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Director of channel marketing skills for your resume and career

Updated January 8, 2025

4 min read

Quoted experts

Geraldo Matos,

Erin Steffes Ph.D.

Below we've compiled a list of the most critical director of channel marketing skills. We ranked the top skills for directors of channel marketing based on the percentage of resumes they appeared on. For example, 23.6% of director of channel marketing resumes contained channel marketing as a skill. Continue reading to find out what skills a director of channel marketing needs to be successful in the workplace.

15 director of channel marketing skills for your resume and career

1. Channel Marketing

Here's how directors of channel marketing use channel marketing:

Orchestrated complete global channel marketing operations, including performing personnel, program, and budget management.
Restructured Global Channel Marketing - defined global structure, process, messaging and localization strategy.

2. Digital Marketing

Here's how directors of channel marketing use digital marketing:

Optimized digital marketing ROI by 28% by improving attribution methodologies and implementing several innovative initiatives focused on the customer experience.
Developed and implemented Fleet's initial digital marketing platforms to include online Internet application and customer service online functionality.

3. Marketing Campaigns

Here's how directors of channel marketing use marketing campaigns:

Managed in-house marketing efforts including SEM, SEO, media buying/planning as well as e-mail, fax and telemarketing campaigns.
Created and tracked marketing campaigns, training programs and customer seminars that resulted in substantial new revenue.

4. Channel Strategy

Here's how directors of channel marketing use channel strategy:

Led business development and channel strategy for $600 million cereal and frozen food portfolio in club channel of business.
Develop Internet channel strategy for distribution of retail and bulk products.

5. ROI

Here's how directors of channel marketing use roi:

Developed a 3-Year ROI financial model to accurately project contribution.
Monitor and analyze relevant data across the marketing and sales process to evaluate program effectiveness and ROI.

6. Integrated Marketing

Here's how directors of channel marketing use integrated marketing:

Hired to establish integrated marketing/communications division.
Defined, developed and managed global business partnerships for integrated marketing programs, resulting in expanded thought leadership through multiple channels.

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7. Sales Channels

Here's how directors of channel marketing use sales channels:

Signed up over 1200 CADD and Imaging vars to expand sales channel clients.
Single point of contact for sales channels in development and execution of tactics.

8. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how directors of channel marketing use crm:

Hired and managed Retention Team, comprised of both marketing and sales professionals, to support our new CRM capability.
Hired to create CRM capability for BT Conferencing in the US.

9. Revenue Growth

Here's how directors of channel marketing use revenue growth:

Channel program contributed to triple digit revenue growth - $6 million to $48 million in 4 years.
Drive website usability, site conversion and revenue growth through regional and global teams.

10. Direct Reports

Here's how directors of channel marketing use direct reports:

Led a team of three direct reports and 10 indirect reports throughout Western and Eastern Europe, Middle East and Africa
Hired, coached, and managed 3 direct reports, and supported 3 distinct sales teams.

11. Email Marketing

Here's how directors of channel marketing use email marketing:

Developed standard email marketing processes.
Designed and launched Permission Email Marketing program.

12. B2B Marketing

Here's how directors of channel marketing use b2b marketing:

Hired to lead the B2B marketing function of joint venture.
Created and managed numerous successful B2C and B2B marketing programs integrating innovative experiential marketing techniques.

13. Demand Generation

Dеmаnd gеnеrаtіоn іѕ a dаtа-drіvеn marketing strategy of сrеаtіng аwаrеnеѕѕ аnd interest for a рrоduсt оr ѕеrvісе wіth thе gоаl to increase wеbѕіtе traffic, gеnеrаtе leads amongst tаrgеt audience in hореѕ of grоwіng a business thrоugh thе uѕе оf tесhnоlоgу.

Here's how directors of channel marketing use demand generation:

Managed demand generation/joint marketing programs and events.
Delivered more than 10 partner demand generation kits in two years, generating 13,000+ downloads.

14. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how directors of channel marketing use business development:

Recruited to lead revenue expansion promoting newly introduced hardware product line through channel sales and business development.
Served as co-marketing and business development liaison for Microsoft US/Europe.

15. Brand Marketing

Here's how directors of channel marketing use brand marketing:

Direct responsibility for 25+ brand marketing staff including organization development, training, personal development and recruitment.
Design budgets, brand marketing messaging and programs and consumer events to effectively represent Scholastic's brand and business.

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What skills help Directors Of Channel Marketing find jobs?

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What soft skills should all Directors of channel marketing possess?

Geraldo Matos

Assistant Professor of Marketing, Roger Williams University

First and foremost, I think it's resiliency and adaptability. Need to work remotely? Okay, we've done that. Need to change strategy on the fly due to the pandemic? We can do that, too! Being up for the next challenge is critical.
Another critical soft skill is resourcefulness. Figure it out. Your boss will probably be willing to help you, but she also likely has a lot on her plate. Not stopping at the first hurdle (or second or third) you encounter, but rather taking the initiative and trying to figure out how to solve the issue/problem will earn you great respect, and at some point, more responsibility.
Finally, while it's not really a soft skill, I also think having a bent towards being a lifetime learner is important. Your degree is a critical foundation. The marketing world, however, is changing at an ever-increasing rate. Young graduates must understand that they'll need to stay committed to keeping up with the latest technology throughout their career.

What hard/technical skills are most important for Directors of channel marketing?

Erin Steffes Ph.D.

Department Chair and Professor, Towson University

As a science and an art, marketing utilizes both soft skills and technical skills on a daily basis. While some technologies are industry-specific, having an understanding and basic mastery of data analysis, statistics, data visualization, digital marketing, marketing research, and customer relationship management will position a candidate well.

Do you want to know more?

List of director of channel marketing skills to add to your resume

The most important skills for a director of channel marketing resume and required skills for a director of channel marketing to have include:

Channel Marketing
Digital Marketing
Marketing Campaigns
Channel Strategy
ROI
Integrated Marketing
Sales Channels
CRM
Revenue Growth
Direct Reports
Email Marketing
B2B Marketing
Demand Generation
Business Development
Brand Marketing
Customer Acquisition

Market Research
Content Marketing
SEO
Marketing Collateral
Brand Management
Lead Generation
MDF
Email Campaigns
Americas
SEM
Product Development
Strategic Direction
Partner Program
Trade Shows
Go-To-Market Strategy
Marketing Mix

VAR
B2C
Brand Development
E-Commerce
Strategic Partnerships
Saas
POS
OEM
Product Line
Resellers
Indirect Sales
Sales Tools
Distribution Channels
Direct Sales

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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