires an initiative-taker with the ability to understand our commercial strategy and translate tactics into engaging non-personal tactics for Retina Specialists. Effective collaboration across commercial, medical, regulatory, and other cross functional team members will be critical in the execution and accountability of this role.
   This role is based in Parsippany, New Jersey office and reports to the ED Retina Marketing.
   
   Principal Accountabilities:
   
   * Lead omnichannel strategy and efforts to execute launch initiatives across disease education and product launch with a focus on Retina Specialists
   * Develop and execute omnichannel DSE, Now Available and Product footprint and launch drivers and engagement opportunities for Retina Specialists across platforms and channels
   * Lead the design and execution for HCP.com websites and all related drivers/engagement
   * Prioritize and invest on related media, trade, and non-personal promotional opportunities
   * Ensure consistency and elevate engagement of our clinical story omnichannel execution through collaboration across access, upstream, medical, legal and compliance functions
   * Identify and elevate needs / barriers for Commercial Leadership (CLT) and Integrated Launch Team (ILT) review and support to amplify launch efforts for Retina Specialists
   * Lead for field direction and implementation of RS specific omnichannel marketing resources
   * Lead PRC review, approval, and rollout to all omnichannel marketing related communications and resources
   * Acts with the highest level of integrity, collaborates for results, is highly accountable and supports fellow team members consistent with the Iveric Bio culture
   
   Qualifications:
   
   * BS/BA degree, MBA preferred
   * 8+ years of biotech, pharma, or health care experience
   * Recent responsibility for a significant new brand launch
   * Experience in HCP omnichannel offerings, engagement, and platforms
   * Responsibility for HCP marketing mix development and execution
   
   Additional Information:
   
   The Director of Omnichannel Marketing - Retina is a key role that will have launch and market shaping responsibility and play a vital role in bringing a new therapeutic option to patients living with GA. This role has the potential to evolve and expand with based on the needs and growth of the organization.
   
   Candidates offered employment must show proof of COVID-19 vaccination or secure an approved accommodation to the commencement of employment to support the well-being of our employees, their families, and the communities in which we live and work.

   Copy this example

   

5. Post your job

   There are a few common ways to find directors of channel marketing for your business:

   • Promoting internally or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to meet candidates with the right educational background.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to recruit passive job-seekers.

   Post your job online:

   • Post your director of channel marketing job on Zippia to find and recruit director of channel marketing candidates who meet your exact specifications.
   • Use field-specific websites.
   • Post a job on free websites.

6. Interview candidates

   Recruiting directors of channel marketing requires you to bring your A-game to the interview process. The first interview should introduce the company and the role to the candidate as much as they present their background experience and reasons for applying for the job. During later interviews, you can go into more detail about the technical details of the job and ask behavioral questions to gauge how they'd fit into your current company culture.

   You should also ask about candidates' unique skills and talents to see if they match the ideal candidate profile you developed earlier. Candidates good enough for the next step can complete the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new director of channel marketing

   Once you've decided on a perfect director of channel marketing candidate, it's time to write an offer letter. In addition to salary, it should include benefits and perks available to the employee. Qualified candidates may be considered for other positions, so make sure your offer is competitive. Candidates may wish to negotiate. Once you've settled on the details, formalize your agreement with a contract.

   It's also important to follow up with applicants who do not get the job with an email letting them know that the position is filled.

   To prepare for the new director of channel marketing first day, you should share an onboarding schedule with them that covers their first period on the job. You should also quickly complete any necessary paperwork, such as employee action forms and onboarding documents like I-9, benefits enrollment, and federal and state tax forms. Finally, Human Resources must ensure a new employee file is created for internal record keeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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